Digital asset management (DAM) systems can optimize digital marketing processes by providing a central repository for digital assets. DAM systems allow for the creation, management, and sharing of content across multiple channels. Integration with other systems is key, as DAM acts as a central content hub. DAM saves time and money by facilitating easier finding and collaboration on assets while reducing duplicate searching and overhead costs.

2. Better, faster and more effective
How to to optimize your digital marketing processes with
Digital Asset Management
Welcome
February 23, 2017

3. Agenda
Igor Corvers, Osudio
Overview: DAM in a Omni-Channel context
Peter Mielke, Celum
Marketing Process Optimization with DAM

4. Nice to meet you
Igor Corvers
Director Sales, Osudio
Since 2007 actively involved in e-commerce and PIM/DAM
sales pitches across Europe

6. 20 years of e-commerce experience

7. E-commerceMaster Data Management Experience & Engagement
Osudio guides your organization to build the right
data fundament for e-commerce success.
Osudio helps you build the perfect fit between functionality
and design. Not only helping your customers buy from you
but also creating meaningful interactions.
User Experience & Digital Transformation

8. Our portfolio
Some customers
Retail
Manufacturers
brands
Self service
miscellaneous
B2B

9. Content & Commerce
High-Level Architecture
PIM MAM/DAM
ERP CRM SRM ...etc
ESB
ERP
Web Experience Management Enterprise Digital Publishing
E-Commerce
FrontEndBackend
Marketing
MasterData
TMS
Workflows

10. Master Data Management Scenario
Division, User
Marketing Sales
Product
Management
Suppliers
/
Systems
Data
Source 1
Data
Source 2
Data
Source 3
…
2 way communication?
Which system is leading?
ERP
Import
• Supplier Integration
• Flexible Imports
• Data Quality Checks
Workflow
• Product Status
• Roles and Rights
• Dynamic Workflows
Data Management
• Mass Data Editing
• Assortment
• Media Files
Export
• Site Planning (Print)
• Flexible Export
• Automation
PIM
DAM
Feedback (eg. Order, …)
Online
• B2B, B2C
Commerce
• Partner Channel
• E-Catalogue
• Marketplaces
• Mobile
Print
• Price lists
• Catalogues
• Flyer
• ...etc.
POS
• Point of sale system
• Displays
• Terminals
• Advisory tools
Social
Media
• Facebook & Co.

11. Don‘t hesitate
Igor Corvers
igor.corvers@osudio.com
/igorcorvers @igorcorvers

12. WHO AM I
12
Peter Mielke studied Business Administration focussing on International Management and Project
Management. Within CELUM, he advises companies in Content- and Digital Asset Management projects.
Sales & Marketing Manager
Northern Germany, UK & Nordics
PETER MIELKE

13. Over 800 customers in 35 countries
SMART, AGILE & AMBITIOUS
WHO WE ARE
ABOUT US
Privately held, profitable & growing
100 employees in 5 subsidiaries
Innovation leader: 60% R&D
Founded in 1999

14. CUSTOMER IN THE CENTER
14
“
Sources:Forrester Research, Oracle
HOLISTIC CUSTOMER
EXPERIENCE
Customers expect a rich experience
across the whole customer journey
86% of customers get informed on 2
or more channels before the actual
purchase
89% of marketers increased their
budget for content marketing in 2016

15. WHAT IS THE CHALLENGE?
15
Offer relevant,
engaging content
in the right format,
across all channels,
in a consistent way.
CREATE
ENGAGEMENT

16. HOW YOU CAN DO IT
16
DAM supports the
creation, management
and sharing of content for
multi-channel rich media
customer experiences.
DIGITAL ASSET
MANAGEMENT
(DAM)

17. WHAT ARE DIGITAL ASSETS?
17
Digital Assets are not simply
digital files.
They are content objects
which have a specific value
for a company or organization
and have high replacement
costs when they are lost.
“

18. WHY YOU SHOULD CONSIDER A DAM SYSTEM
CENTRAL
CONTENT
HUB
All content in one
place, secure,
available, easy to
find and retrieve.
One Single Source
of Truth.
ACCESS &
RIGHTS
MANAGEMENT
CONTENT
LOGISTICS
CENTER
TRUE
MARKETING
COLLABORATION
Control who can
manage, view and
use content. Avoid
lawsuits.
Get content to the
right people,
integrate product
information, push to
digital, print or
store front.
Collaborate with
agencies and
creative partners in
a centralized hub.

19. DAM SAVES TIME & MONEY
Get rid of
overhead in staff
sustainably
Finding instead of
searching: 35% of
searches fail
Increase of
efficiency and
more time for
core business

20. CREATE ONCE – MANAGE CENTRALLY – USE EVERYWHERE
20

21. BEST-OF-BREED DAM HAS A PLACE
21
Specialized and profound solution
for holistic Digital Asset
Management
Independence through solid
enterprise architecture, standards and
interfaces
Retain long-term technological
flexibility for the whole infrastructure
One highly integrative, scalable and
central Marketing Content Hub
Strategic, long-term and therefore
sustainable investment
WCM
PIM
Social
DAM
Marketing
Automation
Content
Marketing
MRM
e-Commerce
ERP
BENEFITS OF A BEST-OF-BREED DAM SOLUTION
HOW TO DISTINGUISH

22. AT THE HEART OF YOUR CONTENT STRATEGY
22
“

23. HOW DOES DAM MAKE YOUR PROCESSES FASTER AND MORE EFFEKTIVE?
23
A SMART
REPOSITORY FOR
YOUR ASSETS
Time-saving tagging through smart logic
in the background ensures that everything
is kept in order
DIGITAL ASSET
MANAGEMENT
Organize & share any file, any format,
any volume
FINDING
INSTEAD OF
SEARCHING
Reduces regular search
processes to a minimum of
time and provides a better
overview

24. HOW DOES DAM MAKE YOUR PROCESSES FASTER AND MORE EFFEKTIVE?
24
THE GOAL:
TRULY
INTEGRATED WORK
INTEGRATION
IS KEY
Get rid of real time-consumers with
seamless integration in third-party
systems
MARKETING
COLLABORATION
Create, manage, share,
approve & collaborate

25. INTEGRATION IS KEY
25
A DAM system is
the central
Content Hub in
every Omni-
Channel
Commerce
infrastructure.
OMNI-CHANNEL
COMMERCE PLATTFORM
DAM
PIM
ERP
CRM
E-COMMERCE WEBSHOP
MARKETING
AUTOMATION
E.G.

26. 26
LET`S GO PRODUCT
DEMO VIDEO – UPLOAD & METADATA

27. HIER VIDEO EINFÜGEN
27

28. 28
LET`S GO PRODUCT
DEMO VIDEO – INDESIGN.CONNECT

29. HIER VIDEO EINFÜGEN
29

30. QUESTIONS?
THAT´S IT!

31. CELUM Deutschland GmbH
Wilmersdorfer Strasse 145 - 146
10585 Berlin
THANK YOU!
peter.mielke@celum.com
STAY IN TOUCH
+49 171 2080657
Peter Mielke
Peter Mielke
www.celum.com

32. STAY IN TOUCH
32