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Feedback on Frank’s LinkedIn 
“As 
a 
15-­‐year 
sales 
professional, 
including 
in 
such 
roles 
as 
Sales 
Manager, 
Director, 
and 
President, 
I’ve 
poured 
a 
hefty 
amount 
of 
money 
into 
a 
plethora 
of 
different 
tools, 
seminars, 
webinars 
and 
books, 
in 
an 
attempt 
to 
find 
new 
“I 
can 
honestly 
say 
that 
I 
feel 
like 
I 
got 
one 
over 
on 
Frank 
Rumbauskas, 
considering 
the 
wealth 
of 
knowledge 
I 
gained 
in 
Frank’s 
LinkedIn 
workshop. 
The 
profile 
optimization 
tips 
alone 
led 
to 
a 
six-­‐fold 
increase 
in 
page 
views 
within 
just 
two 
days, 
and 
I’ve 
book 
seven 
meetings 
more 
than 
my 
weekly 
average, 
after 
just 
“If 
you 
want 
an 
actionable 
networking 
plan 
that 
gets 
results, 
do 
yourself 
a 
favor 
and 
get 
Frank’s 
LinkedIn 
workshop. 
You’ll 
be 
on 
your 
way 
to 
becoming 
the 
most 
implementing 
the 
simple, 
clear, 
and 
dummy-­‐proof 
LinkedIn 
strategies 
that 
he 
Page 
1 
Training Workshops: 
methods 
and 
practices 
that 
would 
grow 
sales 
networks. 
five 
days 
of 
implementing 
Frank’s 
“connector” 
strategy. 
highly 
sought-­‐after 
person 
in 
your 
field 
in 
a 
short 
amount 
of 
time 
by 
teaches.” 
Derek 
Stephens, 
President 
Agile 
Workforce 
Solutions 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
A 
maximum 
of 
1,000 
copies 
of 
the 
LinkedIn 
Selling 
System 
will 
be 
sold! 
Get 
on 
the 
early 
notification 
list 
to 
be 
advised 
of 
the 
product 
launch 
date 
so 
that 
you 
can 
get 
your 
copy 
before 
it 
goes 
out 
to 
Frank’s 
full 
subscriber 
list 
of 
Page 
2 
LinkedIn 
Selling 
System: 
Limited 
Availability! 
over 
250,000 
people 
here: 
http://www.nevercoldcall.com/socialmedia 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
Introduction 
4 
What 
is 
LinkedIn? 
5 
Why 
LinkedIn? 
6 
What’s 
a 
LinkedIn 
Company 
Page? 
8 
The 
hottest 
7 
LinkedIn 
Power 
Tools 
15 
Tool 
#1: 
Personal 
Profile 
17 
Tool 
#2: 
Connection 
17 
Tool 
#3: 
Posts 
18 
Tool 
#4: 
Messages 
20 
Tool 
#5: 
Groups 
23 
Tool 
#6: 
Company 
Page 
24 
Tool 
#7: 
LinkedIn 
Mobile 
26 
Conclusion 
27 
Page 
3 
Table of Contents 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
The 
last 
thing 
I 
want 
to 
do 
is 
to 
waste 
your 
time 
– 
I’ll 
leave 
that 
job 
to 
the 
cold 
callers 
-­‐ 
so 
in 
this 
special 
report 
I 
will 
be 
short 
and 
sweet 
on 
the 
really 
important 
facts 
about 
LinkedIn. 
My 
goal 
is 
for 
you 
to 
know 
exactly 
what 
LinkedIn 
is 
and 
what 
to 
expect 
from 
it. 
I 
will 
outline 
up 
to 
16 
shocking 
facts 
about 
LinkedIn 
and 
how 
those 
facts 
apply 
in 
behalf 
of 
your 
business 
more 
than 
any 
with 
any 
other 
social 
network. 
You 
will 
be 
able 
to 
learn 
exactly 
what 
a 
LinkedIn 
Page 
is 
and 
why 
it 
is 
the 
greatest 
way 
to 
get 
the 
most 
out 
of 
LinkedIn. 
You 
will 
be 
able 
to 
learn 
only 
7, 
but 
highly 
effective 
LinkedIn 
Marketing 
tricks 
that 
will 
expand 
your 
business 
online 
like 
never 
before 
using 
the 
high 
technology 
LinkedIn 
has 
created 
especially 
for 
it. 
LinkedIn 
is 
considered 
to 
be 
a 
social 
layer 
that 
will 
benefit 
your 
business. 
Social 
media 
sites 
are 
lately 
focusing 
their 
technology 
onto 
Businesses 
and 
LinkedIn 
takes 
it 
that 
seriously. 
So, 
take 
the 
most 
advantage 
of 
it 
by 
reading 
and 
learning 
about 
it 
in 
this 
guide. 
To 
Your 
Success, 
Page 
4 
Introduction: 
Frank 
Rumbauskas 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
networking 
website 
for 
people 
in 
professional 
occupations. 
Founded 
in 
December 
2002 
and 
launched 
on 
May 
5, 
2003, 
LinkedIn 
reports 
more 
than 
250 
million 
acquired 
users 
in 
more 
than 
200 
countries 
and 
territories. 
(Taken 
from 
LinkedIn) 
LinkedIn’s 
mission 
is 
simple: 
connect 
the 
world's 
professionals 
to 
make 
them 
more 
productive 
and 
successful. 
LinkedIn 
is 
publicly 
held 
and 
has 
a 
diversified 
business 
model 
with 
revenues 
coming 
from 
member 
subscriptions, 
advertising 
sales, 
and 
talent 
solutions. 
Page 
5 
What is LinkedIn? 
LinkedIn 
is 
the 
world's 
largest 
professional 
network. 
It 
consists 
of 
a 
social 
We 
are 
talking 
about 
a 
double 
powerful 
approach 
here. 
You 
can 
find 
really 
talented 
people 
to 
work 
for 
you, 
or 
you 
can 
offer 
your 
services 
to 
serious 
businesses. 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
Let 
me 
show 
you 
some 
crazy 
Eye 
Opening 
Facts 
about 
LinkedIn 
that 
will 
help 
you 
to 
understand 
why 
this 
amazing 
social 
platform 
is 
something 
that 
can 
add 
unlimited 
value 
to 
your 
sales 
and 
your 
income: 
Eye 
Opening 
LinkedIn 
facts: 
The 
company 
is 
publicly 
held 
and 
has 
a 
diversified 
business 
model 
with 
revenues 
coming 
from 
talent 
solutions, 
marketing 
solutions 
and 
premium 
subscription 
products. 
Professionals 
are 
signing 
up 
to 
join 
LinkedIn 
at 
a 
rate 
of 
more 
than 
two 
new 
members 
per 
second! 
There 
are 
over 
30 
million 
students 
and 
recent 
college 
graduates 
on 
LinkedIn. 
