As our work technology shrinks to the size where it fits into a shoulder bag, many of us are becoming untethered from our desks. This opens up opportunities to reinvent the ways that we work for the digital age. We can work anytime, anyplace and anywhere - Dolly Parton's '9 to 5' is seemingly long gone. But our Neanderthal brains may anchor us back to the old ways of doing things. We explore the challenges of leadership and measuring productivity in a future where you can't see people at their desks anymore, where collaboration and ideas are the new currency, and where technology allows us to be at our virtual desks 24 hours a day.
The research was completed online in December 2017 and released in 2018. Some of the 31 questions were taken from the Mobile Multiplier research completed by BT in 2016 with 1,500 business executives in very large organisations across Germany, France, Spain and the UK. Some questions were taken from the Digital Dislocation research completed by BT and Cisco in 2015 with 750 IT decision makers in very large organisations in Australia, France, Germany, Hong Kong, India, Singapore, South Africa, Spain, the UK and USA. Some questions were new for 2017. The research was conducted independently by Davies Hickman Partners.
Comparisons between business executives for 2016 and 2017 are based on data from France, Germany, Spain and the UK only.
Comparisons between IT decision makers for 2015 and 2017 are based on data from 10 markets, excluding Ireland.
The research was conducted in accordance with the guidelines of both the UK MRS and ESOMAR.
Trend 5 builds on the theme of the 2016 Mobile Multiplier research. The more business executives use mobile technologies, the more they want to. In effect, there is a multiplier.
The shift I 2018 is that the focus of tasks executives can do using mobile devices is shifting from the e-mails, Microsoft documents, IM sphere to actual business processes and applications.
2 in 3 ITDMs say they need to build mobile applications so employees can use internal business systems wherever they are. And 87% would prioritise building Apps to make it easier to colleagues to work securely away from work.
Mobile Apps are the no 3 priority for investment in the large global organisation we spoke to.
The shift towards mobile working continues….
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Additional data
2016 to 2017 My employer makes it easy for us to work when we are away from the office 54% to 61%
Q6c. And how easy is it to use the (your) mobile device to (...) - Use a work database or business process which you can access, input and update. Less than 1 in 3 say it is very easy.
Q6c. And how easy is it to use the mobile device to (...) - Use an app with access to your organisation's databases, files and documents. 1 in 3 say it is very easy.
The 2nd key trend in 2018 is the momentum behind messaging and device renewal.
In the consumer market we have seen the explosion in the use of messaging services such as WhatsApp. The business world has not escaped this trend and we see business executives and ITDMs noting the growth in the use of enterprise class IM services as well as public services. This is a fundamental shift in the type and amount of communication in large global organisations.
In previous years, the Digital Dislocation and Mobile Multiplier research has tracked the growth in BYOD. And today over 2/3rds of business executives say that their personal smartphone is better than the one they have for work.
With only 1 in 3 business executives rating their digital employee experience to be excellent, its not surprising that IT departments around the world are starting to up their investment in new devices. In fact, the research shows that they are the 2nd top priority for investment.
Overall, we see directors and IT departments focusing on investment in the digital employee experience.
One of the main factors that makes the life of ITDMs difficult is the risks of loss of confidential or commercially sensitive data. The chances of this happening have risen as ‘data dispersion’ has grown, with more customer details, business KPIs and intellectual property spread across more devices and accessed in more locations.
With high profile breaches of data integrity publicised for a number of large global organisation, its not surprising that nearly 9 in 10 ITDMs say security has become more important in the last two years. 79% worry that their colleagues and fellow employees use of social media compromises data security.
It is the top barrier to providing a better digital experience.
Compared to 2016’s Mobile Multiplier research, large global organisations have made progress. More security has been put in place for mobile devices, but there is much to be done. This includes raising awareness among business executives of what security features actually are in place.