Are you looking for ways to connect with your clients and other target audiences? Learn how LinkedIn can be an affordable and targeted vehicle for you to expand your law firm's pipeline and increase your brand awareness and relationships in an effort to grow your practice. On Thursday, October 10, Nancy Myrland presented for our complimentary webinar on the best ways to use LinkedIn to grow your legal practice. With the following slides, you will learn: -The lay of the (LinkedIn) land for your personal and firm profile -How LinkedIn has changed this past year and why it affects you -The best way to connect with clients, prospects and firm promoters -And more! About Our Presenter Nancy Myrland is a Social Media Consultant, Speaker & Trainer, and a Professional Marketing Advisor, specializing in helping firms and companies grow their business by strengthening relationships with their clients through the strategic use of Social Media.

1. LinkedIn For Lawyers
Let’s Get Down To Business Development
Nancy Myrland
Myrland Marketing & Social Media
Professional Marketing & Social Media Advisor
LinkedIn Trainer
©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland

2. About MyCase
MyCase is the premier web-based legal practice management
software. Built as a complete platform, MyCase offers features
that seamlessly cover all the daily functions that a modern, small
law firm requires in one place at an affordable price.
AboutMyCase
Just $39/month per attorney
$29/month per paralegal or staff

3. About Nancy Myrland
Founded Myrland Marketing in 2002
Professional Social Media & Marketing Advisor
Added Social Media Practice in 2008
Former In-house Director of Marketing at Baker & Daniels
Former Marketing, Sales and Management in Corporate America
Time Warner & The Berry Company
Advises Lawyers & Law Firms In The Integration of Social Media
LinkedIn, Twitter & Social Media Speaker, Trainer & Coach
Myrland Marketing& SocialMedia, President
#LI4Lawyers | @NancyMyrland

4. IN CASE YOU’RE LIVE-TWEETING…
4

5. AGENDA
Todaywe’lltalk about…
 LINKEDINUSEINYOURFIRMS
 THEFACTSABOUTLINKEDIN
 HOWHASLINKEDCHANGED?
 WHYSHOULDWECARE?
 3AREASTOFOCUSON
 HOWTOCONNECT
 BOTTOMLINE
 QUESTIONS
#LI4Lawyers | @NancyMyrland

6. QUICK SHOW OF HANDS
#LI4Lawyers | @NancyMyrland

7. CONTACTS INTO CONNECTIONS
#LI4Lawyers | @NancyMyrland

8. “Being that it is the largest
business networking site in
the world, there is a
mindset shift when
users log on to LinkedIn
compared to logging on to
their cousin sites.
Conversations are geared
toward partnerships
and transactions.”
[CONTACTS INTO CONNECTIONS]
Lewis Howes, Internet Marketing Strategist
#LI4Lawyers | @NancyMyrland

9. You Can’t Just Join It.
You Have To Use It.
#LI4Lawyers | @NancyMyrland

10. LINKEDIN
LinkedIn launched in 2003.
There are 238 million users.
Operates in 14 languages
If LinkedIn was a country, it would be 5th largest.
LinkedIn’s growth has been ~ 40% between Q2 ‘12 & ’13.
The Facts…General Use
#LI4Lawyers | @NancyMyrland

11. LINKEDIN
Users spend an average of 17 minutes per month.
40% of users check LinkedIn daily.
20% of online adults use LinkedIn.
54% of LinkedIn users are male.
46% of LinkedIn users are female.
[The Facts]
The Facts…General Use
©2013 Myrland Marketing. All Rights Reserved.
#LI4Lawyers | @NancyMyrland

12. LINKEDIN
75% use LinkedIn for research.
68% reconnect with past business associates.
45% like to use LinkedIn for face-to-face networking.
Over 10 million endorsements are given every day.
Approximately 1 in 10 opt for the paid version.
The Facts…General Use
#LI4Lawyers | @NancyMyrland

13. ABA: 56% of law firms have a presence on LinkedIn,
up from 37% two years ago
35% on Facebook | 19% on Twitter
ABA: 98% of lawyers have a presence on LinkedIn, up
from 62% two years ago
33% on Facebook |14% onTwitter
LINKEDIN
The Facts…Lawyers and Law Firms
#LI4Lawyers | @NancyMyrland

14. Approximately 66% used for professional reasons in past week
Approximately 40% within past 24 hours
66% use LinkedIn to connect with business & industry leaders
61% use LinkedIn to get news &information
60% use LinkedIn to connect with outside counsel
39% use to connect with outside counsel they do not work with.
LINKEDIN
The Facts…In-House Counsel
#LI4Lawyers | @NancyMyrland

15. Roughly nine out of ten (88%) business executives use LinkedIn
“often” or “very often.”
73% said that LinkedIn is their favorite social network, leaving
Facebook andTwitter in the dust.
LINKEDIN
The Facts…Other Executives, aka Potential Clients
#LI4Lawyers | @NancyMyrland

16. HOW HAS LINKEDIN CHANGED?
Blog posts on
Skills & Expertise
Endorsements in case
you want to dive deeper
http://bit.ly/NancyLI1
http:// bit.ly/NancyLI2
http:// bit.ly/NancyLI3
Skills & Expertise Endorsements
#LI4Lawyers | @NancyMyrland

17. QUICK SHOW OF HANDS
#LI4Lawyers | @NancyMyrland

18. LinkedIn has
given us
CRM
HOW HAS LINKEDIN CHANGED?
The New Contacts Feature
#LI4Lawyers | @NancyMyrland

19. Add A
Professional
Gallery To
Your Profile
HOW HAS LINKEDIN CHANGED?
Rich Media | Professional Gallery
“ChicagoBusiness
LawyerBlog”
#LI4Lawyers | @NancyMyrland