They 
are 
LinkedIn's 
fastest-­‐growing 
demographic. 
LinkedIn 
members 
did 
over 
5.7 
billion 
professionally-­‐oriented 
searches 
on 
the 
platform 
in 
2012. 
Page 
6 
Why LinkedIn? 
259 
million 
members; 
and 
almost 
100 
million 
login 
every 
single 
day. 
LinkedIn 
operates 
the 
world’s 
largest 
professional 
network 
on 
the 
Internet 
66% 
of 
LinkedIn 
members 
are 
located 
outside 
of 
the 
United 
States. 
LinkedIn 
counts 
executives 
from 
all 
2014 
Fortune 
500 
companies 
as 
members; 
its 
corporate 
talent 
solutions 
are 
used 
by 
91 
of 
the 
Fortune 
100 
companies 
More 
than 
3 
million 
companies 
have 
LinkedIn 
Company 
Pages. 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
LinkedIn 
members 
are 
sharing 
insights 
and 
knowledge 
in 
more 
than 
2.1 
million 
LinkedIn 
Groups. 
LinkedIn 
averaged 
184 
million 
unique 
visitors 
in 
the 
third 
quarter 
of 
2013. 
39% 
of 
LinkedIn 
users 
have 
paid 
premium 
accounts 
79% 
of 
LinkedIn 
users 
are 
over 
the 
age 
of 
34 
27% 
of 
LinkedIn 
traffic 
comes 
from 
mobiles. 
When 
you 
see 
data 
like 
this, 
you’ve 
gotta 
know 
that 
there 
is 
a 
lot 
of 
money 
to 
be 
made 
here. 
Many 
people 
might 
be 
talking 
about 
it, 
but 
very 
few 
can 
really 
teach 
you 
how 
to 
productively 
position 
your 
business 
there 
and 
make 
money 
with 
it 
at 
the 
same 
time. 
By 
the 
end 
of 
the 
7 
steps 
outlined 
in 
our 
training 
guide, 
you 
will 
know 
everything 
you 
need 
to 
know 
in 
order 
to 
be 
able 
to 
scale 
online 
far 
more 
effectively 
by 
using 
LinkedIn, 
and 
exploding 
your 
sales 
numbers 
as 
a 
result. 
Page 
7 
There 
are 
more 
than 
1.5 
million 
unique 
publishers 
actively 
using 
the 
LinkedIn 
Share 
button 
on 
their 
sites 
to 
send 
content 
into 
the 
LinkedIn 
platform. 
1.2 
Million 
products/service 
are 
showcased 
on 
LinkedIn 
Company 
Pages 
The 
average 
time 
a 
LinkedIn 
user 
spends 
on 
the 
site 
on 
a 
monthly 
basis 
is 
17 
minutes 
10 
Million 
endorsements 
are 
given 
every 
single 
day 
on 
LinkedIn 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
A 
LinkedIn 
company 
page 
is 
the 
new 
online 
home 
for 
your 
business 
on 
LinkedIn. 
The 
Never 
Cold 
Call 
Again 
System 
stresses 
the 
importance 
of 
having 
your 
own 
website 
and 
blog 
separate 
from 
your 
company; 
now, 
you 
must 
have 
your 
own 
“Salesperson 
Company 
Page” 
on 
LinkedIn! 
It 
provides 
you 
with 
a 
public 
identity 
on 
LinkedIn, 
and 
it’s 
where 
you 
connect 
with 
customers, 
develop 
your 
brand, 
and 
engage 
your 
following, 
as 
well 
as 
connect 
and 
interact 
with 
professionals 
and 
other 
companies 
that 
are 
willing 
to 
succeed 
online. 
In 
some 
ways, 
LinkedIn 
is 
very 
similar 
to 
Google 
Plus 
and 
Facebook. 
A 
personal 
LinkedIn 
“account” 
is 
something 
completely 
different 
from 
a 
LinkedIn 
“Company 
Page.” 
Page 
8 
What’s a LinkedIn Company 
Page? 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
A 
LinkedIn 
Company 
Page 
is 
a 
website 
you 
create 
and 
connect 
to 
the 
LinkedIn 
platform. 
A 
personal 
LinkedIn 
account 
is 
simply 
one 
used 
for 
personal 
use, 
known 
as 
the 
LinkedIn 
profile. 
A 
LinkedIn 
Company 
Page 
is 
a 
special 
website 
you 
can 
create 
for 
sales 
purposes 
that 
is 
separate 
from 
your 
LinkedIn 
profile. 
In 
order 
to 
create 
a 
LinkedIn 
Company 
Page, 
it 
is 
necessary 
to 
have 
a 
LinkedIn 
Profile 
account, 
as 
well 
as 
meet 
some 
really 
important 
guidelines 
that 
you 
will 
see 
in 
the 
next 
chapter. 
You 
can 
create 
your 
LinkedIn 
Company 
Pages 
inside 
of 
your 
personal 
LinkedIn 
account. 
There 
is 
no 
connection 
whatsoever 
between 
your 
LinkedIn 
profile 
and 
your 
LinkedIn 
Company 
Pages 
except 
for 
administrative 
purposes. 
This 
means 
the 
direct 
owner 
will 
remain 
anonymous 
to 
those 
interacting 
with 
his/her 
LinkedIn 
Company 
Pages. 
You 
can 
also 
add 
additional 
managers 
to 
your 
Company 
Pages 
too. 
And 
yes, 
it 
is 
possible 
to 
create 
multiple 
LinkedIn 
Company 
Pages. 
A 
LinkedIn 
Company 
Page 
is 
the 
greatest 
way 
you 
can 
get 
the 
most 
out 
of 
LinkedIn 
and 
help 
your 
business 
become 
part 
of 
the 
conversation. 
Text, 
photos, 
links, 
videos, 
groups 
are 
just 
a 
few 
of 
the 
brilliant 
ways 
to 
show 
people 
what 
your 
business 
is 
all 
about 
and 
what 
a 
great 
service 
it 
may 
provide 
to 
them. 
Page 
9 
You 
can 
name 
the 
URL 
of 
your 
LinkedIn 
Company 
Page 
however 
you 
want. 
This 
gives 
your 
page 
an 
incredible 
buzz 
and 
makes 
it 
more 
detectable 
for 
search 
engines 
across 
the 
Internet. 
It 
looks 
like 
this: 
(Amazon.com’s 
page 
as 
an 
example): 
http://www.linkedin.com/company/amazon 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
Page 
10 
Now, 
let’s 
take 
an 
in-­‐depth 
look 
at 
the 
official 
LinkedIn 
Company 
Page 
of 
Amazon.com. 
It 
can 
be 
found 
at: 
http://www.LinkedIn.com/company/amazon 
1. Cover 
Image 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
4. 
Button 
where 
you 
may 
follow 
the 
Company 
Page 
Page 
11 
2. 
Standard 
Logo 
3. 
