Why 90% of innovation ideas fail and what to do about it

1. Social innovation
101

2. 2
“I have an innovative idea!”

4. +

5. +

6. ++

7. ++

8. ++

9. ++

11. ++
users
‘innovation’ Gov,
NGO,
social
enterprise

12. This is not innovation.

14. Case study:
people standing up against open
defecation

18. ++
users
‘innovation’ Gov,
NGO,
social
enterprise

19. ++
users
‘innovation’ Gov,
NGO,
social
enterprise

20. This is not innovation.

21. What is
innovation?

22. Real innovation:
a solution to the right problem
that users love to use

23. Did this solution solve the right
problem?

24. Did this solution solve the right problem?
Did users love to use it?

25. Did this solution solve the right problem?
Did users love to use it?

26. 90% of apps never used

27. 27
So why is innovation is so difficult?

36. “I have an innovative
idea! Let’s make a
comic book!”

37. Why is innovation
difficult?

38. Because Steve chose the solution
too early.

42. Technical
experts
Researc
h experts
Strategy Develop M+EProgram

43. 43
THE INNOVATION PROCESS

44. Design Thinking
Human Centered Design
(HCD)
DIG PROCESS
5D’s

49. Technical
experts
Researc
h experts
Strategy Develop M+EProgram

53. 53
Innovation process on vitamins

55. +
"I have an idea.
I’ll give him pills!”

56. +
"I have an idea.
I’ll give him pills!”

58. Starts with
"I have an idea and/or an
intention to innovate"
Ends with
"I have a very clear idea of the
problem or opportunity”

59. What’s the real problem?
+

60. What’s the real problem?
+
Children aren’t healthy

61. What’s the real problem?
+
Children don’t like taking pills

62. Clear idea of problem
“Children don’t like taking pills”

63. Starts with
"I need more information about
who, what, where, why, how?”
Ends with
”I’m confident we have enough
information on the problem we
are trying to solve

75. Starts with
Why don’t children like taking pills?
Ends with
Pills are scary and difficult to take!

76. Starts with
“I need this built or done.”
Ends with
"I have a solution that works
well at a small scale.”

77. ++
Pills are scary and difficult to take!

78. ++
Pills are scary and difficult to take!

79. ++
Pills are scary and difficult to take!

80. So what worked?

83. Did this solution solve the right problem?
Did users love to use it?

84. "I have a solution that
works well at a small scale.”

85. Technical
experts
Researc
h experts
Strategy Develop M+EProgram

86. 86
SO… how does this apply to
my tech idea?

89. 45 deaths per 1000
births

91. “I have an innovative
idea! Let’s use IVR
technology”

92. “I have an innovative
idea! Let’s use IVR
technology”

93. Starts with
”Let’s use IVR technology”
Ends with
"I have a very clear idea of the
problem or opportunity”

94. What’s the real problem?

95. What’s the real problem?

96. Starts with
”Let’s use IVR technology”
Ends with
”Too many messages that are
unclear and easily forgotten.”

97. Starts with
"I need more information about
who, what, where, why, how?”
Ends with
”I’m confident we have enough
information on the problem we
are trying to solve

98. Healthy
newborn

102. Starts with
“We have several ideas to build
and test…”
Ends with
"I have a solution that works
well at a small scale.”

107. DANGERSIGNS:
INFECTEDCORD
FEVER EYEWITHPUS DIARRHEA
KEEPBABY WARM
• HOLDTOYOURSKIN
• GIVETHEMHAT,
SOCKS,ANDMITTENS

109. “Hello, bong Srey? My name is Dr. Thearith, I am a doctor
in a village just like yours! Congratulations on giving birth
to such a beautiful baby.
“Today I’m going to tell you about that strange thing
sticking out of your baby’s stomach, the umbilical cord. By
the end of the week, it should look dry and black, like a
dark sausage. Eventually it will fall off!
But if the cord is soft and wet, red near the stomach,
draining pus, bleeding, or starts to smell really bad, take
your baby to the health center immediately.”

111. Healthy
newborn

112. Tested with 455
mothers 4 month
pilot
• 100% of participants satisfied
• 95% willing to pay for the service
• 70% shared the messages to
others
• 43% came back to the health
center

114. Was this
innovative?

115. Did this solution solve the right
problem?
Did users love to use it?

116. Let’s innovate!
Mike@17Triggers.com
www.17triggers.com