Thank you for attending the Engaging Young Victims of Crime event.
The event featured best practice presentations, including an overview of an innovative new approach to engaging young victims of crime in Derbyshire.
We hope you enjoyed the event, and the opportunity to share best practice, on engaging young victims of crime.
Thank you
For more information please visit www.objectivecreative.com
2. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
EVENT PROGRAMME
9:30AM REGISTRATION AND REFRESHMENTS
10AM ENGAGING YOUNG VICTIMS OF CRIME PRESENTATION SESSION 1
STEVE JONES: REMEDI: THE IMPORTANCE OF ENGAGING YOUNG VICTIMS OF CRIME
HARDYAL DHINDSA - (DERBYSHIRE POLICE AND CRIME COMMISSIONER): ‘YOUNG VICTIMS’:
A POLICE AND CRIME COMMISSIONER’S PERSPECTIVE.
STEVE JONES - REMEDI: ‘GOT YOUR BACK’: OUTPUT, OUTCOME AND LESSONS LEARNED.
DAN BROADBENT - OBJECTIVE CREATIVE: HOW TO REACH YOUNG VICTIMS OF CRIME
11AM REFRESHMENTS
11.15 AM ENGAGING YOUNG VICTIMS OF CRIME PRESENTATION SESSION 2
NICOLA BANCROFT – REMEDI, AND GUESTS: SERVICE USER STORIES
STEVE JONES – REMEDI AND DAN BROADBENT – OBJECTIVE CREATIVE: CONCLUSIONS
STEVE JONES – REMEDI AND DAN BROADBENT – OBJECTIVE CREATIVE: ANY
QUESTIONS?
12.15 - 1.00 PM NETWORKING AND REFRESHMENTS
4. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
THE IMPORTANCE OF
ENGAGING YOUNG VICTIMS OF CRIME
THE EVIDENCE BASE OF NEED FOR A DEDICATED, TARGETED
SUPPORT SERVICE, AIMED AT YOUNG VICTIMS OF CRIME
5. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
THE BACKGROUND
• REMEDI- CHARITY, 20 YEARS, YOUTH AND ADULT CJS,
VICTIM SERVICES IN DERBYSHIRE SINCE 2016
• TASKED BY THE PCC TO PROVIDE FOCUSED SUPPORT FOR
CHILDREN AND YOUNG PEOPLE WHO ARE VICTIMISED
• COLLABORATION WITH OBJECTIVE CREATIVE,
COMMUNICATIONS SPECIALISTS
• STARTING POINT- WHAT DO WE KNOW? WHAT ARE THE
KNOWN KNOWNS?
6. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
WHAT DO WE KNOW?
• THERE IS AN ACTUAL AND PERCEIVED GAP IN PROVISION OF SERVICES FOR THOSE
WHO DO OR DON’T REPORT CRIME
• THERE ARE NATIONAL IMPERATIVES AROUND SUPPORTING YOUNG PEOPLE
INVOLVED IN GANGS AND THE CULTURE THAT POTENTIATES THEIR LEVELS OF
VULNERABILITY TO SEXUAL VIOLENCE, DRUGS AND EXPLOITATION
• A SMALL PERCENTAGE OF YOUNG PEOPLE GO ON TO REPORT CRIME THERE ARE
FEW ORGANISATIONS THAT SUPPORT YOUNG PEOPLE, AND OF THOSE SERVICES A
FRAGMENTED AND LIMITED SERVICE IS PROVIDED ACROSS THE COUNTY
• LOCAL SURVEY INFORMATION DEMONSTRATED THAT THE CONCEPT OF CRIME
IS NOT CLEARLY UNDERSTOOD, SO CHILDREN AND YOUNG PEOPLE DO NOT
ACKNOWLEDGE WHEN A CRIME HAS BEEN COMMITTED
7. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
WHAT DO WE KNOW?
• FEEDBACK FROM YOUNG PEOPLE ALSO INFORMED US THAT THERE WAS A NEED
TO BUILD CONFIDENCE AND KNOWLEDGE TO SELF-REFER
• THERE ARE GAPS IN SOME SERVICES AND GEOGRAPHIES FOR VICTIMS FROM
BLACK AND MINORITY ETHNIC (BME) BACKGROUNDS AND NEW EMERGING
COMMUNITIES IN DERBYSHIRE.
