Mais conteúdo relacionado OK Labs Mass-Market Smartphone1. The Mass-Market Smartphone Solution May 2010 © 2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary. Do not distribute in whole or in part without prior written approval. This document is provided “as is” without any warranties, express or implied.. 2. Open Kernel LabsMobile Virtualization – Momentum World’s leading provider of mobile phone virtualization solutions Founded in 2006 following 15+ years R&D; > $25MM invested OKL4 in more than 500 million devices IP commercialization with National ICT Australia OK Developer Community surpasses 2,500 members Solutions for Android, Symbian, Linux, and more Growing mobile-to-enterprise market with investor/partner Citrix ©2010 Open Kernel Labs, Inc. All rights reserved. 2 3. In 2009, 1.13 billion mobile phones were produced Gartner, 2010 [ [ Only 180 million were smartphones Gartner, 2010 ©2010 Open Kernel Labs, Inc. All rights reserved. 3 4. Market Trend – Mass-Market Smartphones 4 ©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary “ “ Lower-cost smartphones will be required to reach the mass market…At Mobile World Congress, semiconductor vendors highlighted lower-cost, highly integrated, entry-level smartphone solutions designed to significantly reduce the bill of materials for smartphones and enable handset vendors to reach new price points. Jon Erensen, Gartner : February 2010 “ “ Entry-level smartphone models, which are expected to generate higher margins and to have a bigger space for future growth, will attract more and more companies (existing cellphone makers or otherwise) to jump onto the bandwagon, making these the most-eye-catching models in the 2010 market. Chen Wei-hang, Tri : December 2009 5. The Mass-Market Smartphone Opportunity 5 Smartphones offer broad ecosystem benefits Data plan increases ARPU Bigger market for apps/services Increased margin for OEM Attractive opportunity for chipset providers Smartphone capabilities are attractive to consumers, but cost keeps them out of the mass market Mass-Market Smartphone Wholesale price $100-$150 Open OS support ©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary Functionality Opportunity Cost 11. 7 The Market Window is Open ©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary 7 12. Mass-Market Android Smartphone Solution 8 ©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary OK Labs developed complete solution Android and baseband On a single ARM core SoC Integrated and optimized Enabled by the OKL4 Microvisor Benefits: Mass-market BOM cost Shorter time-to-market Lower development cost Applications Baseband Android RTOS OKL4 Microvisor Chipset (single ARM processor) 13. Collaborative Model: 9 ©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary OK Products+VIP Services = Your Solutions 14. Summary – Why OK Labs 10 Experience and Expertise Mass-market smartphone solutions Virtualization applications With a range of relevant technologies including Android, Linux, Symbian, RTOS, baseband support, ARMv5/6/7, MIPS, x86, multithreaded and multicore processors Formula for success Development focus on complete solution delivery Collaborative approach to delivery Technology (mature, proven, innovative) Embodies 15+ years of R&D IP commercialization of National ICT Australia research OK Labs software in more than 500 million devices Already in the market: Motorola Evoke ©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary 1 2 3 15. 11 ©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary The mass-market smartphone opportunity is here. Are you ready? 500 OKL4 deployed in more than MILLION DEVICES