Microsoft Ignite 2018 – Digital Transformation is a very intense form of transformation of the business's activities, processes, competencies. Keeping the present and future shifts in mind, organisations should accept it in the way it leverages the opportunities of the digital transformation.

1. www.interpole.net
KEY TAKEAWAYS FROM SATYA
NADELLA’S KEYNOTE AT
MICROSOFT IGNITE 2018,
ORLANDO

2. Microsoft Ignite 2018 – Digital Transformation is a very intense form of
transformation of the business's activities, processes, competencies.
Keeping the present and future shifts in mind, organisations should
accept it in the way it leverages the opportunities of the digital
transformation.
KEY TAKEAWAYS FROM SATYA NADELLA - MICROSOFT IGNITE 2018, ORLANDO
www.interpole.net

3. Tech Intensity = (Tech adoption)^ Tech Capability
All of us in digital business have to do both:
Adopt technology Build technology
KEY TAKEAWAYS FROM SATYA NADELLA - MICROSOFT IGNITE 2018, ORLANDO
www.interpole.net
Microsoft mission – Empower every person and every organisation on
the planet to achieve more.

4. A few ways in which customers have been using
technology for digital transformation:
KEY TAKEAWAYS FROM SATYA NADELLA - MICROSOFT IGNITE 2018, ORLANDO
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5. KEY TAKEAWAYS FROM SATYA NADELLA - MICROSOFT IGNITE 2018, ORLANDO
Royal Dutch Shell
Uses Azure, Azure IoT, Azure AI & Bonsai
They strategically using AI across their entire operation. Drilling for oil is a high precision, high
stakes operation. Royal Dutch Shell has already built AI capability of their own. They are using
various data sources to guide the drill and adopted the latest technology. They partnered with
Bonsai and C3-IOT to take machine teaching and reinforcement learning and scale the drilling
operations throughout.
They have connected all the equipment, and streamed the data, to convert that into preventive
maintenance/predictive power. Safety is critical.
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6. KEY TAKEAWAYS FROM SATYA NADELLA - MICROSOFT IGNITE 2018, ORLANDO
Commodity cameras deployed everywhere and being able to have computer vision algorithms
running on Azure, deployed at the edge to observe what is happening. In case of any dangerous
activity, immediately alert to the local operator.
CBRE in real estate business. Servicing in a market with changing demographics, and open office
environment.
CBRE 360 is a software product built on Azure Digital Twin Service.
Taking commodity input, and building a value-add. It takes people, space, things & creates a
simulation of the interaction between people and things.
Reasoning – gives the tenants, facility manager all the control they need to manage the
temperature, control the flows and help people schedule meetings. The software goes way beyond
facility management.
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7. KEY TAKEAWAYS FROM SATYA NADELLA - MICROSOFT IGNITE 2018, ORLANDO
BMW
Uses Azure, Azure AI, Cortana
The prime concern for BMW was on how can they ensure they remain in control of brand experience
throughout. Brand association inside a BMW car has to remain that of BMW. They are building an
intelligent agent which is going to be branded BMW and they are using all of Azure AI, from the bot
framework to the cognitive services, a voice for the dialogue management, but the agent itself is
BMW’s own agent. That is the strategy at work. They are going to allow access to Skype, Cortana,
Alexa, etc. but all under the terms of their brand experience. That’s how every consumer brand
needs to be thinking going forward. if they need to remain relevant.
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8. KEY TAKEAWAYS FROM SATYA NADELLA - MICROSOFT IGNITE 2018, ORLANDO
H&M Group
Uses Azure AI, Dynamics 365
Based out of Sweden, and is the 2nd largest fashion retailer.
H&M has been transforming operations online and offline. In the New York flagship store, they have
a mirror which is AI driven, using speech and vision to help consumers passing through the store get
familiar with all fashion.
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9. KEY TAKEAWAYS FROM SATYA NADELLA - MICROSOFT IGNITE 2018, ORLANDO
The most important consideration in terms of digital transformation outcome:
How can you continually improve engagement with customers?
Data that is available in every company around customer is super rich. There is behavioural data
that comes from web and mobile, there is IoT data. Many customers are building products and
services that are collecting data, transactional information in ERP and CRM systems, So there is
clearly a big data opportunity. Except there is this “small data” challenge. All of this data is trapped in
silos, many of them in internal systems, but also in external ones such as in social, advertising and
marketplaces, where the data is opaque. The real challenge is to bring all this data together so that
companies are in control.
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10. KEY TAKEAWAYS FROM SATYA NADELLA - MICROSOFT IGNITE 2018, ORLANDO
Bill McDermott
CEO, SAP
We are in a customer-driven growth revolution. every customer is going through a digital
transformation because their consumer is social, mobile, they are operating in all channels, and are
on the fly. We have to be geo-spatially in tune with them, We have to connect the end-to-end
customer experience from the demand chain, all the way through to the supply chain in real time.
CEOs in the boardrooms need a single view of the consumer, without which they are unlikely to win
in this economy. So businesses need to have their data and have open access to it.
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11. KEY TAKEAWAYS FROM SATYA NADELLA - MICROSOFT IGNITE 2018, ORLANDO
Shantanu Narayen
CEO, Adobe
Every single enterprise has to meet the mandate of its customers, which requires all interactions to
be digital, personalized and relevant.
The enterprise needs unlocking all data previously held in silos.
Bringing the ability for people to take all this data, all the content, and AI and deliver compelling,
personalized, relevant experience across all channels is when they are meeting the customer needs.
Open Data Initiative Principles
Customer ownership and control
AI-driven business outcomes
Open and extensible
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12. You can contact us at
ninad@interpole.net
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InterPole is a Consulting Partner of Amazon AWS and Microsoft Azure. Established in 1996,
InterPole has worked with over 6200 mid-sized businesses and startups.