• THE SUPPORT FOR VICTIMS WITH MENTAL HEALTH NEEDS AND DISABILITIES
(VULNERABLE PEOPLE) WAS FOUND TO BE A GAP, IN TERMS OF GENERAL
EMOTIONAL SUPPORT AND COUNSELLING AND EFFECTIVE JOINT WORKING WITH
LOCAL MENTAL HEALTH PROVIDERS AND SPECIFIC VOLUNTARY AND COMMUNITY
SOCIAL ENTERPRISE ORGANISATIONS, (VCSE).
• DEPRIVATION LEVELS ACROSS DERBYSHIRE VARY, IN URBAN AREAS THERE ARE
HIGHER LEVELS OF CRIME, AND CRIME LEVELS CORRESPOND WITH GENERAL
DEPRIVATION LEVELS
8. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
WHAT DO WE KNOW?
• SINCE JANUARY 2009, THE CSEW HAS ASKED CHILDREN AGED 10 TO 15
WHO ARE RESIDENT IN HOUSEHOLDS IN ENGLAND AND WALES ABOUT THEIR
EXPERIENCE OF CRIME IN THE PREVIOUS 12 MONTHS.
• FINDINGS FROM THE CHILDREN’S SURVEY SHOULD BE INTERPRETED WITH
GREATER CARE THAN FOR THE ADULT SURVEY DATA AS THE NUMBER OF CHILD
INTERVIEWS THAT TAKE PLACE IN ANY YEAR (AROUND 3,000) IS MUCH SMALLER
THAN THE MAIN SURVEY (APPROXIMATELY 35,000)…
CRIME SURVEY FOR ENGLAND AND WALES (CSEW) JULY 2015:
9. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
WHAT DO WE KNOW?
• BASED ON CSEW DATA IN THE YEAR ENDING JULY 2015: AN ESTIMATED 8,350
CRIMES WERE EXPERIENCED BY CHILDREN AGED 10 TO 15 IN DERBYSHIRE, 6% OF
ALL CRIMES IN DERBYSHIRE.
• IN THE YEAR ENDING MARCH 2015, THE SURVEY ESTIMATED 12% OF CHILDREN
AGED 10 TO 15 WERE VICTIMS OF CRIME. THIS IS THE THIRD CONSECUTIVE YEAR
IN WHICH THE SURVEY HAS SHOWN THAT 12% OF CHILDREN AGED 10 TO 15 WERE
VICTIMS OF CRIME.
• DATA FOR THOSE UNDER THE AGE OF 18 YEARS, THE REQUIREMENT OF THIS
SPECIFICATION, IS NOT MEASURED. IN ADDITION THE NUMBERS OF YOUNG
PEOPLE THAT WOULD WANT TO ACCESS THE SERVICE IS NOT PREDICTABLE.
10. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
SO WHAT DID WE CONCLUDE?
• SUPPORT SERVICES NEED TO BE DESIGNED TO HELP YOUNG VICTIMS OF CRIME
AS A VULNERABLE GROUP IN SOCIETY TO:
• ACCESS THE RIGHT INFORMATION AND SERVICES
• BE INVOLVED IN DECISIONS ABOUT THEIR LIVES
• EXPLORE CHOICES AND OPTIONS
• DEFEND AND PROMOTE THEIR RIGHTS AND RESPONSIBILITIES
• SPEAK OUT ABOUT ISSUES THAT MATTER TO THEM
11. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
WHAT SERVICE LOOKS LIKE:
• TRIAGE/NEEDS ASSESSMENT
• EMOTIONAL SUPPORT
• PRACTICAL SUPPORT
• ADVOCACY
• TELEPHONE BASED SUPPORT
• FACE TO FACE OR GROUP SUPPORT
• ACTIVE REFERRAL AND SIGNPOSTING TO OTHER SERVICES
• INFORMATION AND UPDATES FOR VICTIMS
• RAISING AWARENESS OF RESTORATIVE JUSTICE AND HOW TO REFER/ACCESS SERVICES
• SUPPORT IN MAKING COMPENSATION CLAIMS
• SUPPORT TO VICTIMS REFERRED FROM ACTION FRAUD AND BRITISH
• TRANSPORT POLICE
• SUPPORT TO PARENTS OF YOUNG VICTIMS OF CRIME
12. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
‘YOUNG VICTIMS’: A POLICE AND CRIME
COMMISSIONER’S PERSPECTIVE
OBSERVATIONS OF THE NEED FOR A DEDICATED YOUNG VICTIMS
SERVICE, AND REFLECTIONS ON THE WORK UNDERTAKEN IN
THIS AREA IN DERBYSHIRE.