20. HOW HAS LINKEDIN CHANGED?
Rich Media | Professional Gallery
Add A
Professional
Gallery To
Your Profile
GuestBlogPost on
AttorneyAtWork
IndividualBlog
Posts
#LI4Lawyers | @NancyMyrland

21. Add A
Professional
Gallery
To Your
Newsfeed
HOW HAS LINKEDIN CHANGED?
Rich Media | Professional Gallery
#LI4Lawyers | @NancyMyrland

22. Find Out
Who Is
Listening &
Watching
HOW HAS LINKEDIN CHANGED?
Who’s Viewed Your Updates?
#LI4Lawyers | @NancyMyrland

23. Subscribe To
News
Channels (+)
HOW HAS LINKEDIN CHANGED?
LinkedIn Today
©2013 Myrland Marketing. All Rights Reserved.
#LI4Lawyers | @NancyMyrland

24. Follow
“Influential”
Thought
Leaders
LinkedIn Today
HOW HAS LINKEDIN CHANGED?
#LI4Lawyers | @NancyMyrland

25. More Visual
More Public
More Exposure
HOW HAS LINKEDIN CHANGED?
Groups
#LI4Lawyers | @NancyMyrland

26. “We’re
Busy
Out
Here!”
WHY SHOULD WE CARE?
#LI4Lawyers | @NancyMyrland

27. “LinkedIn is about
connecting talent
with opportunity at
massive scale.
Tools that enable
people to be great
at the jobs they are
already doing.”
-- CEO Jeff Weiner
WHY SHOULD WE CARE?
#LI4Lawyers | @NancyMyrland

28. “[With LinkedIn], you
can close the distance
between yourself and
the people who you
absolutely need to
meet in business.”
WHY SHOULD WE CARE?
JD Gershbein, CEO, Owlish Communications
[BUSINESS DEVELOPMENT] #LI4Lawyers | @NancyMyrland

29. [BUSINESS DEVELOPMENT]
WHY SHOULD WE CARE?
THE SPOTLIGHT
NOW SHINES ON
THE BRAND
KNOWN AS YOU
#LI4Lawyers | @NancyMyrland

30. [BUSINESS DEVELOPMENT]
LINKEDIN’S ROLE IN BUSINESS DEVELOPMENT
In A Nutshell
#LI4Lawyers | @NancyMyrland

31. [BUSINESS DEVELOPMENT]
DIGITAL BREADCRUMBS
#LI4Lawyers | @NancyMyrland

32. Your Profile should
package you in order
to help you connect
with the right people
online so you can
get to know one
another offline.
PERFECTING YOUR PROFILE
#LI4Lawyers | @NancyMyrland

33. Photo
Name
Headline
Vanity URL
Your Websites
PERFECTING YOUR PROFILE
©2013 Myrland Marketing. All Rights Reserved.
#LI4Lawyers | @NancyMyrland

34. Summary
Experience
Skills & Expertise
Education
Certifications
PERFECTING YOUR PROFILE
#LI4Lawyers | @NancyMyrland

35. Publications
Honors & Awards
Coursework
Additional Info
PERFECTING YOUR PROFILE
#LI4Lawyers | @NancyMyrland

36. [TURN CONTACTS INTO CONNECTIONS]
THE NEW CONTACTS
What’s For Breakfast? Contacts, of Course!
#LI4Lawyers | @NancyMyrland

37. THE NEW CONTACTS
[TURN CONTACTS INTO CONNECTIONS]
Spend Time Connecting Here
NewJobs Birthdays
©2013 Myrland Marketing. All Rights Reserved.
#LI4Lawyers | @NancyMyrland

38. [TURNCONTACTSINTOCONNECTIONS]
THE NEW CONTACTS
Tag To Your Heart’s Content

39. [TURNCONTACTSINTOCONNECTIONS]
THE NEW CONTACTS
The Danger of Complacency
#LI4Lawyers | @NancyMyrland

40. [TURNCONTACTSINTOCONNECTIONS]
People You May Know
HOW DO WE CONNECT?
AlwaysSend&Accept
InvitationsWith
ACustomNote!
#LI4Lawyers | @NancyMyrland

41. QUICK SHOW OF HANDS
#LI4Lawyers | @NancyMyrland

42. Comment on others’ updates.
Ask or answer a question.
Start group discussions.
Share your blog posts.
Share a blog post that might be of interest.
Reach out to connect when appropriate.
Groups
HOW DO WE CONNECT?
#LI4Lawyers | @NancyMyrland

43. [TURNCONTACTSINTOCONNECTIONS]
Followup
HOW DO WE CONNECT?
#LI4Lawyers | @NancyMyrland

44. Type to Tag
Then Select
[TURNCONTACTSINTOCONNECTIONS]
Use @ Mentions
HOW DO WE CONNECT?
#LI4Lawyers | @NancyMyrland

45. PROPER CARE AND FEEDING
#LI4Lawyers | @NancyMyrland

46. MUST BLEND WITH EXISTING PLAN
#LI4Lawyers | @NancyMyrland

47. A LITTLE TIME EVERY DAY
©2013 Myrland Marketing. All Rights Reserved.
#LI4Lawyers | @NancyMyrland

48. IF YOU CAN’T DO IT OFFLINE.
YOU CAN’T DO IT ONLINE.
#LI4Lawyers | @NancyMyrland

49. BUSINESS DEVELOPMENT HAS
NO MORE BOUNDARIES.
THE WORLD IS AT OUR FINGERTIPS.
REACH OUT.