This 
is 
the 
total 
number 
of 
Company 
Page’s 
Followers 
5. Company 
Page’s 
Pages 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
Page 
12 
6. 
Home 
Section 
7. 
Sample 
Post 
Link 
to 
“Like” 
the 
Post 
Link 
to 
“Comment” 
on 
the 
Post 
Link 
to 
“Share” 
the 
Post 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
Page 
13 
8. 
Careers 
Section 
9. 
Products 
Section 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
10. 
Insights 
Section 
That’s 
the 
broad 
overview 
of 
a 
LinkedIn 
Company 
Page. 
Now 
it’s 
time 
to 
create 
yours. 
Remember 
that 
in 
order 
to 
create 
a 
LinkedIn 
Company 
Page 
you 
will 
need 
to 
have 
access 
to 
a 
personal 
LinkedIn 
account, 
as 
well 
as 
meet 
some 
important 
requirements. 
The 
following 
chapters 
will 
provide 
what 
you 
really 
need 
in 
order 
to 
complete 
the 
step-­‐by-­‐step 
process 
to 
establish 
your 
Business 
over 
LinkedIn 
the 
easiest 
way 
possible, 
and 
in 
the 
shortest 
time 
ever. 
Here 
you 
will 
find 
the 
most 
necessary 
components 
of 
a 
highly 
successful 
LinkedIn 
Marketing 
Campaign. 
Page 
14 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
The hottest 7 LinkedIn Power 
tools you must dominate 
The 
very 
first 
thing 
someone 
will 
see 
when 
trying 
to 
learn 
about 
you 
will 
be 
the 
profile 
page. 
That 
means 
that 
it’s 
vital 
that 
your 
profile 
be 
as 
complete 
and 
up-­‐ 
to-­‐date 
as 
possible 
with 
all 
of 
your 
personal 
and 
professional 
relevant 
information. 
Many 
people 
think 
that 
all 
they 
have 
to 
do 
is 
put 
together 
their 
profile 
page 
once 
and 
never 
touch 
it 
again, 
but 
that 
is 
far 
from 
the 
truth. 
An 
updated 
profile 
page 
gives 
you 
more 
credibility 
and 
it’s 
vital 
to 
keep 
your 
sales 
plan 
intact. 
Page 
15 
1. Personal 
Profile 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
Aside 
from 
not 
keeping 
up 
with 
any 
changes 
in 
their 
profiles, 
some 
people 
never 
even 
complete 
their 
professional 
details, 
so 
please 
avoid 
that, 
as 
this 
is 
a 
drastic 
mistake 
when 
it 
comes 
to 
trying 
to 
shape 
your 
name 
and 
get 
more 
leads, 
referrals, 
and 
sales 
coming 
your 
way. 
When 
sharing 
something 
about 
yourself, 
be 
sure 
to 
tell 
people 
what 
you 
can 
do 
for 
them 
-­‐ 
don’t 
just 
throw 
out 
business 
jargon 
or 
catchy 
words 
and 
phrases. 
List 
your 
professional 
core 
strengths 
and 
competencies, 
and 
present 
yourself 
in 
such 
a 
way 
that 
speaks 
directly 
to 
your 
potential 
clients 
and 
business 
contacts. 
Ensure 
that 
all 
of 
the 
content 
for 
your 
profile 
is 
professional 
and 
in 
some 
way 
brands 
your 
name 
in 
a 
unique 
way 
that 
will 
catch 
the 
eye 
of 
potential 
contacts 
or 
customers. 
Always 
include 
a 
link 
to 
your 
business 
website, 
blog 
or 
other 
social 
media 
pages 
as 
well, 
as 
this 
helps 
your 
contacts 
learn 
more 
about 
you 
and 
your 
services. 
Your 
profile 
also 
needs 
to 
have 
a 
professional 
photo 
of 
yourself 
so 
your 
contacts 
can 
put 
a 
face 
to 
your 
name. 
Be 
sure 
it’s 
a 
clear 
photo 
with 
good 
resolution 
that 
makes 
you 
look 
personable, 
but 
business-­‐like. 
If 
you 
don’t 
have 
a 
professional 
headshot, 
now 
would 
be 
a 
good 
time 
to 
invest 
in 
one! 
The 
bottom 
line 
is 
that 
your 
profile 
is 
an 
extension 
of 
who 
and 
how 
you 
can 
benefit 
prospects, 
and 
you 
need 
to 
make 
the 
most 
of 
this 
opportunity 
to 
show 
that 
to 
the 
world. 
Page 
16 
A 
few 
really 
important 
pieces 
of 
advice 
on 
this 
would 
be: 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
One 
of 
the 
other 
powerful 
tools 
to 
help 
grow 
your 
business 
on 
LinkedIn 
are 
the 
connections 
you 
make. 
These 
are 
the 
people 
who 
will 
eventually 
turn 
into 
leads, 
customers, 
referral 
and 
networking 
partners, 
and 
even 
new 
friends. 
It’s 
a 
good 
strategy 
to 
ensure 
that 
you 
make 
important 
connections 
you’ll 
need 
to 
get 
noticed 
by 
other 
important 
people, 
and 
to 
be 
active 
in 
your 
industry. 
It 
also 
helps 
others 
to 
put 
a 
person’s 
face 
with 
your 
business 
and 
makes 
it 
more 
human, 
thus 
easier 
to 
deal 
with. 
Getting 
connections 
is 
done 
by 
checking 
out 
the 
profiles 
of 
people 
or 
other 
businesses 
and 
asking 
to 
add 
them 
to 
your 
network. 
Then, 
they 
can 
choose 
whether 
or 
not 
to 
make 
that 
connection 
with 
you. 
Page 
17 
2. 
Connections 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
It’s 
crucial, 
even 
when 
sending 
out 
mass 
connection 
requests, 
to 
write 
something 
semi-­‐personal 
– 
anything 
but 
the 
default 
invitation 
text! 
As 
I’ve 
stressed 
over 
and 
over 
again 
in 
my 
webinars, 
default 
invitations 
are 
seen 
as 
spam 
and 
will 
make 
you 
look 
no 
better 
than 
a 
cold 
caller. 
You 
can 
begin 
by 
connecting 
with 
colleagues, 
old 
friends, 
previous 
managers, 
businesses 
you 
have 
worked 
with 
before, 
etc. 
Then, 
reach 
out 
to 
others 
like 
potential 
customers 
or 
similar 
businesses. 
LinkedIn 
actually 
has 
an 
option 
to 
search 
for 
possible 
people 
you 
know 
that 
can 
help 
you 
in 
these 
choices. 
All 
salespeople 
want 
to 
be 
noticed 
so 
that 
they 
can 
become 
more 
well-­‐known 
in 
their 
niche, 
get 
more 
leads 
both 
on 
and 
offline, 
and 
be 
seen 
as 
an 
expert 
in 
their 
area. 