13. Hardyal
Dhindsa
Police
&
Crime
Commissioner
for
Derbyshire
‘Young
vic+ms
–
A
Police
&
Crime
Commissioner
perspec+ve’
24th
January
2017
15. Police
&
Crime
Plan
–
Young
People
ObjecIve
5
Working
with
young
people,
including
those
who
have
been
either
vicIms
of
crime
or
offenders,
to
understand
their
needs
and
prevent
them
becoming
involved
in
criminal
ac?vi?es
ElecIon
promise
‘Working
with
partners
to
keep
young
people
out
of
the
criminal
jus8ce
system’
16. Commissioning
a
service…
ConsideraIons
• A
need
for
a
bespoke
service
for
young
people
• To
service
the
en?rety
of
Derbyshire:
Urban,
Suburban
and
Rural
• Marketed
appropriately
for
the
intended
audience
• Accessibility,
a
key
factor
17. Young
VicIm
Services
Facebook
chat
Text
message
service
Phone
service
TwiTer
feed
18. ReflecIons
• Personal feedback received has
been very positive – Chesterfield
College
• Over 300 referrals - a justified
expense to the local community
(Apr-Dec 16)
• 100% of people would recommend
the service to others (Apr-Dec 16)
19. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
‘GOT YOUR BACK’: OUTPUT, OUTCOME
AND LESSONS LEARNED
AN OVERVIEW OF HOW THE PROJECT WORKS AND THE IMPACTS
ACHIEVED TO DATE.
20. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
LESSONS LEARNED
1. IF YOU WANT TO SUPPORT CHILDREN AND YOUNG PEOPLE WHO HAVE BEEN
VICTIMISED YOU NEED TO BE WHERE THEY ARE AND THEY NEED TO KNOW YOU EXIST
• SOTO
• NETWORK- AWARENESS/REFERRAL ROUTES/SUPPORT YP
• COMMUNITY GROUPS
• SCHOOLS/COLLEGES
• OUTREACH
• BESPOKE MARKETING
• SOCIAL MEDIA
21. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
LESSONS LEARNED
• UNDERSTANDING OF RIGHTS
ARE LOW AND TOLERANCES
FOR CRIMINALITY ARE HIGH
AMONGST MANY YOUNG
PEOPLE
• AWARENESS OF RIGHTS,
AWARENESS OF
UNACCEPTABILITY
• CHALLENGE PERCEPTIONS
22. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
LESSONS LEARNED
• MISTRUST: AUTHORITY GENERALLY
• RELUCTANCE TO REPORT: “SNITCHES
GET STITCHES” = POWERFUL AND
FREQUENTLY ENGRAINED MANTRA
• LACK OF CONFIDENCE (IN SELF, IN
EFFECTIVE RESPONSE)
• AWARENESS
• EMPOWERMENT
• SELF EFFICACY
• CONFIDENCE
23. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
LESSONS LEARNED
• NEUTRALISATIONS USED AS A
COMMON ‘COPING MECHANISM’
• (DR GUY HALL CLINICAL AND
FORENSIC PSYCHOLOGIST)
• SELF BLAME
• MINIMISING IMPACT (BRAVADO)
• AWARENESS
• CONFIDENCE
• ACCESSIBILITY
24. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
LESSONS LEARNED
• AWARENESS: PARENT / YOUNG PERSON
• CONFIDENCE: PARENT / YOUNG PERSON
• SELF REFERRAL
PARENTAL SUPPORT AS A POTENTIAL BARRIER
25. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
OUTPUTS
• 333 REFERRALS TO DATE (SINCE APRIL 2016)
• 30 SELF REFERRALS
• PARTNERSHIP/AWARENESS NETWORK ESTABLISHED DIRECTLY
