Sustainability

1. BUSINESS AND SUSTAINABILITY
ZERO LECTURE - MGNM831

2. Course
assessment model
DETAILS
• LECTURE-3
• TUTORIALS- 1
• PRACTICAL-0
• CREDIT- 3
• ACADEMIC TASKS: 2 OUT OF 2
• TEXT: BUSINESS AND SUSTAINABILITY, MICHAEL BLOWFIELD,
OXFORD UNIVERSITY PRESS
• REFERENCES:THE SUSTAINABLE BUSINESS CASE BOOK BY ROSS
GITTELL, MATT MAGNUSSON, AND MICHAEL MERENDA, FLAT
WORLD KNOWLEDGE
EXAM CATEGORY - ETP
Marks BreakUp
ATTENDANCE- 5
CA - 45
ETP- 50
TOTAL -100

3. Outcome Heading Description
CO1 :: describe
the key concepts
of business
sustainability and
challenges
confronting
business
CO2
::understand
the concept of
corporate
sustainability
as a driver of
strategy,
innovation and
profitability
CO3 :: analyse
and assess the
role of
innovation in
contemporary
business and
organisations
CO4: Understand the
role of governance in
sustainability
PO1 Problem solving
Apply knowledge of management
theories and practices to solve
business problems.
1 2 3 3
PO2 Decision Making
Foster Analytical and critical thinking
abilities for data-based decision
making.
1 1 2 2
PO3 Leadership
Ability to develop Value based
Leadership ability
3 1 2 3
PO4 Global Outlook
Ability to understand, analyze and
communicate global, economic, legal,
and ethical aspects
of business.
2 1 2 3
PO5 Team Dynamics
Ability to lead themselves and others
in the achievement of organizational
goals,
contributing effectively to a team
environment.
2 1 2 3
Ability to develop entrepreneurial

4. COURSE CONTENT
1. Introduction to sustainable business
2. Sustainability and corporate strategy
3. Innovation and sustainability challenges
4. Leadership, entrepreneurship, innovation and sustainable business
5. Strategy and execution
6. Sustainability and governance

5. WHAT IS SUSTAINABILITY IN BUSINESS?
• A sustainable business is one in which profitability, environmental concern, and social commitment are in
harmony.
• In other words, it involves the coordination of business activities without having negative impacts on the
environment, society, and economy.
• Sustainability in business refers to the effect companies have on the environment or
society

6. BENEFITS OF BUSINESS SUSTAINABILITY
• Improved brand image and competitive advantage
• Increase productivity and cost reductions
• Increase business ability to comply with regulation
• Attract employees and investors
• Reduce waste and greenhouse gas emissions
• Good impression on shareholders
• Enjoy tax benefits
• Attract more consumers
• Ensures the continuation of the business

7. THE TRIPLE BOTTOM LINE:
WHAT IT IS & WHY IT’S IMPORTANT
• The triple bottom line is a business concept that posits firms
should commit to measuring their social and environmental
impact—in addition to their financial performance—rather than
solely focusing on generating profit, or the standard “bottom
line.” It can be broken down into “three ps”: profit, people, and
the planet.

8. ORGANIZING FOR SUSTAINABILITY
SUCCESS: WHERE, AND HOW, LEADERS CAN
START
• AS SUSTAINABILITY BECOMES MORE OF A STRATEGIC AND OPERATIONAL
IMPERATIVE, EXECUTIVES MUST LEAD THE WAY TO SET UP A SUSTAINABILITY
ORGANIZATION THAT’S RIGHT FOR THEIR COMPANIES.

9. Doing well and doing good are intertwined,
and successful business strategies include
both.

10. WHAT COMPANIES USE SUSTAINABLE
BUSINESS PRACTICES
• ACCENTURE - Accenture services in strategy, digital, technology, and operations. As
well, they have reduced each employee’s carbon emissions by 52%.
• APPLE - Apple has made it their goal to reduce carbon emissions and to partner with
companies that share similar values. They use mostly aluminum instead of other
materials because it produces lower emissions.
• ESTÉE LAUDER - This cosmetics company sends zero waste to landfills, as all their
waste is either recycled or incinerated and converted into energy. the company aims to
impact the well-being of 10 million individuals through programs and in regards to health,
education and environment.

11. WHAT COMPANIES USE SUSTAINABLE
BUSINESS PRACTICES
• GOOGLE- Their data centers use 50% less energy than most and 91% of total
waste is diverted from landfills. They are also known advocates for the environment.
They contribute to the protection of critical marine habitats by providing tools for
sustainable fisheries.
• IKEA - They manufacture products using sustainable materials and 91% of their
waste is recycled or incinerated into energy.

12. WHAT COMPANIES USE SUSTAINABLE
BUSINESS PRACTICES
• UNILEVER - They plan to cut their carbon emissions in half by 2030 by
encouraging sustainable growth.
• PATAGONIA - Is an activist company that gives 1% of their earnings to
environmental organizations. Since 1985, they have donated $89
million and given out over 100 grants.

13. FOUR KEY WAYS THAT COMPANIES CAN
ORGANIZE THEIR SUSTAINABILITY WORK FOR
SUCCESS

14. • TO SUPPORT SUSTAINABILITY WORK AT THE TOPIC LEVEL, OUR EXPERIENCE
SUGGESTS THAT A MODULAR ORGANIZATIONAL DESIGN—RATHER THAN ONE
HOLISTIC, CENTRAL SUSTAINABILITY ORGANIZATION—OFTEN WORKS BEST.

15. THERE IS NO SINGLE ‘RIGHT’ ANSWER FOR THE
DESIGN OF A SUSTAINABILITY ORGANIZATION
BEYOND THE GENERAL PRINCIPLE THAT THE
STRUCTURE SHOULD BE WELL INTEGRATED
INTO—AND COMPATIBLE WITH—THE REST OF THE
COMPANY’S SETUP.
https://www.mckinsey.com/capabilities/sustainability/our-insights/organizing-for-sustainability-success-
where-and-how-leaders-can-start

16. • THE 2012 DECLARATION OF IKEA WAS THAT IT WOULD BECOME 100% POWERED BY RENEWABLE
ENERGY SOURCES BY 2020.
• IT HAS PUT EFFORTS TOWARDS THAT GOALAS PART OF ACHIEVING CORPORATE
SUSTAINABILITY.

17. ORGANISATIONS THAT FOLLOW SUSTAINABLE
BUSINESS PRACTICES
• The swedish furniture maker sources
almost half of its wood from sustainable
forests. The same goes for its cotton
suppliers.
• They all adhere to the better cotton
minimize water pollution through organic
practices.
https://theimpactinvestor.com/sustainable-
business-examples/

18. • Unilever has become synonymous with
sustainability.
• It’s sustainable living plan alco covers energy,
water usage, community interaction, and other
sustainability ideas.
• Its ceo received the champion of the earth award.
That is a prestigious award that every business
leader dreams about.