One 
way 
to 
make 
that 
happen 
is 
by 
properly 
using 
the 
content 
that 
you 
post 
onto 
your 
LinkedIn 
pages. 
Personal 
Profile 
Posting 
Box 
Company 
Page 
Posting 
Box 
Group 
Posting 
Box 
Page 
18 
3. 
Posts 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
It’s 
vital 
that 
any 
content 
(i.e. 
text, 
photos, 
graphics, 
videos, 
etc.) 
are 
relevant, 
up-­‐to-­‐date 
and 
provide 
useful 
information 
for 
your 
niche. 
People 
are 
starving 
for 
data 
and 
if 
your 
pages 
provide 
it, 
people 
will 
learn 
that 
your 
company 
is 
the 
“go 
to” 
name 
for 
your 
business 
niche 
that 
always 
comes 
through 
with 
the 
info 
they 
want 
and 
need. 
Posts 
to 
LinkedIn 
should 
also 
be 
short 
and 
to 
the 
point 
and 
be 
able 
to 
grab 
the 
attention 
of 
your 
followers 
and 
make 
them 
want 
to 
learn 
more 
by 
going 
to 
your 
business 
website 
or 
blogs. 
You 
can 
share 
posts 
you 
made 
on 
other 
social 
media 
sites 
or 
give 
links 
to 
articles 
on 
your 
website 
or 
blogs. 
Done 
correctly, 
your 
LinkedIn 
posts 
can 
drive 
traffic 
straight 
to 
your 
other 
sites 
like 
your 
website, 
blog, 
etc. 
Your 
job 
is 
to 
lead 
these 
potential 
clients 
to 
the 
heart 
of 
where 
you 
do 
business 
and 
if 
you 
continuously 
give 
them 
what 
they 
need, 
then 
that 
task 
will 
be 
easy 
to 
accomplish. 
Be 
sure 
to 
update 
your 
posts 
frequently, 
as 
well 
as 
get 
involved 
in 
the 
discussions 
going 
on 
in 
your 
LinkedIn 
groups. 
Be 
a 
valuable 
asset 
and 
people 
will 
start 
remembering 
your 
brand 
more 
and 
more. 
Be 
sure 
to 
comment 
on 
other 
posts 
as 
well 
as 
creating 
your 
own, 
as 
this 
helps 
to 
build 
relationships 
that 
can 
reach 
farther 
than 
just 
the 
pages 
of 
your 
LinkedIn 
account. 
The 
main 
point 
is 
that 
content 
is 
a 
valuable 
asset 
on 
any 
online 
site 
and 
LinkedIn 
is 
no 
exception. 
Page 
19 
Some 
very 
important 
pieces 
of 
advice 
to 
consider 
are: 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
Another 
powerful 
tool 
available 
in 
LinkedIn 
is 
the 
ability 
to 
send 
messages 
to 
other 
LinkedIn 
members, 
which 
is 
extremely 
powerful. 
groups. 
This 
is 
why 
group 
involvement 
is 
so 
important! 
However, 
if 
you 
want 
to 
send 
one 
to 
someone 
who 
is 
not 
in 
your 
groups, 
this 
is 
not 
possible 
unless 
you 
have 
a 
premium 
account. 
Using 
LinkedIn 
messages 
correctly 
can 
be 
a 
very 
beneficial 
tool 
in 
helping 
you 
to 
grow 
your 
visibility 
and 
brand 
through 
the 
ability 
to 
reach 
out 
to 
other 
members 
and 
promote 
yourself, 
nurture 
your 
existing 
relationships, 
and 
connect 
on 
a 
more 
personal 
level. 
Page 
20 
4. 
Messages 
LinkedIn 
messages 
can 
be 
sent 
to 
anyone 
in 
your 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
It’s 
easy 
to 
compose 
a 
message 
using 
LinkedIn 
mail. 
LinkedIn 
will 
let 
you 
send 
messages 
to 
as 
many 
as 
50 
of 
your 
connections 
at 
once. 
When 
you 
click 
inside 
the 
“To” 
box, 
you 
will 
see 
a 
dropdown 
list 
of 
all 
your 
connections 
and 
can 
choose 
the 
ones 
to 
send 
the 
message 
to. 
In 
the 
“From” 
section 
your 
email, 
the 
contact 
info 
will 
appear. 
Then, 
you 
can 
write 
in 
the 
“Subject” 
of 
the 
message 
and 
fill 
in 
the 
body 
of 
your 
message. 
It’s 
vital 
to 
ensure 
that 
all 
of 
your 
messages 
are 
worth 
sending 
and 
thus 
contain 
relevant 
and 
useful 
content, 
just 
like 
you 
do 
in 
your 
postings. 
To 
get 
the 
best 
results 
of 
your 
message 
and 
to 
help 
your 
business 
prosper, 
it 
needs 
to 
do 
things 
like 
announce 
a 
new 
product, 
talk 
about 
improvements 
or 
updates 
in 
your 
work, 
or 
to 
give 
links 
to 
new 
websites 
or 
to 
articles 
with 
innovative 
information 
on 
things 
regarding 
your 
industry. 
Page 
21 
Composing 
your 
message 
Make 
sure 
messages 
have 
value 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
If 
you 
want 
to 
send 
a 
message 
to 
someone 
outside 
of 
your 
groups, 
you 
have 
to 
send 
a 
private 
message 
called 
InMail. 
This 
is 
a 
paid 
feature 
available 
in 
a 
premium 
account. 
If 
you 
have 
someone’s 
email 
address, 
you 
can 
send 
them 
an 
invitation 
to 
connect. 
If 
they 
accept 
it, 
then 
you 
will 
be 
able 
to 
send 
them 
a 
regular 
message 
on 
LinkedIn. 
The 
bottom 
line 
is 
that 
by 
using 
the 
various 
types 
of 
messaging 
tools 
available 
in 
LinkedIn, 
you 
will 
be 
able 
to 
reach 
out 
to 
your 
connections, 
as 
well 
as 
form 
new 
connections 
that 
can 
help 
your 
business 
to 
grow. 
Page 
22 
Sending 
messages 
to 
non-­‐contacts 
Here 
is 
what 
an 
invitation 
screen 
looks 
like: 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
LinkedIn 
groups 
are 
an 
amazing 
marketing 
tool 
very 
similar 
to 
the 
Company 
Page. 
You 
will 
be 
able 
to 
create 
a 
highly 
interactive 
platform 
where 
you 
may 
communicate 
with 
the 
connections 
that 
have 
decided 
to 
join 
your 
group. 
A 
LinkedIn 
group 
will 
be 
the 
perfect 
alternative 
just 
in 
case 
you 
don’t 
want 
to 
use 
a 
Company 
Page 
on 
LinkedIn. 
One 
of 
the 
greatest 
things 
about 
a 
LinkedIn 
group 
is 
that 
you 
are 
able 
to 
get 
members 
a 
lot 
faster 
than 
getting 
followers 
to 
your 
Company 
Page, 
because 
you 
can 
easily 
invite 
your 
connections 
to 
your 
group. 
