Rich Cherry, co-chair of MuseWeb, David London, Chief Experience Officer, The Peale, and Hiroko Kusano, conference organizer from MuseWeb talk about what is virtual tours for museums, how to create a meaningful virtual tours for your institution, and challenges.

1. MUSEWEB AT
MCN
Virtual Tour Experience
November 18, 2020 11am PST/2pm EST

2. David London
Chief Experience Officer, The Peale,
Baltimore, MD, USA
Website thepealecenter.org
Email CXO@thepealecenter.org

3. Hiroko Kusano
Partner & Conference Organizer
MuseWeb
Museweb.net
hiroko@museweb.net

4. Rich Cherry, Co-Chair of MuseWeb
Managing Partner, Museum Operations
@richcherry
rich@museweb.net
www.museops.org

5. The MW (MuseWeb) conferences convene annually in North
America. Our meetings and online and published proceedings
feature advanced research and exemplary applications of
digital practice for cultural, natural and scientific heritage.
Formed by leading professionals from around the world, our
community has been meeting since 1997, and recognizing the
best in cultural heritage innovation through the GLAMi awards
annually. More than 1,400 papers from the past 25 years of
MW conferences are freely accessible online and offer an
unparalleled resource for museum workers, technologists,
students and researchers that grows every year.
MW conference happens 6 months after MCN conference.
Next conference is April 5-9, 2021.
Museweb.net
@museweb
April 2020 Virtual Conference

6. Agenda
■ Introduction by Rich Chery, Co-chair, MuseWeb Conference
■ David London, Chief Experience Officer, The Peale – Review what the Peale did at
MuseWeb Conference in April 2020, Second Life space as well as other tours;
technical set-ups, accessibility, visual description, Q&A (1 hour)
■ Hiroko Kusano – Virtual tours for a small institution - review process and experience
working with the vendor and Matterport; what are audience are looking for? History
of virtual tour (5 minutes)
■ Rich Cherry – Review equipment and software options and workflow for doing your
own tour; Non-Public Tour uses for content (Construction, meeting & planning
facilitation, bidding, design etc.) (10 minutes)
■ Virtual tours and challenges (10 minutes)
■ Questions and Discussion (10 minutes)

7. What you will learn:
■ What is virtual reality?
■ What is a virtual tour?
■ How your museum can benefit from using virtual tours.
■ How your visitors can benefit from virtual tours.
■ Tools, content and processes required to create a virtual tour
■ How to capture 360 panoramic images.
■ How to create a virtual tour on your own.

8. The Peale Tour
MuseWeb Conference Virtual 2020
March 31 - April 4, 2020
■
If you are interested in viewing the tour,
https://mw20.museweb.net/session/tour-of-
the-peale-in-baltimore/

9. The Peale Center – Virtual Tours
http://s781620564.onlinehome.us/testing/thepeale/
Hardware
Image Setup:
■ Microphone
■ Light
■ 2nd Monitor
■ Tablet/phone
Software
■ Zoom
■ ManyCam
■ Inserts
■ Lower Third
■ Manage Data
■ Broadcasts to YouTube

10. The Peale Center – Virtual Tours
360 Video
Peale Garden. YouTube: https://youtu.be/OKEltiOE94o
Exhibitions:
Ghost Tour: https://www.youtube.com/watch?v=-aaM9RlXa18&feature=youtu.be
Devin Allen: https://www.thepealecenter.org/vt-devin-allen/
■ Second Life
https://maps.secondlife.com/secondlife/The%20Peale%20Museum/127/98/22
– -Linden Labs
– -Virtual Ability (Lower Third)
– -End in RedefineAble

11. Matterport:
Virtual Tours Vendors and Production
• Vendors
• Have you done the museum quality tour?
• Have you done artwork focus tour rather than the space focus (real estate) tour?
• When looking at tour vendors its important to remember that like design and website
creators… these firms are limited by the client’s budget, restrictions and vision.
• Production
Step 1: Deciding on what information to provide to the audience via tags.
Step 2: Create the content for the tags which can be text(60 characters), image, link to the
website, link to the YouTube video.
Step 3: 360 scanning 2-3 hours (8,000 sq ft gallery)
Step 4: Vendor to put together the scanned images and tag information.
Step 5 (option): social media clips (walkthrough virtual tour clips)

12. HIDA exhibition
@JAPAN HOUSE Los Angeleshttps://www.japanhousela.com/exhibitions/hida-a-woodwork-tradition-in-the-making/
Created by Oprena in summer 2020

13. Following exhibition
@JAPAN HOUSE Los Angeles
Created by Oprena in October 2020
https://www.japanhousela.com/exhibitions/windowology/

14. But is this what our audiences want?
Can museums share exhibitions and
stories through the virtual tour platform
that engage and inspire our audiences?

