.

2. 47 per cent of London is green space,
making it the world’s largest urban forest
http://www.independent.co.uk/environment/47-per-cent-of-london-is-green-space-is-it-time-for-our-capital-to-become-a-national-park-9756470.html

3. Yet urbanites (Londoners) think of
nature as a far away destination

4. Urbanites
• Increasing fear over lack of
green spaces.
• Very busy
• Use the computer a lot
• Love to do interesting things on
weekends
Need hooks that can
integrate with current
behaviours

5. How do we get Londoners to understand they
don’t need to leave the city to enjoy nature?

6. Nature on Tab
If Londoners don’t go to nature, nature goes to Londoners.

7. Nature On Tab is NIU's new tab browser add-on that aims to
bring London's nature to Londoners' everyday life.
Nature on Tab is a window to London's most beautiful outdoor
spaces presented to you every time you open a new tab in
your computer.
By showing the proximity of nearby places we want Londoners to
realise how accessible nature is and ultimately encourage them to
step outside and engage with nature.

14. Travel time
(link to google map)
Link to photographer
(links to Flickr profiles)
Link to NIU +
Add to:
To go list
More info
(link to Wikipedia page)
Menu including:
- To go list
- Preferences
- Profile

15. How to take the idea further
• Easy to implement in cities around the UK and the World
• Nature On Tab could be used as a hub for showcasing local up and
coming photographers
• Implement educational information like fun facts about the specific park or
animal you're looking at.
• Opportunity to make reactive content (i.e. poppies for Remembrance Day,
Earth Day, etc.)

16. Nature? I’d Tab That!