Some of the biggest charities and thousands of not-for-profit organisations use PayPal to accept donations on their website. Donors love the convenience and security of PayPal, while not-for-profits can boost donations and lower costs. In this case study you will see how PayPal helped to increase mobile donations to DEC, contributing to over £6 million pound in donations for the 2013 Philippines Typhoon Campaign and 26% of total PayPal transactions coming from a mobile device.

1. TESTIMONIAL – DISASTERS EMERGENCY COMMITTEE (DEC)
DEC and PayPal – a force for good
The Disasters Emergency Committee (DEC) is an umbrella organisation that
represents 14 of the UK’s leading aid charities. When disaster strikes, DEC
steps in to channel the fundraising efforts during the appeal period – to help
the charities combine forces, maximise donations and quickly relieve the
suffering of those affected in some of the world’s poorer countries.
With the help of a Rapid Response Network – a unique alliance of the
UK’s corporate and broadcast sectors – DEC can reach the British people
and appeal for much-needed donations.
Since its launch in 1963, DEC has run 64 appeals and raised more than
£1.1 billion.
Summary
Organisation
Disaster Emergency Committee (DEC)
Challenge
Give donors a fast and flexible way
to donate from any mobile device.
Solution
Mobile optimised PayPal Express
Checkout.
The challenge
Results
DEC wanted to add to the ways donations could be made – online and on
mobile. They were keen to tap into the growing trend of people donating
via their smartphones and laptops, and wanted to create a fast, easy and
more secure experience.
• Quick and easy integration.
The solution
DEC added PayPal’s Express Checkout – which includes Mobile Express
Checkout – as an additional way to donate. When mobile users arrive on
DEC’s homepage, they are automatically directed to a donation page that
adapts to any device, with PayPal as the preferred donation method.
The results
With PayPal on board, it’s now even easier for people to donate to DEC
appeals wherever and whenever they want. The numbers speak volumes –
within the first 13 days of the DEC Philippines Typhoon Campaign in 2013,
PayPal processed £5.8 million in donations.
• ayPal is the preferred payment
P
option on mobile donation page.
• ver £6 million raised for the
O
Philippines Typhoon Campaign in
2013.
• 6% of PayPal donations came
2
through Mobile Express Checkout.
Feedback
“The process of donating
via mobiles, tablets and
computers is now much
faster and hassle-free.”
Adil Husseini,
Head of Fundraising DEC
“ ffering people the choice
O
to give via PayPal has
also made the process
of donating via mobiles,
tablets and computers
much faster and hassle
free for many.”
Adil Husseini,
Head of Fundraising DEC
To learn more, call us on 0800 358 7929 or visit www.paypal.co.uk/non-profit
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