Brigham Young University presented "Let the Conferencing Continue – Even After National Conference is Over" for their Chapter Development Session at the PRSSA 2012 National Conference in San Francisco. This is an online version of the presentation.

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Let the Conferencing Continue!
Brigham Young University PRSSA Chapter
Jared Gay, Alyssa Call, Amy Harrison

2. How did YOU get to National Conference?
Did you receive financial help?
Catch a ride?
Come because of your leadership position?
What if the reason you got to National Conference went away?
This is the reality for many PRSSA members, they cannot make it to National
Conference and enjoy the experience here.
BUT – they can attend a REGIONAL CONFERENCE!
Help your members find the value in attending a Regional
Conference!

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BYU PRSSA - Regional Conference
Check out this short video highlighting just some of
the things that make going to Regional Conference
so special

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Top Five - WHY to Attend a
Regional Conference
1. PR Skills
2. Networking (Professional and Peer)
3. Professional Advice
4. Industry Information
5. PR High

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WHY - PR Skills
 Media Pitching
 Public Speaking
 Research
 Social Media

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WHY - Networking
Peer-to-Peer
Professional

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WHY - Professional Advice
 “Get a job.”
-Mickey Nall, Director of
Communications for Ogilvy
 “Find a way to differentiate
yourself in the field.”
-Adam Denison, GM
 “Make connections with your
peers. They’ll be your biggest
allies in the professional world.” -
Dave Allred, CR England Trucking
 “You have to love news.”
-Tom Goodman, Goodman Media

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WHY - Industry Information
 Crisis Challenge – Students work on responses to a mock
crisis situation in groups with several twists as the crisis
developed. Crisis communications expert, Chris Thomas, then
addressed students.
 Get creative & practice your skills!

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WHY - PR High
 Get excited about YOUR career!
 Share your experience
 Find your niche
 Bounce ideas off other PR students and leaders

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Top Five – HOW to Prepare for
Regional Conference
1. Build Excitement
2. Communicate
3. Register
4. Get a Room – Find a Place to Stay
5. Prepare to Network

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PREPARE – Build Excitement
 Social media
 Share your
experience
 Build YOUR chapter

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PREPARE - Communicate
 Connect on social media
 Ask the host chapter
questions
 Get involved before you
arrive

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PREPARE - Register
 Be aware of
registration deadlines
 Get online to register
 Know what is included
in your registration

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PREPARE – Get a Room – Find a
Place to Stay
 Ask the host chapter
 Stay close to the conference
location
 Know where main streets are in
case you get lost
 Find restaurants ahead of time

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PREPARE -Networking

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PREPARE - Networking
 Create personal business cards
 Prepare your “elevator” pitch
 Don’t take too much of their time
 Send a follow-up email

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Interested in Hosting?
 Contact
the National vice president of Regional
Conferences – click here for contact info.
 Submit a bid form by the deadline.
 Bid Form Includes:
 Logistics
 Theme
 Professionals
 Schedule
 Budget
 Promotions
 PRSSA National Resources (Regional Conferences handbook)

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YOU CAN DO IT!