WITH 59 YOUTH ORGANISATIONS/GROUPS
• 1853 CHILDREN AND YOUNG PEOPLE HAVE ATTENDED
AWARENESS RAISING WORKSHOPS IN SCHOOLS
26. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
STRATEGY
• AWARENESS: CHILDREN AND YOUNG PEOPLE THEMSELVES
• AWARENESS: PROFESSIONALS/AGENCIES
• AWARENESS: WIDER COMMUNITY
• PROACTIVE
• CONFIDENCE: RESPONSIVE TO NEED, BEST ADVERT FOR SUPPORT IS SUPPORT
• CONFIDENCE: RECRUITMENT- RIGHT PEOPLE WITH RIGHT MESSAGE AT RIGHT TIME
• CONFIDENCE: BE OPEN ABOUT PERCEPTIONS AND IDENTIFY THE UNDERLYING
ISSUES- MAY BE AN ONGOING LONG TERM ACTION BUT NEED TO START
DON’T REINVENT THE WHEEL
• TARGETED EFFECTIVE NETWORK DEVELOPMENT (TEND)
30. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
HOW TO REACH YOUNG VICTIMS OF CRIME
DISCUSSING THE BENEFITS OF USING AN INNOVATIVE SOCIAL
MARKETING APPROACH, PROVEN TO RAISE AWARENESS,
AND INCREASE ENGAGEMENT.
31. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
SOCIAL MARKETING
EFFECTIVE SOCIAL MARKETING CAMPAIGNS COMBINE APPROACHES FROM
COMMERCIAL MARKETING AND SOCIAL SCIENCES TO CHANGE PEOPLE’S BEHAVIOUR
FOR THE BENEFIT OF THE INDIVIDUAL AND SOCIETY.
SOCIAL MARKETING IS A PROVEN APPROACH, RECOGNISED BY THE CHARTED INSTITUTE
OF MARKETING. EACH YEAR BEST PRACTISE IS SHARED AT THE INTERNATIONAL SOCIAL
MARKETING CONFERENCE, BEING HELD IN WASHINGTON DC THIS MAY.
33. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
SOCIAL MARKETING
V SOCIAL MEDIA MARKETING
ALTHOUGH SOCIAL MARKETING ACTIVITY OFTEN USES SOCIAL MEDIA CHANNELS, IT’S
IMPORTANT TO DIFFERENTIATE BETWEEN THE TWO TERMS.
• SOCIAL MARKETING IS A PROVEN MARKETING APPROACH, COMBINING IDEAS FROM
COMMERCIAL MARKETING AND THE SOCIAL SCIENCES.
• SOCIAL MEDIA IS A TERM USED TO DESCRIBE INTERACTIVE PLATFORMS INCLUDING
FACEBOOK, TWITTER, YOUTUBE AND INSTAGRAM.
35. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
SOCIAL MARKETING SUCCESS
SPORT ENGLAND SAYS IT’S ‘THIS GIRL CAN’ CAMPAIGN IS “CHANGING BEHAVIOUR”.
INDEPENDENT RESEARCH SAYS 2.8 MILLION WOMEN AGED 14 TO 40 WHO RECOGNISE
THE CAMPAIGN SAY THEY HAVE DONE SOME OR MORE ACTIVITY AS A RESULT.
AND 1.6 MILLION OF THOSE WOMEN SAY THEY HAVE STARTED EXERCISING.
36. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
INNOVATIVE APPROACH
WE RECOGNISE THE IMPORTANCE OF DEVELOPING AN INNOVATIVE APPROACH TO
REACH YOUNG VICTIMS OF CRIME.
PREVIOUS ATTEMPTS (BY OTHER PROVIDERS) HAVE FAILED TO ENGAGE SIGNIFICANT
NUMBERS OF YOUNG PEOPLE.
WE ENJOY GREAT SUCCESS WITH OUR YOUTH MARKETING CAMPAIGN ‘GOT YOUR BACK’.
37. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
THE CAMPAIGN USES A CREATIVE APPROACH SIMILAR TO LEADING YOUTH BRANDS,
AND IS PROMOTED USING POPULAR DIGITAL CHANNELS AND EVENTS.
IT’S IMPORTANT TO RUN SEPARATE ACTIVITY AIMED AT YOUNG PEOPLE.
