An elegantly simple way to dramatically improve conversions and reduce abandonments with mobile commerce. Fast and pleasing the the customer - profitable for the vendor. A real commercial win-win

1. Selling productively in this goldmine:
And…
 Sell directly from QR codes, SMS/MMS campaigns, paid search, or any type
of ad unit?
 Drive higher conversions?
 Lower abandonment?
 Capture purchases at the point of impulse?
 Track ROI on ad campaigns?
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First let’s see what’s going on with mobile now --
via mobile technology

2. The incredible mobile commerce statistics
The Market
 79% of smartphone users have shopped with their phone
 25% of google searches for a brand name – came from a mobile phone
 58% of mobile users feel “very comfortable” purchasing via mobile phone
The Problem
 50% of mobile shoppers say viewing content is “very difficult”
 47% say the checkout process is “too long”
The Solution
Adjust the paradigm to highlight features mobile buyers want
 Rapid transaction
 Simplicity
 Secure
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3. How is the Home Depot monetizing its Social Media
followers?
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4. The Home Depot’s Twitter redirects to the mobile site
with a 11 screen checkout process
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5. Here we are selling directly from follower on Twitter:
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6. Clean and simple
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7. Included interface to your existing billing/shipping
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8. And all of these without a mobile site or an app
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Welcome to
Moviefone Mobile
Movie Alerts! Get $5
off your next ticket
purchase here.
Pinterest Paid Search QR Codes
SMS/MMS Text
Messaging
Intext Advertising Video Ads
Display Advertising

9. Minimal work is required to launch
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For your customer: No Behavior Change
Other solutions require changing behavior:
• No account entry
• No registering credit cards
• No downloading an app
• No launch the app
• Not a specific site or app to get a benefit
• WYSIWYG
For your company: Relationship and service expansion
Other solutions require changing behavior:
• eCommerce initiatives will be for your products
• Mobile ads focus on sales
• Quick hit, impulsive items explode out of warehouses
• Loss leaders, excess and seasonal leftovers gone
• Buyers behavior ad performance details captured

10. How the platform works:
 Integration: operates at the source code level
Posts transactions directly to retailer’s site
 Execution: SaaS model – we set the backend up
We do the back end integration; you provide the product data
 Code: Together we embed into ad units & links
Window launches when the consumer clicks/taps on an ad or link
 Sell: Broadcast the ads for whatever, whenever and wherever
You collect and ship product
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11. Summary:
We convert mobile and social to revenue
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• Single click checkout
• High conversions
• Low abandonment
• Not an app
• Sell from FB & Twitter
• Sell from any ad unit
• No dev work for merchants
• One line of code
• White-labeled
• PCI compliant; secure
• Doesn’t try to change
consumer behavior

12. Please contact us for additional information
Patrick Lee
kplee@lightningbuy.com
972 608 0444
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