Originally Aired: 5/10/13 Learn basic skills and techniques to make social media a valuable part of your organization's outreach plan, and how to best measure your digital impact. There will be a Q&A session at the end. Presenter: Kristen Grace, Marketing & Communications Associate

1. Social Media: Facebook & Twitter
Best Practices & Analysis
May 10, 2013
Thank you for joining us. We will begin in a moment.
Please check your speakers/phone connection.
If you experience any problems, please let us know
by typing in the chat box.
Follow the OEC on Twitter: @OhioEnviro.
The hashtag for this webinar is #OECwebinar

2. Kristen Grace
Marketing & Communications
Associate
Social Media: Facebook & Twitter
Best Practices & Analysis

3. Ohio Environmental Council
The OEC is the Ohio’s most comprehensive, effective and
respected environmental advocate for a healthier, more
sustainable Ohio.
Our experts work daily to restore, protect, and strengthen the
quality of life for families and communities—from the air we
breathe and the water we drink to the food we eat and natural
resources we enjoy.
Please join us! OEC members:
 Receive great benefits
 Become part of the community working to restore, protect, and
strengthen the quality of life for families and communities in
Ohio.
Become a member today at www.theOEC.org.

4. Ohio Environmental Council
FACEBOOK - Facebook.com/OhioEnvironmentalCouncil
TWITTER
 @OhioEnviro - OEC's main twitter account
 @StatehouseJack - Jack Shaner, OEC's Director of Legislative
Affairs
 @OECAgWater - tweets from our Agriculture and Clean Water
Team
 @OHEnvLawCenter - follow our Ohio Environmental Law Center
 @VernalPoolGuy - David Celebrezze, OEC's Director of Air &
Water Special Projects
YOUTUBE - YouTube.com/OECohio
LINKEDIN - LinkedIn.com/company/ohio-environmental-council
PINTEREST - Pinterest/OhioEnviro
FLICKR - Flickr.com/photos/ohioenviro
SLIDESHARE - SlideShare.net/OhioEnviroCouncil
You can also find us on Google+

5. Social Media & You
Poll time!

6. What Can Social Media Do For You?
Community Engagement
Inform your audience
Grow other areas of your organization

7. Community Engagement
Build Influence
Improve Reputation
Earn Trust

8. Inform Your Audience
Events
News Updates
Ways to Get Involved

9. Grow Your Organization
Increase Emails Lists
Increase Members/Donors
Increase Legislative Awareness

10. Things to Remember
Expectation of Timeliness
Short Attention Spans
Mobile Audience

11. How Much Time Should You Spend?
Designate ―Social Media‖ Time
Log On Every Day
Write & Schedule Posts Ahead of Time

12. Facebook

13. Facebook

14. Facebook

15. Facebook

16. Posting to Facebook
Use 1st & 2nd Person
Encourage Participation
Mix of Updates

17. Posting to Facebook

18. Posting to Facebook

19. Posting to Facebook

20. Responding on Facebook
Talk to people
&
Avoid arguments

21. Facebook Analytics

22. Facebook Analytics

23. Facebook Analytics

24. Facebook Analytics

25. Twitter

26. Getting Started
Quick Information
Cultivating Personalities

27. Twitter Personalities
@OhioEnviro
OEC's main twitter account
@StatehouseJack
Jack Shaner, OEC's Director of Legislative Affairs
@OECAgWater
Agriculture and Clean Water Team
@OHEnvLawCenter
Ohio Environmental Law Center
@VernalPoolGuy
David Celebrezze, OEC's Director of Air & Water Special Projects

28. Overview

29. Overview

30. Best Practices
140 Characters
Bit.ly Links
Variety
Hashtags

31. What to Tweet
News
Organization Updates
Events
Instructional (How To)
Call to Action

32. Calls to Action

33. #Hashtags
Discovery
&
Community Discussion

34. #Hashtags
#CleanAir
is better than:
#CleanAir #Air #Clean #Health
#Breathing #Breath #Environment
1. Be Specific
2. Less is More

35. A ―Tweet‖

36. When to Tweet
2 – 3 times per day
Mid-morning
Lunchtime
Early evening

37. Lists

38. Lists
Organize Who You Follow
Press/Media
Geographic Area
Other Non-profits
Staff/Board Members
Donors

39. Twitter Analysis
Crowdbooster

40. Twitter Analysis
Free Alternatives
http://tweetdeck.com/
http://hootsuite.com/
When in doubt, Google!

41. Twitter Analysis

42. Twitter Analysis

43. Social Media is a Vast Landscape
Effective strategy
requires planning!

44. Questions?