www.musicmarketing.ie will focus on how the music industry will survive when in 2009 only 5% of downloads will be paid for. We believe marketing plays a major roll in the reinvention of the music industry and see the industry going down four roads: 1) Music through search 2) Music sharing 3) Music on the mobile 4) Music affiliation/sponsorship

7. 42% of Irish consumers access the web on their mobile phone with 21% accessing daily or weekly 4.9 million 2G and 3G mobile subscribers in Ireland Mobile penetration: 121% 3G penetration is to reach 55% by 2010 By the end of 2007, there was a mobile phone subscription for 50% of the world population (world population is 6.6 billion).

8. Who is striking likes its hot?

9. 1. Aligned values 2. Agreed objectives 3. Mutual respect and understanding 4. Focus on core competences 5. Commitment from all 6. Flexibility and willingness to experiment 7. Good communication channels 8. A well-executed, exciting creative 9. A dialogue with the consumer 10. Ongoing assessment 1. Exposure 2. Markets 3. Image 4. Distribution 5. Revenue Does she really like me?

11. Get all your music marketing Gossip at: