Socia media is the ongoing conversation of the planet.

1. WHAT
IS
SOCIAL MEDIA
NOW?
http://brandinfiltration.com/wtf

2. It is the source of news, it is the connector to the giant multi-celled
organism called planet Earth. As time goes on, social media is my home
on the internet. It is my home page, the place where I spend the most time.
It is where I do business. It is where I hang out with friends.
It’s where I find out about new movies, television and other products.
It is my diary. Looking back on my wall, I have a history that is far richer
than any diary or journal.”
Social media is the ongoing
conversation of the planet.
“Kurt Sonderegger, VP Marketing, Ploom, http://www.ploom.com
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3. Social media is the vehicle
by which men have finally
decided it’s cool—and
valuable—to open up,
share, make friends and
have conversations.
(Women have know this
for eons.)”
DianeHessan,CEO,Communispace
http://Communispace.com
“
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4. The average Facebook user age
continues to rise. It’s not just for kids
anymore.
It moves the media mouthpiece
and content distribution into the
hands of the public.”
EmilyWhite,Co-Founder,WhitesmithEntertainment
http://whitesmithent.com
“
Social media is
the mainstream.
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5. Social media
is like water.
“On its own, water does some cool
things, but when combined with
other compounds it enabled the
evolution of all forms of life.
Social media on its own is nice, but
when combined with other tools,
it is enabling everything to evolve,
from communications to business
to politics to marketing.”
Mike Volpe, VP Marketing, HubSpot, http://www.hubspot.com 35

6. Social media is
the best way to
reach your
most influential
customers, and
the only way to
reach your
most cynical
ones.”
“
Michael Troiano
Principal
Holland-Mark
http://troiano.me
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7. DavidArmano,SVP,EdelmanDigital,http://darmano.typepad.com
“Social media is the crack cocaine
of the Internet. We want it, we need it,
and we go into withdrawal when we don't get enough of it.”
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8. Nothing because social
media has become like air to
the people who use its
various forms regularly. It's not
"social media" - it's simply
letting my friends know what
I'm doing/thinking/wishing/
etc. through a digital means.
Everything because as more
people are armed with web-
enabled smartphones, there's
nothing that can't quickly be
shared with a broad group of
people.
Governments and big
businesses have CCTV; the
people have camera
phones.”
PaulIsakson,Co-Founder,Thinkers&Makers
Http://paulisakson.typepad.com
“
Social media is everything
and nothing.
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9. Social media... is a way of thinking...
It’s not about sales, or ads, or click-
through rates. It’s about pursuing
relationships and fostering
communities of consumers.
It’s about rethinking how
you make plans when
your customers are in
the center and in control.
“
Paul Adams
Senior User Experience Researcher
Google
http://thinkoutsidein.com/blog
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10. It’s just now reached such a critical mass,
it’s too hard to ignore.
You don’t want to be ‘that guy’
or ‘that brand’ who refuses to adapt
to change and loses touch with reality.”
“Social media is
the same today
as it was yesterday.
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Julia Roy
Senior Manager, New Media
Coach, Inc.
http://juliaroy.com

11. Now social media IS media.
And like all media it is at risk of getting corrupted, polluted, overly commercial,
politicized and too powerful. It is up to all of us to prevent that from happening.”
Shiv Singh,
Director Digital Engagement
& Social Media
PepsiCo.
http://goingsocialnow.com
“
41

12. SOCIAL MEDIA IS
DRAMATICALLY
LEVELING THE PLAYING FIELD
& CONNECTING US LIKE
NEVER BEFORE.
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13. IN FACT,
SOCIAL MEDIA IS
REDEFINING
VIRTUALLY
EVERYTHING,
INCLUDING
(BUT NOT LIMITED TO)...
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14. HOW WE WORK.
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15. HOW WE PLAY.
51

16. HOW WE LEARN.
52

17. HOW WE SHARE.
53

18. HOW WE DISCOVER.
54

19. HOW WE CREATE.
55

20. HOW WE COMPLAIN.
56

21. HOW WE CELEBRATE.
57

22. HOW WE MOURN.
58

23. HOW WE APPLAUD.
59

24. HOW WE INFLUENCE.
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25. HOW WE COLLABORATE.
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26. HOW WE INVESTIGATE.
62

27. HOW WE EVALUATE.
63

28. ALL MEDIAIS NOW SOCIAL MEDIA.
YET THE BASIC RULES
REMAIN THE SAME.
66

29. RULE #1:
LISTEN
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30. RULE #2:
ENGAGE
68

31. RULE #3:
BE REAL.
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32. RULE #4:
BE
RESPECTFUL. 70

33. RULE #5:
HAVE FUN.
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34. IF YOU HAVEN’T GOTTEN
ON THE TRAIN YET,
DON’T WORRY. YOU WILL.
PRETTY SOON,
YOU’LL HAVE TO.
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35. “Media is how you know when and where your
friend's birthday party is. Media is how you know
what's happening in Tehran, who's in charge in
Tegucigalpa, or the price of tea in China.
Media is how you know why Kierkegaard
disagreed with Hegel. Media is how you know
about anything more than ten yards away.
All these things used to be separated into public
media (like visual or print communications made
by a small group of professionals) and personal
media (like letters and phone calls made by
ordinary citizens). Now those two
modes have fused.
Media is the connective
tissue of society.
Clay Shirky, Cognitive Surplus, 2010
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36. ANYWAY,
THAT’S PRETTY MUCH
ALL WE HAVE TO SAY
ABOUT SOCIAL MEDIA.
*For now.
*
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*

37. BUT WE’D REALLY LOVE
TO HEAR WHAT
YOU
HAVE TO SAY ABOUT IT.
*
75*Go to http://brandinfiltration.com/wtf and tell us!