Historically, the African market is viewed as a source of valuable natural resources but it has quietly and rapidly became a significant market hub for technical and consumers goods. Hence the topic highlighted the possible options and trends for a brand survival and visibility.

1. NOELADEPOJU
GROUP JOHNSON PRODUCTS NIGERIA

2. IDENTIFYING LABELLING AND PACKAGING
TECHNIQUES TO MARKET YOUR BRAND
NOELADEPOJU

3. IDENTIFYING LABELLING AND PACKAGING
TECHNIQUES TO MARKET YOUR BRAND
Historically, the African
market is viewed as A
source of
Valuable natural resources,
but it has quietly
And rapidly became A
significant market for
technical and consumer
goods.

4. IDENTIFYING LABELLING AND PACKAGING
TECHNIQUES TO MARKET YOUR BRAND
Gradually, it started
becoming a dumping ground
for surplus products from the
developed nations of the
world

5. • Population
•Market size
•Different consumer needs
•Increasing retail store
and each of this factor also
comes with a cocktail of
THREATS AND OPPURTUNITIES
IDENTIFYING LABELLING AND PACKAGING
TECHNIQUES TO MARKET YOUR BRAND
Presently, the African
market is getting bigger
with:

6. THREATS AND OPPORTUNITIES:
•Customers are not brand
specific but value specific
•Products counterfeiting
•Crowded shelf competition
•Deliberate brand association
•High customer expectation
IDENTIFYING LABELLING AND PACKAGING
TECHNIQUES TO MARKET YOUR BRAND

7. Every Morning In Africa , The Gazelle Wakes Up Knowing It
Must Run Faster Than The Fastest Lion Or It Will Be Killed.
Every Morning A Lion Wakes Up, Knowing It Must Outrun
The Slowest Gazelle Or It Will Starve To Death...........
The present day African market can be likened to the story of the lion and the gazelle;
BRAND WAR
IDENTIFYING LABELLING AND PACKAGING
TECHNIQUES TO MARKET YOUR BRAND

8. Hence, a lot of appealing resources are
channelled towards a brand to drive
that STOP, HOLD and CLOSE EFFECT, ANY
TIME CONSUMERS MEET THE PRODUCT ON
SHELF
Every brand owner appreciate the
fact that labelling and packaging are
vital tools that makes a product THE
FACE IN THE CROWD rather THAN THE
FACE OF THE CROWD.
IDENTIFYING LABELLING AND PACKAGING
TECHNIQUES TO MARKET YOUR BRAND

9. PRODUCTS’ LABEL IS A PRINTED
INFORMATION ABOUT THE TOTALITY
OF A BRAND IN BRIEF; IN-FIXED OR
AFFIXED ON THE PACKAGE OF A
PRODUCT

10. SELECTING A LEBELLING TECHNIQUE
DEPENDS LARGELY ON
• LABELLING TREND
•CONFORMITY WITH DESIGN
•CONFORMITY WITH PRINT
•CONFORMITY WITH PACKAGE
•TECHNICAL FLEXIBILITY WITH BUDGET

11. BRAND OWNER’S VIEW
Basedonobservationcarriedoutinmajorstoresandsupermarkets, wewouldbeconsideringthe
followingpackagingtechniques
THE DIRECT LEBELLING TECHNIQUES PROVIDES A PRE –LABELLED
JAR/ CONTAINERS FOR DIRECT PRODUCTS FILLING TO
MANUFACTURING FIRM
DIRECT LABELLING TECHNIQUE

12. •waiting time for labels,
stickers and containers is
avoided.
•its reduces the cost of
labour or equipment for
labelling.
•it enhances production
time management.
ADVANTAGES

13. •THE DIRECT LABELLING
TECHNIQUE IS APPLICABLE TO
DIFFERENT PRODUCTS
CATEGORY.

14. BRAND OWNER’S VIEW
THE IN-DIRECT LEBELLING TECHNIQUE DOES NOT MAKE
PROVISION FOR PRE –LABELLED CONTAINERS BUT LABELS ARE
MANUALLY OR MECHANICALLY APPLIED ON PRODUCTS
CONTAINERS DURING THE PACKAGING PROCESS
IN-DIRECT LABELLING
TECHNIQUE

15. The in-direct labelling technique does not
make provision for pre –labelled containers
but labels are manually or mechanically
applied on products containers during the
packaging process
Labels under this category comes in various
form which includes;
•PRESSURE SENSITIVE LABEL
•WRAP ROUND LABELS
•SLEEVE/ SHRINK LABELS
IN-DIRECT LABELLING TECHNIQUE

16. Available in both paper and
synthetic adhesive materials.
One of the most versatile labels
available in the market place.
Pressure sensitive, also known as
self adhesive labels work well
with virtually any combination of
printing method and suitable for
any packaging material( glass,
plastic, pet, paper board or tin)

17. CAN BE SHAPENED TO
CONFORM WITH THE
PACKAGING CONTAINER .

18. BRAND OWNER’S VIEW
wrap round label
are available in
both paper and
synthetic film
WRAP AROUND
LABEL works well with
virtually any
combination of
printing method and
the synthetic material
is ideal for application
in the beverage market
given the
exposure to wet
condition and
refrigeration.

