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Neolane Email Deliverability  Best Practices  David Letemple & Jean-Michel Radiskol Deliverability Experts
Marketing reputation Marketing Reputation  Reputation ,[object Object],recipients advertiser ,[object Object],Message deliverability quality Reputation is the key point: It is critical to implement solutions to monitor and improve it =
Deliverability optimization cycle Data quality Relevant content Sending infrastructure Reputation monitoring ●  Data collect ●  Unsubscription process ●  Managing bounce strategies ●  Best practises ●  Check HTML syntax ●  Spam Scoring ●  Inbox rendering ●  Number of IPs / Domains configuration ●  Classes of services ●  Network configuration ●  Authentication ●  Campaign monitoring dashboard ●  Inbox monitoring ●  IPs monitoring dashboard Neolane helps Companies improve their Marketing Reputation through 4 major directions!
Deliverability optimization cycle Sending infrastructure ●  Number of IPs / Domains configuration ●  Classes of services ●  Network configuration ●  Authentication Neolane helps Companies improve their Marketing Reputation through 4 major directions!
Sending Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deliverability optimization cycle Data quality ●  Data collect ●  Unsubscription process ●  Managing bounce strategies Neolane helps Companies improve their Marketing Reputation through 4 major directions!
Bounces management ,[object Object],[object Object],[object Object],[object Object],Recipient address Final status of  recipient’s address Quarantine  status reason Email communication  that caused the quarantine
Deliverability optimization cycle Relevant content ●  Best practises ●  Check HTML syntax ●  Spam Scoring ●  Inbox rendering Neolane helps Companies improve their Marketing Reputation through 4 major directions!
Check HTML syntax ,[object Object],[object Object],Without diagnostics With diagnostics
Spam Scoring ,[object Object],[object Object],[object Object],email doesn’t pass email OK to go!
Inbox Rendering / Inbox Testing ,[object Object],[object Object],[object Object]
Deliverability optimization cycle Reputation monitoring ●  Campaign monitoring dashboard ●  Inbox monitoring ●  IPs monitoring dashboard Neolane helps Companies improve their Marketing Reputation through 4 major directions!
Thank you! ,[object Object],[object Object],[object Object],[object Object]

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