Session: Coloring Outside the Lines - Reinventing the Meeting Experience Presented by: Jeff Tobe CSP, M.Ed, Primary Colorer, Coloring Outside the Lines Date and time: Tuesday, June 25, 11:15am pcma.org/educon

1. The Business of Reinvention:
Strategic Business Planning -
Your Recipe for Success
Carol Krugman, MEd, CMP CMM
Assistant Professor
Meeting and Business Event Management
Metropolitan State University of Denver

3. Acknowledgements
•Prof. Robert Farmer
•Prof. Jackson Lamb
•James Webb

4. Who’s here?

5. Welcome to the Ideas Kitchen!

6. Great Chefs/Great Planners
•Passion to create memorable experiences
•Entrepreneurial spirit
•Sound business acumen

7. Great Chefs/Planners/Businesspeople
• Krow sdrawkcab
• Master and respect the basics
• Choose and use the right tools
• Differentiate measurement from improvisation
• Take risks --- learn from failure
• Build on success

8. Recipes and Business Plans
• Outcome based
• Well researched
• Targeted to specific people/groups/markets
• Measurable
• Successfully implemented with consistent results

9. Share your recipes…

11. Chicken Soup Coq auVin

13. Reinvented

14. Reinvented

15. Most successful meeting to date…

16. New Recipe?
•Competitive environment
•Changing participant profile
•Communication channels
•Financial issues
•Outliers

17. But we’ve always done it this way…

20. Speak their language,
live in their heads
• Data
• Rationale
• Data
• Incremental change
• Data
PS: Did we mention data?

21. 3

22. ?

23. Be bold
Be confident
Bon appétit!