Russia has a population of 143 million people, most of whom live in cities. After the fall of the Soviet Union in 1991, Russian citizens dreamed of the "American lifestyle" and western brands found huge success by quickly adapting to the Russian market. However, few buy Russian cars. While foreign direct investment in Russia reached 3% of GDP, more than in China and the US, success in Russia requires adapting products and services to the Russian language and culture from the start, and working cooperatively with the government. The Russian market remains an opportunity for adapted western products and services.

1. Russia
Market and culture
non-professional experience

2. Alex Somby
IT Consultant
Service Management
Cloud Solutions
@_somby

3. History
Culture
Customer choice

4. «Empty Shelves of USSR»
Raving in Arms Race
Helping friendly goverments around the world
Goverment almost forgeting their own people

5. Most recognized soviet brand

6. Youth looking towards
capitalistic west
Daily products being smuggled from abroad
Noticeable better design and quality
Foreign equals better in minds of soviet people

7. Fall of the Soviet Union in 1991

8. Chasing american
lifestyle
Most part of ex-soviet citizens
dreamt of “American live"
Wearing Levi's, drinking coke and
chewing bubble gum

9. Russian
market is
open for new
opportunities

10. Пейте
Кока Колу
Huge success of all major western brands
who has managed to adapt to Russian
market on time

11. Still nobody lines up for
russian cars

12. Out of $100 invested into the economies worldwide $3.50 went
into Russia, with foreign direct investment reaching
3 per cent of GDP, more than in China and the United States.
- Russia Today, July 12, 2012
143 million innhabitans according to National Statistic Bureau
73% of those are concentrated in cities

13. Russian Federation
National Investment Agency’s
Success Stories

14. Social network
Facebook «ripoff»
Launched 2006
Managed to establish on russian market ahead of
Facebook
GUI on russian language from day ONE

15. Offers free music and video sharing/streaming using
bureaucracy hole in Russian Federation laws
and a talented team of lawyers

16. International domain www.vk.com in 2012
Revenue 152$ mil in 2011
Available in 70 languages
Any device

17. Pavel Durov
28 years old
Net worth 260$ mil
First public appearence in 2012 by
donating 1$ mil to Wikipedia

18. Oligarchs
NET WORTH in USD
18,1 bil 15,9 bil 15,3 bil

19. Notorious
Chodorkowski
Had 15,2$ bil according to Forbes
One step government-organized auction has determined to sell
his oil company YUKOS to ROSNEFT Group
under suspicious circumstances

20. Conclusion
Russian market is great for adaptation of western products and services
Do no forget to play along with the goverment if you aim high

21. “Positioned for Growth” – by E&Y
“Doing business and investing in the
Russian Federation 2012” – by PWC
“ Khodorkovsky ” - by Cyril Tuschi

22. Thank you
alex@peanuts.no