Page 
23 
5. 
Groups 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
Differently 
than 
a 
Company 
Page, 
a 
LinkedIn 
Group 
is 
directly 
attached 
to 
your 
Personal 
Profile. 
And 
another 
cool 
thing 
about 
this 
is 
that 
you 
will 
get 
a 
slightly 
customized 
URL 
for 
your 
group 
as 
well: 
LinkedIn 
groups 
can 
help 
you 
to 
connect 
with 
others 
in 
your 
field 
so 
that 
your 
professional 
network 
expands. 
Sharing 
your 
status 
updates 
with 
your 
groups 
(as 
I 
do 
regularly) 
can 
also 
help 
to 
get 
traffic 
to 
your 
business 
websites 
and 
blogs 
if 
you 
share 
them 
with 
relevant 
groups 
that 
are 
interested 
in 
what 
your 
business 
is 
doing. 
Just 
don’t 
spam 
groups 
– 
that 
will 
get 
you 
banned! 
It 
also 
helps 
if 
your 
company 
creates 
its 
own 
LinkedIn 
group. 
(Hint: 
Forward 
this 
PDF 
to 
your 
boss!) 
This 
helps 
reach 
your 
targeted 
audience 
since 
you 
can, 
for 
instance, 
send 
out 
weekly 
announcements 
to 
their 
inboxes. 
You 
can 
also 
act 
as 
the 
moderator 
of 
group 
discussions 
on 
topics 
that 
concern 
your 
business, 
start 
interesting 
discussions 
of 
your 
own, 
etc. 
Both 
joining 
and 
creating 
a 
group 
will 
help 
your 
business 
and 
yourself 
to 
be 
noticed, 
thus 
potentially 
gaining 
you 
both 
more 
credibility 
in 
your 
field 
and 
pushing 
more 
traffic 
to 
your 
company 
websites 
which 
can 
turn 
into 
more 
clients 
and 
more 
profits. 
6. 
Company 
Pages 
There 
are 
many 
ways 
that 
having 
a 
Company 
Page 
on 
LinkedIn 
will 
benefit 
your 
company, 
especially 
since 
it 
is 
now 
the 
largest 
professional 
social 
network 
site 
with 
more 
than 
259 
million 
users. 
Company 
pages 
provide 
dedicated 
areas 
in 
which 
companies 
can 
promote 
their 
new 
products 
and 
services, 
post 
up-­‐to-­‐date 
and 
relevant 
content 
of 
interest 
to 
Page 
24 
http://www.LinkedIn.com/groups/your-­‐group-­‐name-­‐asignedcode 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
their 
target 
groups, 
and 
let 
others 
see 
what 
your 
company 
can 
do 
for 
them. 
They 
also 
give 
companies 
an 
avenue 
to 
promote 
their 
brand 
as 
a 
kind 
of 
advertising 
venue. 
A 
Company 
Page 
also 
provides 
you 
with 
opportunities 
to 
generate 
new 
leads 
that 
could 
help 
guide 
your 
business 
to 
higher 
profits 
and 
a 
bigger 
success. 
They 
are 
also 
a 
powerful 
tool 
for 
getting 
people 
interested 
in 
your 
company 
and 
helping 
to 
raise 
the 
ranking 
of 
your 
website 
by 
enticing 
more 
potential 
clients 
to 
go 
from 
your 
LinkedIn 
pages 
to 
your 
company 
website. 
Page 
25 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
If 
you 
don’t 
have 
a 
Company 
Page, 
you 
won’t 
even 
get 
a 
chance 
to 
rank 
within 
LinkedIn 
because 
its 
internal 
search 
engine 
won’t 
rank 
companies 
without 
a 
Company 
Page, 
so 
it’s 
vital 
to 
get 
one 
as 
soon 
as 
possible. 
Otherwise 
you 
will 
be 
missing 
chances 
to 
get 
the 
leads 
you 
need 
to 
be 
successful 
in 
your 
niche 
and 
will 
lose 
the 
chance 
to 
network 
with 
others 
in 
your 
field. 
Be 
sure 
to 
use 
the 
parts 
of 
a 
Company 
Page, 
such 
as 
the 
banner 
image, 
to 
your 
advantage. 
You 
can 
even 
embed 
a 
link 
into 
the 
banner 
on 
your 
page 
that 
will 
take 
people 
straight 
to 
your 
website 
or 
to 
an 
upcoming 
special 
event 
or 
anything 
else 
you 
deem 
important 
for 
visitors 
to 
know 
about. 
It 
is 
also 
vital 
to 
share 
important 
content 
on 
your 
company 
such 
as 
videos, 
photos, 
links 
and 
announcements. 
This 
keeps 
everyone 
interested 
in 
your 
business 
updated 
and 
helps 
to 
make 
you 
one 
of 
the 
“go 
to” 
companies 
in 
your 
niche. 
7. 
LinkedIn 
Mobile 
These 
days 
just 
about 
everyone, 
especially 
business 
professionals, 
have 
smartphones. 
They 
use 
these 
to 
access 
everything 
from 
email 
to 
job 
boards, 
so 
knowing 
how 
to 
use 
LinkedIn 
mobile 
to 
promote 
your 
business 
is 
a 
vital 
tool. 
LinkedIn 
Mobile 
is 
a 
fast 
growing 
part 
of 
LinkedIn 
that 
has 
grown 
more 
than 
400 
percent 
since 
it 
began. 
It 
makes 
it 
possible 
to 
access 
LinkedIn 
over 
several 
mobile 
platforms. 
It 
can 
be 
quickly 
updated 
and 
gives 
LinkedIn 
members 
up-­‐to-­‐ 
date 
data 
from 
their 
networks, 
company 
pages, 
etc. 
right 
in 
their 
updated 
streams. 
Groups 
can 
also 
be 
reached 
via 
the 
LinkedIn 
mobile 
apps 
for 
both 
iPhone 
and 
Android 
users. 
The 
information 
and 
access 
page 
looks 
like 
this: 
Page 
26 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
Conclusion: 
LinkedIn 
is 
extremely 
easy 
to 
manage. 
It 
happens 
the 
same 
way 
as 
with 
every 
single 
thing 
in 
life: 
things 
are 
not 
difficult. 
You 
just 
need 
to 
know 
where 
everything 
is 
and 
how 
you 
can 
properly 
use 
it 
– 
and 
that 
does 
it. 
It 
is 
the 
same 
with 
LinkedIn. 
Now 
that 
you 
know 
everything 
that 
you 
really 
need 
to 
position 
your 
business 
over 
LinkedIn 
in 
the 
shortest 
time 
possible, 
you 
just 
need 
to 
apply 
it 
and 
do 
it 
for 
yourself. 
