This presentation was researched and developed to introduce the small businesses and not for profits that the idea of social media is not a new fad. My goal was to break down any preconceived notions about the power of Social Media today and in the future.

1. A brief history of …
Social Media
By: Connie Piggott

2. What is Social Media??
Social Media is “an umbrella term that defines the various
activities that integrate technology, social interaction, and the
construction of words, pictures, videos, and audio.”
http://www.wikipedia.org
Media is an instrument of communication, so Social Media
would be a social channel of communication.

3. What is Social Media??
A fancy way to describe the zillions
of conversations people are having online 24/7.
Social Media is the chatter occurring between customers,
observers, critics, companies and it’s a conversation that’s
happening right now whether you’re involved or not.

4. A Pre-Internet Timeline Social Media

5. Social Media Timeline
500 – 1500AD, Pigeon Posting
Pigeon post is the use of homing pigeons to carry
messages.
1792, The Telegraph
A system of conveying information by means of
visual signals, using towers with pivoting shutters.
1836, Morse Code
A method of transmitting text information as a
series of on-off tones, lights, or clicks that can be
directly understood without special equipment.

6. Social Media Timeline
1836, Pneumatic Mail
• A system to deliver letters through pressurized air
tubes.
1875, Telephone
• Point-to-point communication system whose most
basic function is to allow two people separated by
large distances to talk to each other.
1891, Radio
• Radio is the transmission of signals through free
space by electromagnetic waves with frequencies.

7. Social Media Timeline
1971, The First Email
• Sent by computer engineer Ray Tomlinson, the
email was simply a test message to himself.
1969, CompuServe
The first commercial online service in the United
States.
1978, Bulletin Board System(BBS)
• Coin operated computer terminals located in
neighbourhoods. It allowed user to post messages.

9. “Our head of social media is the customer.”
- McDonald’s
“What used to be cigarette breaks could turn into ‘social media
breaks’ as long as there is a clear signal and IT isn’t looking.”
David Armano
“You can be professional while also ‘keeping it real’ with your
customers. By interacting with customers in a less formal way,
you’ll build a strong human connection that helps build brand
loyalty.”
David Hauser, co-founder of Grasshopper

17. The only way to put out a social-media fire is
with social-media water.”
Ramon DeLeon, managing partner of six Domino’s stores in Chicago

18. The future of Social Media …will be like air.”

19. For more information
For more information on additional
Employment and Diversity Workshop Topics
48 Fifth Street Suite 310, Chatham, ON N7M 4V8
Phone: 519.354.74.24
Fax 519.354.5758
Website: www.adultlanguageandlearning.ca
Email us at connie@adultlanguageandearning.ca
Thank You!

20. References
http://www.mofo.com/files/Uploads/Images/A-Short-History-of-Social-Media.pdf
http://socialtimes.com/short-history-of-social-media_b76075
http://bootcampdigital.com/about/why-social-media/
http://www.smiletemplates.com/
http://www.pooh.cz/upload/img/1000/social_media_landscape_fred_lavazza.png
http://flowerng.files.wordpress.com/2009/12/social_media_timeline-779402.jpg
http://blog.hubspot.com/blog/tabid/6307/bid/6005/22-Educational-Social-Media-Diagrams.aspx
www.collectorsarmory.com
http://www.bigsiteofamazingfacts.com/what-does-the-term-post-mean-and-where-did-the-
word-mail-come-from
http://en.wikipedia.org/wiki/Morse_code#Development_and_history
http://en.wikipedia.org/wiki/Middle_Ages
http://en.wikipedia.org/wiki/Pigeon_post
http://en.wikipedia.org/wiki/Pneumatic_post
http://heidicohen.com/social-media-definition/
http://en.wikipedia.org/wiki/Morse_code#Development_and_history
http://en.wikipedia.org/wiki/Morse_code