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“Monetization”	
  @
Julia	
  Rieger
VP	
  Product	
  Marketing
#saasfest
Real-­‐time	
  
marketing	
  +	
  
advertising	
  
platform	
  for	
  
email
Acquire	
  new	
  
subscribers
Mobile	
  app	
  
download
Reach	
  
Current	
  
Customers
LiveIntent	
  Features
• Monetization
• Acquire	
  new	
  subscribers
• Download	
  apps
• Reach	
  current	
  customers
• Industry	
  Indexing
• Offline	
  sales	
  attribution
• Audience	
  insights
• Cross-­‐device	
  mapping
Time	
  Stamp De-­‐Identified	
  Hash	
  ID Creative	
  ID Device	
  Type OS Broswer ISP
10/26/15	
  2:00 23a1bbe61a623dd89f8f072c2db8e5bc 139275 PC Linux Chrome 22175
10/26/15	
  2:00 1922cf676e9d407084b842e98ac42292 138638 Phone Android Android 21233
10/26/15	
  2:00 6274d3b7abd9181187aa83ab5da64462 132991 PC Android iPad 22175
10/26/15	
  2:00 132d2d28fff3ed71ca92c330e64467fd 132991 Tablet iOS Chrome 22175
10/26/15	
  2:00 91421ec2b12829fef3e14907d334e1a5 80253 Phone iOS iPhone 10
10/26/15	
  2:00 8d4fdeabb80d1df9768b77082e78bc2d 87722 PC Linux Chrome 21233
10/26/15	
  2:00 6736572687b3305245696ba87e6b4fab 75353 Phone Android Android 22175
10/26/15	
  2:00 5c5dc2815f77080ea32dd929f3f314ae 62984 Tablet iOS Chrome 10
10/26/15	
  2:00 e5e7ae86dbf48b384d990abb481058ae 50615 PC iOS iPad 21233
10/26/15	
  2:00 4d568e12908aa6c6a2904a603241ebf1 38246 Phone iOS iPhone 22175
SaaSFest 2015 - "Monetization at LiveIntent" by Julia Rieger of LiveIntent
SaaSFest 2015 - "Monetization at LiveIntent" by Julia Rieger of LiveIntent
SaaSFest 2015 - "Monetization at LiveIntent" by Julia Rieger of LiveIntent

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SaaSFest 2015 - "Monetization at LiveIntent" by Julia Rieger of LiveIntent

  • 1. “Monetization”  @ Julia  Rieger VP  Product  Marketing #saasfest
  • 2. Real-­‐time   marketing  +   advertising   platform  for   email
  • 6.
  • 7. LiveIntent  Features • Monetization • Acquire  new  subscribers • Download  apps • Reach  current  customers • Industry  Indexing • Offline  sales  attribution • Audience  insights • Cross-­‐device  mapping
  • 8.
  • 9. Time  Stamp De-­‐Identified  Hash  ID Creative  ID Device  Type OS Broswer ISP 10/26/15  2:00 23a1bbe61a623dd89f8f072c2db8e5bc 139275 PC Linux Chrome 22175 10/26/15  2:00 1922cf676e9d407084b842e98ac42292 138638 Phone Android Android 21233 10/26/15  2:00 6274d3b7abd9181187aa83ab5da64462 132991 PC Android iPad 22175 10/26/15  2:00 132d2d28fff3ed71ca92c330e64467fd 132991 Tablet iOS Chrome 22175 10/26/15  2:00 91421ec2b12829fef3e14907d334e1a5 80253 Phone iOS iPhone 10 10/26/15  2:00 8d4fdeabb80d1df9768b77082e78bc2d 87722 PC Linux Chrome 21233 10/26/15  2:00 6736572687b3305245696ba87e6b4fab 75353 Phone Android Android 22175 10/26/15  2:00 5c5dc2815f77080ea32dd929f3f314ae 62984 Tablet iOS Chrome 10 10/26/15  2:00 e5e7ae86dbf48b384d990abb481058ae 50615 PC iOS iPad 21233 10/26/15  2:00 4d568e12908aa6c6a2904a603241ebf1 38246 Phone iOS iPhone 22175