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Project Checklist
Michael J. Berens - Chicago Tribune | @MJBerens1 |
mberens@chicagotribune.com
Here’s my 10-point checklist for enterprise projects – stories that I choose to do.
There are some stories that are so important or timely that a checklist is
irrelevant or misguided. But for discretionary projects – ideas that begin from
scratch – I find this checklist a failsafe compass:
Is it new?
* Can I bring a new twist to a familiar topic?
* Can I expose the truth of a popular belief?
Is there potential for change or reform?
* Is there a problem that needs corrected?
* Is there a reasonable or commonsense solution?
Can the issue be quantified?
* Can I specifically track the core issue with documents or data?
* Can I make specific findings?
Will readers care?
* Is the story relevant to readers – can I make them care?
* What are the thematic nut graphs?
Are there on-the-record victims to bring the story to life?
* Can I give voice to the story?
* Can I obtain visuals to go with the words?
Why this story, why now?
* Is this a topic that fits my region?
* Are we the worst or perceived as the best?
Is the minimum story good enough?
 If everything falls apart, what do I have?
Is there a unique source of new information?
* Do I have a whistleblower or new source with unreported information?
* Do I have a cache of unique records or data, or a way to craft a new twist?
Can I describe the story in six words or less?
* Example: Healthcare practitioners sexually prey on patients
* Example: Profiteers exploit and abuse the aged
Do I care?
* Is this a topic that I believe is important? Follow your gut.

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Journalism Project Checklist by Michael J. Berens - Las Vegas NewsTrain - Oct. 10-11, 2014 - DeKalb, Illinois, NewsTrain - Oct. 29-30, 2015

  • 1. Page 1 of 1 Project Checklist Michael J. Berens - Chicago Tribune | @MJBerens1 | mberens@chicagotribune.com Here’s my 10-point checklist for enterprise projects – stories that I choose to do. There are some stories that are so important or timely that a checklist is irrelevant or misguided. But for discretionary projects – ideas that begin from scratch – I find this checklist a failsafe compass: Is it new? * Can I bring a new twist to a familiar topic? * Can I expose the truth of a popular belief? Is there potential for change or reform? * Is there a problem that needs corrected? * Is there a reasonable or commonsense solution? Can the issue be quantified? * Can I specifically track the core issue with documents or data? * Can I make specific findings? Will readers care? * Is the story relevant to readers – can I make them care? * What are the thematic nut graphs? Are there on-the-record victims to bring the story to life? * Can I give voice to the story? * Can I obtain visuals to go with the words? Why this story, why now? * Is this a topic that fits my region? * Are we the worst or perceived as the best? Is the minimum story good enough?  If everything falls apart, what do I have? Is there a unique source of new information? * Do I have a whistleblower or new source with unreported information? * Do I have a cache of unique records or data, or a way to craft a new twist? Can I describe the story in six words or less? * Example: Healthcare practitioners sexually prey on patients * Example: Profiteers exploit and abuse the aged Do I care? * Is this a topic that I believe is important? Follow your gut.