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THESIS RESEARCH
  Module1: Methodology	



               	

               	

               	

    oylum boran / 09.21.2011
Very first days of the semester…
Research is what I’m doing when I don’t know 	

what I’m doing.	

	

	

- Werner Von Braun
Gardenista	


                                                                 BACK TO YEAR 2011




           Home   Post   Events   Market   My Gardens




                                                        Mobil Technologies - Social Networking
Idea Mapping	



                                                                                                   physical Involvement

            Sustainability        Environment       Health                        Location-based
                                                                                                                            Smart Devices




                                                                                                     MOBILITY
                         CIVIC ENGAGEMENT
                                                                                                                               Timeless


   City/Citizenship




                                                                Collective Intelligence




  Sharing
                                                                                                                                Team motivation



                       SOCIAL NETWORKING                                                             COLLABORATION



                                                                                                                                   Incentives
                                                  Increased                           Combined forces      Crowd-sourcing
 Connectedness
                             Common Interests   communication
Research questions	



What are the ways to create collective knowledge/intelligence? What is collective
intelligence?	

	

How to engage people in crowd-sourcing utilizing existing social connections?	

	

What do mobile technologies offer us in terms of collaboration, physical engagement and
enhanced communication? What is the role of communication methods in collaborative
activities?	

	

What are the incentives behind collaborative activities?	

	

What is the overall outcome of such an involvement?
Research questions	



What are the ways to create collective knowledge/intelligence? What is collective
intelligence?	

	

How to engage people in crowd-sourcing utilizing existing social connections?	

	

What do mobile technologies offer us in terms of collaboration, physical engagement and
enhanced communication? What is the role of communication methods in collaborative
activities?	

	

What are the incentives behind collaborative activities?	

	

What is the overall outcome of such an involvement?
Research questions	



What are the ways to create collective knowledge/intelligence? What is collective
intelligence?	

	

How to engage people in crowd-sourcing utilizing existing social connections?	

	

What do mobile technologies offer us in terms of collaboration, physical engagement and
enhanced communication? What is the role of communication methods in collaborative
activities?	

	

What are the incentives behind collaborative activities?	

	

What is the overall outcome of such an involvement?
Research questions	



What are the ways to create collective knowledge/intelligence? What is collective
intelligence?	

	

How to engage people in crowd-sourcing utilizing existing social connections?	

	

What do mobile technologies offer us in terms of collaboration, physical engagement and
enhanced communication? What is the role of communication methods in collaborative
activities?	

	

What are the incentives behind collaborative activities?	

	

What is the overall outcome of such an involvement?
Research questions	



What are the ways to create collective knowledge/intelligence? What is collective
intelligence?	

	

How to engage people in crowd-sourcing utilizing existing social connections?	

	

What do mobile technologies offer us in terms of collaboration, physical engagement and
enhanced communication? What is the role of communication methods in collaborative
activities?	

	

What are the incentives behind collaborative activities?	

	

What is the overall outcome of such an involvement?
Literature Review
Citizen Sensor	

                                                        http://thesis.jmsaavedra.com/ 	




Project Noah	

          Nokia Eco Sensor Concept	

www.projectnoah.com	

   www.nokia.com/environment	





Extraordinaries	

       Give a Minute	

                                 Temptd	

www.sparked.com	

       http://giveaminute.info/	

                      http://www.mobilewillpower.com/
What is it that makes them unique?
What is it that makes them unique?	

                          	

What makes them not necessarily successful but at least
                     noticeable?
What is it that makes them unique?	

                          	

What makes them not necessarily successful but at least
                     noticeable?	

                          	

     How do they achieve public participation?
Tip Jar Prototype	





Objective	

Encourage people to share advice, ideas and tips with the winner of the Open Hardware
Summit Scholarship.	


Questions to be answered	

How people will react to the idea? How many of them will be interested?	

Does a physical interface add to the overall success?	

How does the group dynamic affect the behavior pattern?	

	

PS. Proposed Twitter addition never happened.
Tip Jar Prototype	





Results	

ª    No quantitative data. Very limited interest. 	

ª    Cultural connotations of an object plays an important role. (Tip jar = Money)	

²    Physical artifact itself is very important. Should look good and encourage interaction. 	

      (Blinking eyes? This is so lame…)
Tip Jar Prototype	





Results	

ª    People are not willing to share ideas with no return.	

ª    Not being specific leads to vagueness and discourage people from contributing.	

      (oh well, I don’t have any idea in mind now. Can I think of something and come back later?)	

ª Competition can kill collaborative spirit.	

   (I’m competing for the scholarship. Why would I share my ideas with the winner if I’m not the
winner.)
Lessons Learnt	





  Incentive
Lessons Learnt	





                   Incentive	


Need to get something out of it – mutual value
Lessons Learnt	





                   Incentive	


Need to get something out of it – mutual value	


      Specified goals – specific questions
Lessons Learnt	





                   Incentive	


Need to get something out of it – mutual value	


      Specified goals – specific questions	


         Competition? Good or bad?
Design Ethnography	





Cultural Probes: Personal diaries on specified subjects	

	

      –  Materials	

           •  Diary/Notes	

           •  Voice recording	

           •  Video/photo	



      –  Method	

           •  Record	

           •  Collect	

           •  Submit	

           •  View
Next Prototype	





4 people with 4 tasks:	


-  Document at least 5 wrong things about Parsons buildings.	

   Physical, mental, behavioral etc.	


-  Document at least 5 things you see wrong in the city. 	

   Noise, pollution, homeless, lack of service etc.	