Thanks 
so 
much 
for 
the 
time 
you 
have 
dedicated 
to 
learning 
how 
to 
get 
the 
most 
advantage 
out 
of 
LinkedIn 
for 
you 
and 
your 
business. 
LinkedIn 
has 
come 
to 
stay 
in 
the 
market 
forever. 
Page 
27 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
A 
lot 
of 
money 
is 
invested 
in 
LinkedIn, 
and 
all 
of 
it 
is 
for 
both 
of 
us. 
Let’s 
use 
it 
and 
reach 
our 
most 
precious 
business 
goals. 
To 
Your 
Success, 
PS: 
I’ve 
obiously 
only 
given 
you 
a 
“sneak 
peek” 
glimpse 
into 
the 
potential 
power 
of 
LinkedIn. 
A 
power 
that’s 
astounding 
and 
that 
can 
unlock 
the 
doorway 
to 
an 
endless 
supply 
of 
unlimited, 
hot 
sales 
leads, 
from 
LinkedIn 
– 
alone. 
But, 
I’m 
saving 
my 
best 
material 
– 
the 
kind 
of 
material 
Derek 
Stephens 
was 
referring 
to 
in 
his 
testimonial 
in 
the 
beginning 
of 
this 
PDF 
– 
for 
the 
release 
of 
the 
Never 
Cold 
Call 
Again 
LinkedIn 
Selling 
System, 
so 
be 
sure 
you’re 
on 
the 
early 
notification 
list 
to 
get 
your 
copy 
before 
it 
sells 
out: 
http://www.nevercoldcall.com/socialmedia 
(That 
page 
has 
an 
offer 
to 
download 
this 
e-­‐book 
but 
you’ll 
want 
to 
be 
on 
that 
list 
regardless, 
since 
I’m 
limiting 
this 
to 
1,000 
copies, 
and 
with 
over 
250,00 
people 
on 
my 
email 
list, 
it’s 
going 
to 
sell 
out 
almost 
instantly.) 
Page 
28 
Frank 
Rumbauskas 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com
The 
Never 
Cold 
Call 
Again® 
LinkedIn 
Selling 
System 
Page 
29 
Get 
On 
the 
Early 
Notification 
List 
Before 
This 
New 
Product 
is 
Announced 
to 
Frank’s 
250,000+ 
email 
Subscribers! 
Only 
1,000 
copies 
will 
be 
sold 
… 
which 
means 
it 
will 
sell 
out 
almost 
immediately! 
Click 
Here 
to 
Sign 
Up 
for 
Early 
Notification 
www.nevercoldcall.com/socialmedia 
Copyright 
2014 
by 
Frank 
Rumbauskas 
-­‐ 
All 
Rights 
Reserved 
-­‐ 
NeverColdCall.com

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Linkedin Marketing

  • 1. Powered by : NeverColdCall.com
  • 2. Feedback on Frank’s LinkedIn “As a 15-­‐year sales professional, including in such roles as Sales Manager, Director, and President, I’ve poured a hefty amount of money into a plethora of different tools, seminars, webinars and books, in an attempt to find new “I can honestly say that I feel like I got one over on Frank Rumbauskas, considering the wealth of knowledge I gained in Frank’s LinkedIn workshop. The profile optimization tips alone led to a six-­‐fold increase in page views within just two days, and I’ve book seven meetings more than my weekly average, after just “If you want an actionable networking plan that gets results, do yourself a favor and get Frank’s LinkedIn workshop. You’ll be on your way to becoming the most implementing the simple, clear, and dummy-­‐proof LinkedIn strategies that he Page 1 Training Workshops: methods and practices that would grow sales networks. five days of implementing Frank’s “connector” strategy. highly sought-­‐after person in your field in a short amount of time by teaches.” Derek Stephens, President Agile Workforce Solutions Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 3. A maximum of 1,000 copies of the LinkedIn Selling System will be sold! Get on the early notification list to be advised of the product launch date so that you can get your copy before it goes out to Frank’s full subscriber list of Page 2 LinkedIn Selling System: Limited Availability! over 250,000 people here: http://www.nevercoldcall.com/socialmedia Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 4. Introduction 4 What is LinkedIn? 5 Why LinkedIn? 6 What’s a LinkedIn Company Page? 8 The hottest 7 LinkedIn Power Tools 15 Tool #1: Personal Profile 17 Tool #2: Connection 17 Tool #3: Posts 18 Tool #4: Messages 20 Tool #5: Groups 23 Tool #6: Company Page 24 Tool #7: LinkedIn Mobile 26 Conclusion 27 Page 3 Table of Contents Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 5. The last thing I want to do is to waste your time – I’ll leave that job to the cold callers -­‐ so in this special report I will be short and sweet on the really important facts about LinkedIn. My goal is for you to know exactly what LinkedIn is and what to expect from it. I will outline up to 16 shocking facts about LinkedIn and how those facts apply in behalf of your business more than any with any other social network. You will be able to learn exactly what a LinkedIn Page is and why it is the greatest way to get the most out of LinkedIn. You will be able to learn only 7, but highly effective LinkedIn Marketing tricks that will expand your business online like never before using the high technology LinkedIn has created especially for it. LinkedIn is considered to be a social layer that will benefit your business. Social media sites are lately focusing their technology onto Businesses and LinkedIn takes it that seriously. So, take the most advantage of it by reading and learning about it in this guide. To Your Success, Page 4 Introduction: Frank Rumbauskas Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 6. networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, LinkedIn reports more than 250 million acquired users in more than 200 countries and territories. (Taken from LinkedIn) LinkedIn’s mission is simple: connect the world's professionals to make them more productive and successful. LinkedIn is publicly held and has a diversified business model with revenues coming from member subscriptions, advertising sales, and talent solutions. Page 5 What is LinkedIn? LinkedIn is the world's largest professional network. It consists of a social We are talking about a double powerful approach here. You can find really talented people to work for you, or you can offer your services to serious businesses. Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 7. Let me show you some crazy Eye Opening Facts about LinkedIn that will help you to understand why this amazing social platform is something that can add unlimited value to your sales and your income: Eye Opening LinkedIn facts: The company is publicly held and has a diversified business model with revenues coming from talent solutions, marketing solutions and premium subscription products. Professionals are signing up to join LinkedIn at a rate of more than two new members per second! There are over 30 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-­‐growing demographic. LinkedIn members did over 5.7 billion professionally-­‐oriented searches on the platform in 2012. Page 6 Why LinkedIn? 259 million members; and almost 100 million login every single day. LinkedIn operates the world’s largest professional network on the Internet 66% of LinkedIn members are located outside of the United States. LinkedIn counts executives from all 2014 Fortune 500 companies as members; its corporate talent solutions are used by 91 of the Fortune 100 companies More than 3 million companies have LinkedIn Company Pages. Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 8. LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups. LinkedIn averaged 184 million unique visitors in the third quarter of 2013. 39% of LinkedIn users have paid premium accounts 79% of LinkedIn users are over the age of 34 27% of LinkedIn traffic comes from mobiles. When you see data like this, you’ve gotta know that there is a lot of money to be made here. Many people might be talking about it, but very few can really teach you how to productively position your business there and make money with it at the same time. By the end of the 7 steps outlined in our training guide, you will know everything you need to know in order to be able to scale online far more effectively by using LinkedIn, and exploding your sales numbers as a result. Page 7 There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform. 1.2 Million products/service are showcased on LinkedIn Company Pages The average time a LinkedIn user spends on the site on a monthly basis is 17 minutes 10 Million endorsements are given every single day on LinkedIn Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 9. A LinkedIn company page is the new online home for your business on LinkedIn. The Never Cold Call Again System stresses the importance of having your own website and blog separate from your company; now, you must have your own “Salesperson Company Page” on LinkedIn! It provides you with a public identity on LinkedIn, and it’s where you connect with customers, develop your brand, and engage your following, as well as connect and interact with professionals and other companies that are willing to succeed online. In some ways, LinkedIn is very similar to Google Plus and Facebook. A personal LinkedIn “account” is something completely different from a LinkedIn “Company Page.” Page 8 What’s a LinkedIn Company Page? Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 10. A LinkedIn Company Page is a website you create and connect to the LinkedIn platform. A personal LinkedIn account is simply one used for personal use, known as the LinkedIn profile. A LinkedIn Company Page is a special website you can create for sales purposes that is separate from your LinkedIn profile. In order to create a LinkedIn Company Page, it is necessary to have a LinkedIn Profile account, as well as meet some really important guidelines that you will see in the next chapter. You can create your LinkedIn Company Pages inside of your personal LinkedIn account. There is no connection whatsoever between your LinkedIn profile and your LinkedIn Company Pages except for administrative purposes. This means the direct owner will remain anonymous to those interacting with his/her LinkedIn Company Pages. You can also add additional managers to your Company Pages too. And yes, it is possible to create multiple LinkedIn Company Pages. A LinkedIn Company Page is the greatest way you can get the most out of LinkedIn and help your business become part of the conversation. Text, photos, links, videos, groups are just a few of the brilliant ways to show people what your business is all about and what a great service it may provide to them. Page 9 You can name the URL of your LinkedIn Company Page however you want. This gives your page an incredible buzz and makes it more detectable for search engines across the Internet. It looks like this: (Amazon.com’s page as an example): http://www.linkedin.com/company/amazon Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 11. Page 10 Now, let’s take an in-­‐depth look at the official LinkedIn Company Page of Amazon.com. It can be found at: http://www.LinkedIn.com/company/amazon 1. Cover Image Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 12. 4. Button where you may follow the Company Page Page 11 2. Standard Logo 3. This is the total number of Company Page’s Followers 5. Company Page’s Pages Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 13. Page 12 6. Home Section 7. Sample Post Link to “Like” the Post Link to “Comment” on the Post Link to “Share” the Post Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 14. Page 13 8. Careers Section 9. Products Section Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 15. 10. Insights Section That’s the broad overview of a LinkedIn Company Page. Now it’s time to create yours. Remember that in order to create a LinkedIn Company Page you will need to have access to a personal LinkedIn account, as well as meet some important requirements. The following chapters will provide what you really need in order to complete the step-­‐by-­‐step process to establish your Business over LinkedIn the easiest way possible, and in the shortest time ever. Here you will find the most necessary components of a highly successful LinkedIn Marketing Campaign. Page 14 Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 16. The hottest 7 LinkedIn Power tools you must dominate The very first thing someone will see when trying to learn about you will be the profile page. That means that it’s vital that your profile be as complete and up-­‐ to-­‐date as possible with all of your personal and professional relevant information. Many people think that all they have to do is put together their profile page once and never touch it again, but that is far from the truth. An updated profile page gives you more credibility and it’s vital to keep your sales plan intact. Page 15 1. Personal Profile Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 17. Aside from not keeping up with any changes in their profiles, some people never even complete their professional details, so please avoid that, as this is a drastic mistake when it comes to trying to shape your name and get more leads, referrals, and sales coming your way. When sharing something about yourself, be sure to tell people what you can do for them -­‐ don’t just throw out business jargon or catchy words and phrases. List your professional core strengths and competencies, and present yourself in such a way that speaks directly to your potential clients and business contacts. Ensure that all of the content for your profile is professional and in some way brands your name in a unique way that will catch the eye of potential contacts or customers. Always include a link to your business website, blog or other social media pages as well, as this helps your contacts learn more about you and your services. Your profile also needs to have a professional photo of yourself so your contacts can put a face to your name. Be sure it’s a clear photo with good resolution that makes you look personable, but business-­‐like. If you don’t have a professional headshot, now would be a good time to invest in one! The bottom line is that your profile is an extension of who and how you can benefit prospects, and you need to make the most of this opportunity to show that to the world. Page 16 A few really important pieces of advice on this would be: Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 18. One of the other powerful tools to help grow your business on LinkedIn are the connections you make. These are the people who will eventually turn into leads, customers, referral and networking partners, and even new friends. It’s a good strategy to ensure that you make important connections you’ll need to get noticed by other important people, and to be active in your industry. It also helps others to put a person’s face with your business and makes it more human, thus easier to deal with. Getting connections is done by checking out the profiles of people or other businesses and asking to add them to your network. Then, they can choose whether or not to make that connection with you. Page 17 2. Connections Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 19. It’s crucial, even when sending out mass connection requests, to write something semi-­‐personal – anything but the default invitation text! As I’ve stressed over and over again in my webinars, default invitations are seen as spam and will make you look no better than a cold caller. You can begin by connecting with colleagues, old friends, previous managers, businesses you have worked with before, etc. Then, reach out to others like potential customers or similar businesses. LinkedIn actually has an option to search for possible people you know that can help you in these choices. All salespeople want to be noticed so that they can become more well-­‐known in their niche, get more leads both on and offline, and be seen as an expert in their area. One way to make that happen is by properly using the content that you post onto your LinkedIn pages. Personal Profile Posting Box Company Page Posting Box Group Posting Box Page 18 3. Posts Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 20. It’s vital that any content (i.e. text, photos, graphics, videos, etc.) are relevant, up-­‐to-­‐date and provide useful information for your niche. People are starving for data and if your pages provide it, people will learn that your company is the “go to” name for your business niche that always comes through with the info they want and need. Posts to LinkedIn should also be short and to the point and be able to grab the attention of your followers and make them want to learn more by going to your business website or blogs. You can share posts you made on other social media sites or give links to articles on your website or blogs. Done correctly, your LinkedIn posts can drive traffic straight to your other sites like your website, blog, etc. Your job is to lead these potential clients to the heart of where you do business and if you continuously give them what they need, then that task will be easy to accomplish. Be sure to update your posts frequently, as well as get involved in the discussions going on in your LinkedIn groups. Be a valuable asset and people will start remembering your brand more and more. Be sure to comment on other posts as well as creating your own, as this helps to build relationships that can reach farther than just the pages of your LinkedIn account. The main point is that content is a valuable asset on any online site and LinkedIn is no exception. Page 19 Some very important pieces of advice to consider are: Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 21. Another powerful tool available in LinkedIn is the ability to send messages to other LinkedIn members, which is extremely powerful. groups. This is why group involvement is so important! However, if you want to send one to someone who is not in your groups, this