19. BRAND OWNER’S VIEW
Wrap Round Labels In Paper
Form Are
Predominantly Used In The
Packaging Of
Diary Products ( Tin- Milk) In
Nigeria

20. This technique offers a number
of inherent advantage in brand
positioning, marketing and
products protection.
The shrink label is resistant to
weather and scuffing, it is
adaptable to any size and shape,
for any choice of container.
Shrink sleeve label is quickly
becoming one of the leading
packaging option for brand
owners Malibu bottle in
Full Shrink Sleeve

21. is an inter play of science, art and technology in
coordinating a system for preparing a brand or a
products for transportation, warehousing,
logistic, sales and end use.

22. The only thing that is constant is change,
hence the packaging sector has experienced
a lot of development over the years from the
use of wineskin, basket of reeds,
woven bags, wooden boxes etc.

23. PAPER BASED PACKAGING
TECHNIQUE
Paper based technique was
predominantly used for
secondary packaging but with
advancement in technology,
paper is now combined with
other materials such as foils
to function at the primary
level

24. PACKAGING
TECHNIQUES
ALLUMINIUM/ TIN PACKAGING
TECHNIQUE
This involves the
process of sealing
up a Products in a
Plated steel
It is often used for
cans, screw tops,
aerosol and
packaged food
products.

25. This technique is
majorly used
because of its
ability to withstand
pressure of gases
that constitute the
products.
ALLUMINIUM/ TIN PACKAGING
TECHNIQUES

26. ALLUMINIUM/ TIN PACKAGING
TECHNIQUE
Medically , the application
of this technique for
consumer good( beverages)
was faulted for some
health challenging issues
As a result some
organisation has taken a
smart shift....

27. PLASTIC PACKAGING
Plastic packaging
is widely used
because of the
unique combination
of benefits it offers
such as durability,
light weight and
flexibility.
Plastic packaging is
for all season and
globally available in
PET , PVC, FILM,
FLEXIBLES

28. PLASTIC PACKAGING
The plastic
manufacturing firm
in Nigeria Presently
makes provision for
general needs by
making ,
Plastics of different
shapes and sizes
available in the open
market

29. PLASTIC PACKAGING
PACKAGING
TECHNIQUES
This plastic with
similar
characteristic can
still be
differentiated with
unique labelling
techniques

30. BRAND OWNER’S VIEW
BLISTER PACKAGING
PACKAGING
TECHNIQUES
This is a packaging
technology that
uses pre-form
moulded plastic,
heat sealed over a
printed paperboard
card with foil or
plastic layer.

31. BLISTER PACKAGING
PACKAGING
TECHNIQUES
This technique is
commonly call push
through pack(PTP)
in the
pharmaceutical
sector.

32. The use of Blister
pack has cut across
different products
because it avails the
consumer to see
different features of
the products even
before purchase
BLISTER PACKAGING
PACKAGING
TECHNIQUES

33. Blister materials
are also available
in rolls or sheet
which can be cut
into different
shapes
BLISTER PACKAGING
PACKAGING
TECHNIQUES

34. Tubes are usually
soft squeezable
container that can
take the form of
plastic or aluminium
PLASTIC or ALLUMINUM
TUBE PACKAGING
PACKAGING
TECHNIQUES

35. BRAND OWNER’S VIEW
PACKAGING
TECHNIQUES
PLASTIC or ALLUMINUM
TUBE PACKAGING
Tubes are suitable
for thick liquid
products. Popularly
used in the
cosmetic industries

36. BRAND OWNER’S VIEW
GLASS PACKAGING
OPTIMALS WHITE NIGHT
CREAM
ORIFLAME COSMETICS
Glass are scientifically
regarded as safe for
packaging food, drinks
and medical related
products because it
doesn’t leach chemicals

37. The use of glass
started around
1500.B.C .
Glass can be moulded
in to varieties of
shape with different
colour.
Glass provide
visibility,
transparency and as
ability to withstand
pressure Love Potion
ORIFLAME COSMETICS
GLASS PACKAGING

38. The marketing world is full of
examples of brands that have used
labelling and packaging
to carve a unique position in the
market place.

39. BRAND OWNER’S VIEW
In The marketing world its doesn't matter whether you are a lion or gazelle
Just keep on running
“ no matter your labelling and packaging
technique create your own visual style, let it be
unique to your self and yet identifiable for
others”.. noel adepoju
THANK YOU