4. PROBLEM
01 02
Average US House Hold Consumes Electricity worth $100-$300 Per Month
People paying higher
electricity bills are unable
to find easy and reliable
ways to reduce the spend.
About 30% of Electricity
is Wasted - Roughly
$350 - $1000 Per
Annum
03
Potential fatal
accidents when the
appliances are
left on for long
5. SOLUTION
Customized Alerts keep your
home and loved Ones Safe
Helps reduce the Electricity Usage
and Bills by 15%
AI Powered Electricity Usage Monitoring System
Connects to the Fuse box
Track through the Mobile App
EverMeasure
Provides Real Time Insights of
Usage Trends.
Optimization Recommendations
& Customized Alerts to Conserve
Electricity & Reduce Bills
6. PERSONA
Demographics
• Donald – 40 yrs
• Melania – 35Yrs
• A Busy Couple and happy Homeowner
who are Environmental and Energy
Consumption Conscious
Behavior
• Constantly on the Run with Busy
Schedules and Goals
• Aware of the Energy inefficiencies in
the family including Kids
• Keeping a Check on Utility Bills and
usually planning with family for better
use
Aspirations
• Have State of the Art Technologies
at home for Entertainment, Utility
• Dream of owning a Bigger house
and add more Electric Vehicles
Goals
• Become Energy Efficient as a
family
• Optimize Energy Utilization and
Utility Bills
10. Launch EverMeasure product across North American
Market
Capture 10% of the North American market Share in 1st Year
Achieve a growth of 25% YOY
Achieve 5* or 4* customer rating
OBJECTIVE
12. ORGANIC DRIVERS
Market Penetration Product Development
DiversificationMarket Development
EXISTING PRODUCT NEW PRODUCT
EXISTINGMARKETNEWMARKET
Work with Energy
Companies for widening
reach
Add Solar as a
Manageable
Energy Resource
Supply usage data to various Energy Companies for
Managing Supply / Demand - Thereby reducing
Wastage in Generation / Distribution
Target (+ / -) Next
Size of Customers
Create Meters of different
Utilities
Create Designer Meters to attract
various genre’s
Offer Multiple
Options to
Consumers
Create a MaaS
Business Model
Create Bundle Deals
Target a different Class
of Customers
13. MARKET-ORGANIC DRIVERS
Organic Driver Attractive Fit & Feasibility Alignment with Cust.
Objectives
Market
Penetration
Offer Multiple Options to
Consumers
Create a MaaS Business
Model
Create Bundle Deals
Hi
Hi
Med
Hi
H
i
Med
Hi
Hi
Med
Product
Development
Create Meters of different
Utilities / Scale
Create Designer Meters to
attract various genre’s
Hi
Lo
Hi
Lo
Med
Med
Market
Expansion
Target (+ / -) Next Size of
Customers
Target a different Class of
Customers
Hi
Med
Hi
Med
Hi
Hi
Diversification Work with Energy Companies
for widening reach
Add Solar as a Manageable
Energy Resource
Supply usage data to various
Energy, Appliance Companies
(Mkt Intel)
Med
Hi
Hi
Med
Med
Hi
Low
Med
Hi
14. INORGANIC DRIVERS
Acquisition
•Not Recommended due to Funds
•Fusion
•Smart Meter Makers - Integrate / Embed Ever Measure to
both Monitor and Measure
JV
•Power Plant Solution Providers: BlueWave-AI smartgrid
Mgmt management Reposit Power Plant Mgmt
Strategic Partnership
•Device Manufacturers to manufacture and supply
EverMeasure devices.
•Appliances Companies – Power Consumption Insights that
help in making Energy Efficient Products
•Electric Vehicle Co / Charging Station Maker – Charging
Interval Insights for R&D of Next gen Charging Systems
•Solar Power Co – Utilization, Generation Insights to share
demographics and Expand Target markets
Inorganic
Drivers
16. PRIMARY HOME ENERGY
MARKET SIZE
01
02
03
Global Market
$2.0B in 2020 $4.4B in 2024
North American Market
$1.2B in 2020 to $2.64B in 2024
60% of global market is from North America
Target Market Size
10% of the US Market in 2020 with a YOY
25% growth
17. MARKET ANALYSIS
It is a growing
market exhibiting
a CAGR of
around 17%
during 2019-
2024
Market Nature
Very low entry barrier
Growing market in US
and nascent market
worldwide
Customers looking for
convenience of use
Challenges open-up
new Opportunities
High electricity bills
~30% wastage of
electricity due to lack
of monitoring
No easy way to
reduce electricity
usage and save $$
Customer Challenges
$2.0B in 2020 and
$4.4B by 2022
North America
amounting to 60%
of the global market
size
Potential Market
Size
18. MARKET ANALYSIS
10% of the North
American Market in
2020 and with a
25% growth YOY
Market share to
be captured
Growing Market in
North America
Nascent market
worldwide with a
CAGR of around
18.36%
Market Status
This is a new
product launch.
Target customer
segment is using
traditional meters
and waiting for
service provider to
give smart meters.
Current
Customer’s
Buying Pattern Those who spend
more than
$2000/year on
electricity and are
looking for ways to
save 10%-15% on
their electricity
spends.
Natural customer
segments
19. MARKET ANALYSIS
Unlike Sense, Smapee,
Neurio, etc. EverMeasure
offers an Intuitive, Easy to
Use, QuickToDeploy,
Advanced Statistics,
Durable and Effective
Solution at a Reasonable
Price.
Position w.r.t competition
A HighTech device
that tracks the power
usage of appliances at
residences and
recommends optimum
usage to save upto
15% on the utility bills.
Main
Product/Service
20. EVER MEASURE SWOT
ANALYSIS
STRENGTH
• Advance statistics using power and
spectrum analysis
• Integrated with Smart device, solar
panels and IOT solution
• Customer PII Data encrypted.
• Detects Major Appliances
• Predicts Appliance failure in advance
OPPORTUNITY
• Market potential is large
• Make every appliance detection
with accuracy
• B2B space opportunity
• Collaborate and Partner with Govt.
Energy Providers
.
WEAKNESS
• Cannot be customized
• Less accurate when compared to
competition
THREAT
• Lot of competition in the
market
• Fear of being bought by a
bigger fish
21. COMPETITIVE ANALYSIS
Note: Size of each circle represents Market Size for that competitor in terms of Revenue. Refer Annexure A & B
23. BUSINESS ENABLERS
To enable the complete automation
of supply chain, from order placing
through manufacturing and shipping.
Digitized Supply Chain
To enable selling the product in
physical stores, setup demos, order
booking etc.
Direct Sales Channels
Enable efficient and timely customer
support.
Automated CRM System
To create awareness, leads and
conversions using various Digital
Marketing modes.
Digital Marketing
To enable the selling of the
product in online platforms.
E-Commerce
27. For Homeowners who aim to be Energy Efficient and reduce the Utility Bills
Who find it difficult and Overwhelming in managing and monitoring the Energy
consumption of various gadgets and appliances in home
EverMeasure is a Home Energy Usage Monitoring Device with an associated App
That acts like an Energy Assistant to Homeowners in Intelligently Monitoring Usage
and Providing Actionable insights to reduce wastage and increase RoI on consumption
Unlike Sense, Smapee, Neurio, etc. EverMeasure offers an Intuitive, Easy to Use,
QuickToDeploy, Advanced Statistics, Durable and Effective Solution at a Reasonable
Price.
POSITIONING STATEMENT