is not possible unless you have a premium account. Using LinkedIn messages correctly can be a very beneficial tool in helping you to grow your visibility and brand through the ability to reach out to other members and promote yourself, nurture your existing relationships, and connect on a more personal level. Page 20 4. Messages LinkedIn messages can be sent to anyone in your Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 22. It’s easy to compose a message using LinkedIn mail. LinkedIn will let you send messages to as many as 50 of your connections at once. When you click inside the “To” box, you will see a dropdown list of all your connections and can choose the ones to send the message to. In the “From” section your email, the contact info will appear. Then, you can write in the “Subject” of the message and fill in the body of your message. It’s vital to ensure that all of your messages are worth sending and thus contain relevant and useful content, just like you do in your postings. To get the best results of your message and to help your business prosper, it needs to do things like announce a new product, talk about improvements or updates in your work, or to give links to new websites or to articles with innovative information on things regarding your industry. Page 21 Composing your message Make sure messages have value Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 23. If you want to send a message to someone outside of your groups, you have to send a private message called InMail. This is a paid feature available in a premium account. If you have someone’s email address, you can send them an invitation to connect. If they accept it, then you will be able to send them a regular message on LinkedIn. The bottom line is that by using the various types of messaging tools available in LinkedIn, you will be able to reach out to your connections, as well as form new connections that can help your business to grow. Page 22 Sending messages to non-­‐contacts Here is what an invitation screen looks like: Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 24. LinkedIn groups are an amazing marketing tool very similar to the Company Page. You will be able to create a highly interactive platform where you may communicate with the connections that have decided to join your group. A LinkedIn group will be the perfect alternative just in case you don’t want to use a Company Page on LinkedIn. One of the greatest things about a LinkedIn group is that you are able to get members a lot faster than getting followers to your Company Page, because you can easily invite your connections to your group. Page 23 5. Groups Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 25. Differently than a Company Page, a LinkedIn Group is directly attached to your Personal Profile. And another cool thing about this is that you will get a slightly customized URL for your group as well: LinkedIn groups can help you to connect with others in your field so that your professional network expands. Sharing your status updates with your groups (as I do regularly) can also help to get traffic to your business websites and blogs if you share them with relevant groups that are interested in what your business is doing. Just don’t spam groups – that will get you banned! It also helps if your company creates its own LinkedIn group. (Hint: Forward this PDF to your boss!) This helps reach your targeted audience since you can, for instance, send out weekly announcements to their inboxes. You can also act as the moderator of group discussions on topics that concern your business, start interesting discussions of your own, etc. Both joining and creating a group will help your business and yourself to be noticed, thus potentially gaining you both more credibility in your field and pushing more traffic to your company websites which can turn into more clients and more profits. 6. Company Pages There are many ways that having a Company Page on LinkedIn will benefit your company, especially since it is now the largest professional social network site with more than 259 million users. Company pages provide dedicated areas in which companies can promote their new products and services, post up-­‐to-­‐date and relevant content of interest to Page 24 http://www.LinkedIn.com/groups/your-­‐group-­‐name-­‐asignedcode Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 26. their target groups, and let others see what your company can do for them. They also give companies an avenue to promote their brand as a kind of advertising venue. A Company Page also provides you with opportunities to generate new leads that could help guide your business to higher profits and a bigger success. They are also a powerful tool for getting people interested in your company and helping to raise the ranking of your website by enticing more potential clients to go from your LinkedIn pages to your company website. Page 25 Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 27. If you don’t have a Company Page, you won’t even get a chance to rank within LinkedIn because its internal search engine won’t rank companies without a Company Page, so it’s vital to get one as soon as possible. Otherwise you will be missing chances to get the leads you need to be successful in your niche and will lose the chance to network with others in your field. Be sure to use the parts of a Company Page, such as the banner image, to your advantage. You can even embed a link into the banner on your page that will take people straight to your website or to an upcoming special event or anything else you deem important for visitors to know about. It is also vital to share important content on your company such as videos, photos, links and announcements. This keeps everyone interested in your business updated and helps to make you one of the “go to” companies in your niche. 7. LinkedIn Mobile These days just about everyone, especially business professionals, have smartphones. They use these to access everything from email to job boards, so knowing how to use LinkedIn mobile to promote your business is a vital tool. LinkedIn Mobile is a fast growing part of LinkedIn that has grown more than 400 percent since it began. It makes it possible to access LinkedIn over several mobile platforms. It can be quickly updated and gives LinkedIn members up-­‐to-­‐ date data from their networks, company pages, etc. right in their updated streams. Groups can also be reached via the LinkedIn mobile apps for both iPhone and Android users. The information and access page looks like this: Page 26 Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 28. Conclusion: LinkedIn is extremely easy to manage. It happens the same way as with every single thing in life: things are not difficult. You just need to know where everything is and how you can properly use it – and that does it. It is the same with LinkedIn. Now that you know everything that you really need to position your business over LinkedIn in the shortest time possible, you just need to apply it and do it for yourself. Thanks so much for the time you have dedicated to learning how to get the most advantage out of LinkedIn for you and your business. LinkedIn has come to stay in the market forever. Page 27 Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 29. A lot of money is invested in LinkedIn, and all of it is for both of us. Let’s use it and reach our most precious business goals. To Your Success, PS: I’ve obiously only given you a “sneak peek” glimpse into the potential power of LinkedIn. A power that’s astounding and that can unlock the doorway to an endless supply of unlimited, hot sales leads, from LinkedIn – alone. But, I’m saving my best material – the kind of material Derek Stephens was referring to in his testimonial in the beginning of this PDF – for the release of the Never Cold Call Again LinkedIn Selling System, so be sure you’re on the early notification list to get your copy before it sells out: http://www.nevercoldcall.com/socialmedia (That page has an offer to download this e-­‐book but you’ll want to be on that list regardless, since I’m limiting this to 1,000 copies, and with over 250,00 people on my email list, it’s going to sell out almost instantly.) Page 28 Frank Rumbauskas Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com
  • 30. The Never Cold Call Again® LinkedIn Selling System Page 29 Get On the Early Notification List Before This New Product is Announced to Frank’s 250,000+ email Subscribers! Only 1,000 copies will be sold … which means it will sell out almost immediately! Click Here to Sign Up for Early Notification www.nevercoldcall.com/socialmedia Copyright 2014 by Frank Rumbauskas -­‐ All Rights Reserved -­‐ NeverColdCall.com