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BUS 499 CAPSTONE
Assignment 1: Strategic Management and Strategic
Competitiveness
Choose one (1) public corporation in an industry with which
you are familiar. Research the company on its own Website, the
public filings on the Securities and Exchange Commission
EDGAR database (
http://www.sec.gov/edgar.shtml
), in the University's online databases, and any other sources
you can find. The annual report will often provide insights that
can help address some of these questions.
Write a four to six (4) page paper in which you:
Assess how globalization and technology changes have
impacted the corporation you researched.
Apply the industrial organization model and the resource-based
model to determine how your corporation could earn above-
average returns.
Assess how the vision statement and mission statement of the
corporation influence its overall success.
Evaluate how each category of stakeholder impacts the overall
success of this corporation.
Use at least two (2) quality references.
Note:
Wikipedia and other Websites do not quality as academic
resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
Determine ways in which the vision, mission, and stakeholders
of a firm impact that firm’s overall success.
Use technology and information resources to research issues in
business administration.
Write clearly and concisely about business administration using
proper writing mechanics.

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  • 1. BUS 499 CAPSTONE Assignment 1: Strategic Management and Strategic Competitiveness Choose one (1) public corporation in an industry with which you are familiar. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database ( http://www.sec.gov/edgar.shtml ), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. Write a four to six (4) page paper in which you: Assess how globalization and technology changes have impacted the corporation you researched. Apply the industrial organization model and the resource-based model to determine how your corporation could earn above- average returns. Assess how the vision statement and mission statement of the corporation influence its overall success. Evaluate how each category of stakeholder impacts the overall success of this corporation. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
  • 2. The specific course learning outcomes associated with this assignment are: Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success. Use technology and information resources to research issues in business administration. Write clearly and concisely about business administration using proper writing mechanics.