	

-  Document at least 5 inspirations you see in the city.	

  Art work, show, food, anything inspirational…	

	

-  Document at least 5 things you find crazy funny in the city.	

   Everybody needs to laugh…
More Literature Review	





•    Social Media Theories	


•    Collective Intelligence	

     –  Incentive	

     –  Process	


•    Activism	


•    Informal Learning
Thank you!

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Thesis Presentation2 Methodology

  • 1. THESIS RESEARCH Module1: Methodology oylum boran / 09.21.2011
  • 2. Very first days of the semester…
  • 3.
  • 4. Research is what I’m doing when I don’t know what I’m doing. - Werner Von Braun
  • 5. Gardenista BACK TO YEAR 2011 Home Post Events Market My Gardens Mobil Technologies - Social Networking
  • 6. Idea Mapping physical Involvement Sustainability Environment Health Location-based Smart Devices MOBILITY CIVIC ENGAGEMENT Timeless City/Citizenship Collective Intelligence Sharing Team motivation SOCIAL NETWORKING COLLABORATION Incentives Increased Combined forces Crowd-sourcing Connectedness Common Interests communication
  • 7. Research questions What are the ways to create collective knowledge/intelligence? What is collective intelligence? How to engage people in crowd-sourcing utilizing existing social connections? What do mobile technologies offer us in terms of collaboration, physical engagement and enhanced communication? What is the role of communication methods in collaborative activities? What are the incentives behind collaborative activities? What is the overall outcome of such an involvement?
  • 8. Research questions What are the ways to create collective knowledge/intelligence? What is collective intelligence? How to engage people in crowd-sourcing utilizing existing social connections? What do mobile technologies offer us in terms of collaboration, physical engagement and enhanced communication? What is the role of communication methods in collaborative activities? What are the incentives behind collaborative activities? What is the overall outcome of such an involvement?
  • 9. Research questions What are the ways to create collective knowledge/intelligence? What is collective intelligence? How to engage people in crowd-sourcing utilizing existing social connections? What do mobile technologies offer us in terms of collaboration, physical engagement and enhanced communication? What is the role of communication methods in collaborative activities? What are the incentives behind collaborative activities? What is the overall outcome of such an involvement?
  • 10. Research questions What are the ways to create collective knowledge/intelligence? What is collective intelligence? How to engage people in crowd-sourcing utilizing existing social connections? What do mobile technologies offer us in terms of collaboration, physical engagement and enhanced communication? What is the role of communication methods in collaborative activities? What are the incentives behind collaborative activities? What is the overall outcome of such an involvement?
  • 11. Research questions What are the ways to create collective knowledge/intelligence? What is collective intelligence? How to engage people in crowd-sourcing utilizing existing social connections? What do mobile technologies offer us in terms of collaboration, physical engagement and enhanced communication? What is the role of communication methods in collaborative activities? What are the incentives behind collaborative activities? What is the overall outcome of such an involvement?
  • 13. Citizen Sensor http://thesis.jmsaavedra.com/ Project Noah Nokia Eco Sensor Concept www.projectnoah.com www.nokia.com/environment Extraordinaries Give a Minute Temptd www.sparked.com http://giveaminute.info/ http://www.mobilewillpower.com/
  • 14. What is it that makes them unique?
  • 15. What is it that makes them unique? What makes them not necessarily successful but at least noticeable?
  • 16. What is it that makes them unique? What makes them not necessarily successful but at least noticeable? How do they achieve public participation?
  • 17. Tip Jar Prototype Objective Encourage people to share advice, ideas and tips with the winner of the Open Hardware Summit Scholarship. Questions to be answered How people will react to the idea? How many of them will be interested? Does a physical interface add to the overall success? How does the group dynamic affect the behavior pattern? PS. Proposed Twitter addition never happened.
  • 18. Tip Jar Prototype Results ª  No quantitative data. Very limited interest. ª  Cultural connotations of an object plays an important role. (Tip jar = Money) ²  Physical artifact itself is very important. Should look good and encourage interaction. (Blinking eyes? This is so lame…)
  • 19. Tip Jar Prototype Results ª  People are not willing to share ideas with no return. ª  Not being specific leads to vagueness and discourage people from contributing. (oh well, I don’t have any idea in mind now. Can I think of something and come back later?) ª Competition can kill collaborative spirit. (I’m competing for the scholarship. Why would I share my ideas with the winner if I’m not the winner.)
  • 20. Lessons Learnt Incentive
  • 21. Lessons Learnt Incentive Need to get something out of it – mutual value
  • 22. Lessons Learnt Incentive Need to get something out of it – mutual value Specified goals – specific questions
  • 23. Lessons Learnt Incentive Need to get something out of it – mutual value Specified goals – specific questions Competition? Good or bad?
  • 24. Design Ethnography Cultural Probes: Personal diaries on specified subjects –  Materials •  Diary/Notes •  Voice recording •  Video/photo –  Method •  Record •  Collect •  Submit •  View
  • 25. Next Prototype 4 people with 4 tasks: -  Document at least 5 wrong things about Parsons buildings. Physical, mental, behavioral etc. -  Document at least 5 things you see wrong in the city. Noise, pollution, homeless, lack of service etc. -  Document at least 5 inspirations you see in the city. Art work, show, food, anything inspirational… -  Document at least 5 things you find crazy funny in the city. Everybody needs to laugh…
  • 26. More Literature Review •  Social Media Theories •  Collective Intelligence –  Incentive –  Process •  Activism •  Informal Learning