Tech Talk: How in house marketplaces empower retailers and brands-pftech_chvala

1. How in-house marketplaces
empower retailers and brands
Tony Chvala, COO & CMO, PFTech

2. How In-House Marketplaces
Empower Retailers & Brands
© 2017 PFTECH
Tony Chvala
Chief Operating Officer
Chief Marketing Officer
www.PFTech.co

3. *www.digitalcommerce360.com
Marketplaces are Winning
64% of consumers start by searching on a marketplace,
followed by favorite website
50% of online global retail sales from Marketplaces
Amazon accounts for 80% of e-commerce growth for
publicly traded web retailers
3P Sellers are outpacing Amazon 1P sales
© 2017 PFTECH

4. Consolidation: Assortment Matters
© 2017 PFTECH

5. PFTech Module Solutions
 Data Ingestion & Facet Optimization through the Bulklister Module
 Merchant Onboarding & Management Module
 Order Management Module
 Enterprise Synchronization Module (Syndication)
 Marketplace “Curated Aisle”
 Includes PFTechs’ 13MM+ products and 1300+ merchants
Enterprise software solutions that enable online retailers, marketing agencies, brands, and merchants to maximize their
profitability and growth
Today’s eCommerce Challenges
 Uploading large amounts of data at scale & Optimizing for your site
 Enable partners to manage and upload information to your platform
 Maximizing your inventory levels and sales through various online
channels
 Syndicating large data catalogs to consumer shopping engines,
affiliates, and 3rd party marketplaces
 Growth through expanding your product assortment without taking an
inventory position
© 2017 PFTECH

6. Middleware
Data  Retailer  Distribution
PRODUCT
PRICING & AVAILABILITY
CHECKOUT
FULFILLMENT
© 2017 PFTECH

7. Retailer
Vendor
3PL
Publisher
© 2017 PFTECH

8. IN A NOT-SO-DISTANT FUTURE:
Brand-Owned Marketplaces
© 2017 PFTECH

9. Tony Chvala
Chief Operating Officer
Chief Marketing Officer
www.PFTech.co
© 2017 PFTECH