GOT
YOUR
BACK
38. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
ENGAGING YOUNG VICTIMS
GOT
YOUR
BACK
‘GOT YOUR BACK’
is there to help anyone under 18 that has been
a victim. It doesn’t matter when that was and
it doesn’t matter if you reported it to the police
or not we are here to help with whatever you
need, even if that’s just someone to talk to.
All our services are FREE
and CONFIDENTIAL.
Please call: 0800 612 6505
or text “CORE” to 82055
www.gotyourback.tv
/GotYourSocial@GotYourSocial
GOT
YOUR
BACK
‘GOT YOUR BACK’
is there to help anyone under 18 that has been
a victim. It doesn’t matter when that was and
it doesn’t matter if you reported it to the police
or not we are here to help with whatever you
need, even if that’s just someone to talk to.
All our services are FREE
and CONFIDENTIAL.
Please call: 0800 612 6505
or text “CORE” to 82055
www.gotyourback.tv
/GotYourSocial@GotYourSocial
39. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
PROACTIVE COMMUNITY
FOCUSSED MARKETING
RATHER THAN RELYING ON PASSIVE MARKETING TECHNIQUES (SUCH AS DISPLAYING
POSTERS IN GP SURGERIES AND LIBRARIES) WE WILL DELIVER EVENTS IN PROMINENT
COMMUNITY LOCATIONS INCLUDING SHOPPING CENTRES AND LEISURE FACILITIES.
OUR TEAM WILL PROACTIVELY ENGAGE WITH PEOPLE, DISTRIBUTING INFORMATION
ABOUT SUPPORT SERVICES, USING AN INVITING, INCLUSIVE APPROACH.
40. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
ENGAGING YOUNG VICTIMS
‘GOT YOUR BACK’
is there to help anyone under 18 that has been a victim. It doesn’t matter when that
was and it doesn’t matter if you reported it to the police or not we are here to help
with whatever you need, even if that’s just someone to talk to.
All our services are FREE and CONFIDENTIAL.
Please call: 0800 612 6505
text “CORE” to 82055 or email
support@derbyshirecore.org
www.gotyourback.tv
/GotYourSocial@GotYourSocial
GOT
YOUR
BACK
“ I just needed
to know where
I could go for
help. It was so
easy and they
helped me so
much. ”
Have you been a victim of crime?
We’ve....
41. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
RAISING AWARENESS ONLINE
‘THE GOT YOUR BACK’ WEBSITE IS FULLY MOBILE COMPLIANT, AND FEATURES HIGHLY
SHAREABLE CONTENT.
42. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
FACILITATING SELF REFERRAL
WE ENABLE YOUNG PEOPLE TO GET IN TOUCH THROUGH CONFIDENTIAL
MESSAGING SOFTWARE.
YOUNG PEOPLE RELATE TO THE ‘GOT YOUR BACK’ BRAND, RAISING AWARENESS,
AND INCREASING SELF REFERRAL.
44. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
RECOGNISED AS INDEPENDENT
YOUNG PEOPLE UNDERSTAND THAT GOT YOUR BACK IS AN INDEPENDENT
CAMPAIGN. THIS IS PARTICULARLY IMPORTANT, AS SOME PEOPLE ARE
RELUCTANT TO ENGAGE WITH SOME AGENCIES.
SUCCESSFUL SOCIAL MARKETING CAMPAIGNS ARE TRUSTED BY THEIR
TARGET AUDIENCES.
47. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
NICOLA BANCROFT - REMEDI, AND
GUESTS: SERVICE USER STORIES
HEAR FROM YOUNG PEOPLE WHO HAVE BENEFITTED
FROM ENGAGING WITH VICTIM SERVICES
48. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
STEVE JONES – REMEDI AND
DAN BROADBENT - OBJECTIVE CREATIVE:
CONCLUSIONS
AN OVERVIEW OF CHALLENGES, OPPORTUNITIES AND
SUCCESSES, ENGAGING YOUNG VICTIMS OF CRIME
49. ENGAGING
YOUNG VICTIMS
OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG
?STEVE JONES – REMEDI AND
DAN BROADBENT – OBJECTIVE CREATIVE:
ANY QUESTIONS?
AN INFORMAL OPPORTUNITY FOR QUESTIONS
AND ANSWERS
