The document discusses impression management, which is defined as people's attempts to control how others perceive their personal characteristics. It involves consciously or subconsciously influencing people's perceptions through strategies like ingratiation, intimidation, and self-presentation in order to match audience expectations. Empirical research shows that governments use public relations and managing public image to distract people. The key takeaway is that the first impression you make on someone is very important and cannot be changed.

1. IMPRESSION MANAGEMENT
NIKHIL BACKER

2. INTRODUCTION
 Impression Management :-
Transformation by communicating from
other person’s perspective.
It enables you to create building block
instead of stumbling block.

3. EDWARD E JOHNS
 People’s attempts to control other’s
impression of their personal characteristics.

4. PIWINGER & EBERT
 Goal directed conscious or subconscious
process in which people attempt to influence
perceptions of other people about a person,
object or event ( Lean, Shorten lead times)

5. EXTRA MILE
 There are no traffic jams along the extra
mile, so go for it ( Healthy bid management).

6. MOTIVES & STRATEGIES
 MOTIVES :-
Instrumental - doing it his way (buttering).
Reactance - an emotional reaction to
pressure or persuasion that results in the
strengthening or adoption of a contrary
belief.

7.  STRATEGIES :-
Ingratiation – praise for social attractiveness.
Intimidation – showing anger to obey us.
Defensive – self handicapping.
Assertive – status symbol.

8. THEORY
 Show-off – seasonal practice for soccer.

9. SOCIAL MEDIA IMPACT
 LinkedIn- recommend, endorse.
 Twitter – retweet

10. SELF PRESENTATION
 To match his soul opinion.
 Match audience expectation and
preferences.

11. CONFLICT MANAGEMENT
 Providence of ideal modes of tact and
leadership via mental and physical support.

12. SCHLENKER
 Self Social Identity and Social Interaction

13. EMPIRICAL RESEARCH
 Survey claims that government of various
countries use public relations and public
image with a view to distract the public.

14. THAT HAPPENS
 People eat less when they think they are
being watched.
Impression matters

15. DRAMATURGY
ERVING COFFMAN
 Direct your story and act in accordance for
the eternal Oscar and the victory is yours.
Courtesy – William Shakespeare

16. EMAILING, BUSINESS WRITING, TELEPHONIC
ETIQUETTE WHILST STRESS MANAGEMENT

17. FORTRAINERS : IMPRESSION RULES

18. IMPRESSION VS EXPRESSION

19. YOU NEVER GET A SECOND CHANCE
TO MAKE AN IMPRESSION