15. History Virtual Tours
Virtual tours have
been in the market
for longer than you
think.
The Frick was
scanning their
space prior to 2000
and surely there
were others.
The Frick – May 2000
The Frick today

16. Trends

17. Trends

18. Virtual Tours (with location specific content
and experiential content.)
In the last decade VR tours have become more prevalent and new aspects have been
added. They have always worked great with location specific content and experiential
content.
Modigliani VR by TATE Leonardo da Vinci by Louvre Museum KHUFU VR by EMISSIVE

19. Modigliani VR by TATE
YouTube, “The Making of Modigliani VR: The Ochre Atelier,” January 3, 2018
https://www.youtube.com/watch?v=CdYLscE6kE0
The Ochre Atelier as part of our Modigliani exhibition at Tate Modern 23 November 2017 – 2 April 2018.

20. Mona Lisa: Beyond the Glass
Produced by VIVEPORT
YouTube, “Mona Lisa: Beyond the Glass at The Louvre Museum,” Oct 21, 2019, https://www.youtube.com/watch?v=Au_UpzhzHwk
The first VR experience by the Louvre Museum, An integral component of the “Leonardo da Vinci” exhibition. On view at the Louvre Museum
Oct 24, 2019 – February 24, 2020.

21. KHUFU VR by EMISSIVE
Full Video, “Khufu VR a Journey in Ancient Egypt,” https://www.emissive.fr/en/project/khufu-vr-a-journey-in-ancient-egypt/. The project to be released
spring of 2021. The tour is guided by a member of the mission, who explains all the discoveries made by the scientific teams since 2015.
Vimeo video, https://vimeo.com/244341532

22. Can we create the virtual tour with
“togetherness” and “sharing”
experience?

23. Experience together
During the COVID pandemic, my 13 years old says, ”I am having a movie party with my
friends tonight!” I said “WHATTTTT?” I am not having several girls at my living during
COVID time! She said, “oh mom….”
Netflix came out with Teleparty. Teleparty is a browser extension for watching TV remotely
with friends, e.g., for movie nights with that long-distance special someone. It synchronizes
video playback and adds group chat. So you can laugh and giggle together!

24. Immersive Hyper-Reality Experience
Star Wars: Secrets of the Empire
The VOID and ILMxLAB
YouTube video, ”Secrets of the Empire,” January 25, 2018, https://www.youtube.com/watch?v=bKXPaCH83CY&feature=emb_logo
YouTube video, “Secrets of the Empire,” October 19, 2017, https://www.youtube.com/watch?v=ovDB0t0yRj4

25. Can we compete
with virtual tours
that engages the
audience in the
way they are
used to engaging
in person in the
museum?
Credit: Sabine Doolin
https://insightunlocked.net/2019/10/14/why-we-like-a-picture-or-the-hierarchy-of-visitor-needs/

26. Can we be creative and find ways to
create better content at a lower cost?
YouTube Video, “Why 'The Mandalorian' Uses Virtual Sets Over Green Screen | Movies Insider,” June 11, 2020
https://www.youtube.com/watch?v=Ufp8weYYDE8

27. Doing your own tour
All sizes of museums can benefit from capturing 360
images of exhibitions and spaces. In addition to potential
cost savings, the flexibility that rolling your own can offer is
extensive. 360 content is not just for tours… archiving
shows and even construction benefit from having images.
What you need:
■ Hardware
■ Software

28. Markets
Since museums
are not the only
market there is
great competition
and lots of
options for
hardware and
software.

29. Hardware
So many Cameras…

30. Hardware
Don’t forget
drones!

31. Software

32. Matterport

33. Matterport

34. Matterport

35. kuula

36. kuula

37. Pricing

38. My Gear

39. My Insta360 iPad app

40. Thank you!
Contact info:
Rich à rich@museweb.net
David à cxo@thepealecenter.org
Hiroko à hiroko@museweb.net