Segmentation Methods Within the laundry detergent category, you are to find one example that represents Demographic, one that represents Psychographic, and one that represents Benefit segmentation. You must use specific brands for your answers. You must also post a picture of the product and then describe the reason it is an example of that segmentation base. Then view the answers submitted by two classmates and suggest changes to those products that would target them to different segments. Refer to the given table. Segmentation Method Sample Segments Geographic Continent: North America, Asia, Europe, Africa, Within the United States: Pacific, Mountain, Central, South, Mid-Atlantic, Northeast Demographic Age, gender, income, education Psychographic Lifestyle, self-concept, self-values Benefits Convenience, economy, prestige Behavioral Occasion, loyalty Picture and description example: Bounce for Men is designed to reach the male demographic segment. It is specially designed for men with a special “pure sport” scent. The purpose is to differentiate the product in the market so that single men who do their own laundry select Bounce instead of any other brand. Comment Example: Bounce could offer a “Bounce for Women” with perfumed scents that would target single women in the laundry category. When you reply to your classmates’ posts, respectfully respond to the post and offer an opinion, reaction or comment with an example to support it. Try to expand and move the discussion forward, rather than merely agreeing with the post.  Remember that your initial post must be at least 250 words in length. ESSAY 2 DIRECTIONS: Many have written about the consequences of ethnocentric thinking in society and the effects on individuals (see Chapter 8 from Ruggiero’s Beyond Feelings). We have examined several poems that also express experiences of being cast as an outsider or straddling the margins of identities within a dominant culture. Examine (only) two poems from our class poetry readings (THE POEMS ARE AT THIS DOCUMENT BELOW.) How does the notion of the outsider manifest in the text? In this context, develop a common theme from the two poems and analyze how two literary elements in the poems highlight and support that theme.  WHAT ARE THE REQUIREMENTS: · Length:  · · Write 1200 words minimum, single-spaced. This looks like 2 full pages, single-spaced (falling under the word count will receive an F or lower with only the opportunity for a 15% increase on the revision). · Organization & Structure:  · · Generate a clear, thorough analysis, with two poems, theme, and specific literary elements explicitly referenced in the thesis. · Include a clear analytical structureas indicated in the Essay 2 PPT linked in this Essay 2 Directions page. · Include specific examples and textual support from the literary text that support your main points. [this means approximately 2-3 short "snippets" of quotes per body paragraph] · Include a thorough analysis of the impli ...

1. Segmentation Methods
Within the laundry detergent category, you are to find one
example that represents Demographic, one that represents
Psychographic, and one that represents Benefit segmentation.
You must use specific brands for your answers. You must also
post a picture of the product and then describe the reason it is
an example of that segmentation base. Then view the answers
submitted by two classmates and suggest changes to those
products that would target them to different segments.
Refer to the given table.
Segmentation Method
Sample Segments
Geographic
Continent: North America, Asia, Europe, Africa,
Within the United States: Pacific, Mountain, Central, South,
Mid-Atlantic, Northeast
Demographic
Age, gender, income, education
Psychographic
Lifestyle, self-concept, self-values
Benefits
Convenience, economy, prestige
Behavioral
Occasion, loyalty
Picture and description example:
Bounce for Men is designed to reach the male demographic
segment. It is specially designed for men with a special “pur e
sport” scent. The purpose is to differentiate the product in the
market so that single men who do their own laundry select
Bounce instead of any other brand.
Comment Example:
Bounce could offer a “Bounce for Women” with perfumed
scents that would target single women in the laundry category.

2. When you reply to your classmates’ posts, respectfully respond
to the post and offer an opinion, reaction or comment with an
example to support it. Try to expand and move the discussion
forward, rather than merely agreeing with the post. Remember
that your initial post must be at least 250 words in length.
ESSAY 2 DIRECTIONS:
Many have written about the consequences of ethnocentric
thinking in society and the effects on individuals (see Chapter 8
from Ruggiero’s Beyond Feelings). We have examined several
poems that also express experiences of being cast as an outsider
or straddling the margins of identities within a dominant
culture. Examine (only) two poems from our class poetry
readings (THE POEMS ARE AT THIS DOCUMENT BELOW.)
How does the notion of the outsider manifest in the text? In this
context, develop a common theme from the two poems and
analyze how two literary elements in the poems highlight and
support that theme.
WHAT ARE THE REQUIREMENTS:
· Length:
·
· Write 1200 words minimum, single-spaced. This looks like 2
full pages, single-spaced (falling under the word count will
receive an F or lower with only the opportunity for a 15%
increase on the revision).
· Organization & Structure:
·
· Generate a clear, thorough analysis, with two poems, theme,
and specific literary elements explicitly referenced in the thesis.
· Include a clear analytical structureas indicated in the Essay 2
PPT linked in this Essay 2 Directions page.
· Include specific examples and textual support from the literary
text that support your main points. [this means approximately 2-
3 short "snippets" of quotes per body paragraph]
· Include a thorough analysis of the implications and

3. significance of all of your findings.
· Do not cite more than 1-2 lines of poetry per citation. The text
is mere evidence, but the analysis should be carried by your
words.
· Sources - Include 2 Sources
·
· Incorporate only one source (not poems) from our course
readings (Beyond Feelings or Norton Anthology), used only
when necessary to support your points.
· Incorporate one external source from a peer-reviewed
scholarly article that is retrieved from the library databases. For
more information, see the Library Resources and Scholarly
Resources pages under Pages in Canvas.
· Submitting the Essay
·
· Copy/Paste the entire Essay 2 Grading Rubric on the last page
of your essay. Submit the essay as a Microsoft Word Document,
single-spaced. Microsoft Word is free when you access your
student email. This is explained in the Essay 2 PPT.
· Avoid personal pronouns and examples.
·
· This means that you will completely avoid personal language
like "I, we, you, my". Visit the Academic Language page for
more clarity.
· Use MLA Format and Include a Works Cited page
·
· Academic essays should look a specific way. The text is 12-
point, Times New Roman font, 1-inch margins, with no spaces
or gaps anywhere. Include a Works Cited page. Cite your two
poems in the Works Cited page. They do not count as sources.
For citation and quotation help, refer to the Essay Resources
page to help you complete this correctly, specifically the MLA
PPT. Remember that MLA format requires double-spacing,
but in this specific course, essays must be submitted single-
spaced.
· Review the Academic Honesty & Plagiarism page.

4. ·
· Any plagiarism detected in this paper will earn zero points
without the possibility for revision. If you need help regarding
plagiarism issues, reach out to your instructor or an on-duty
instructor in the WRC. Click here.
ACCEPTABLE POEMS FOR ESSAY 2 ANALYSIS:
(All poems can be located in an internet search)
· “Daystar” Rita Dove
· “Legal Alien” Pat Mora
· “I, Too” Langston Hughes (NA 1279)
· “Poem for a Young White Man” Lorna Dee Cervantes
· “Hanging Fire” Lorde (NA896)
· “The Changeling” Cofer (NA 908);
· “Latin Deli: An from Ars Poetica” Cofer (NA 943)
· “Sonrisas” Mora
· “I Wandered Lonely As A Cloud” Wordsworth (NA 853)
· “Dover Beach” Matthew Arnold
*Contact me if you would like to do another poem.
HOW WILL THIS ESSAY BE GRADED?
You must copy/paste the Essay 2 Grading Rubric onto your
essay’s last page before you submit it. The rubric indicates that
the essay grade will be based on these areas:
· Length: Essay meets the length requirements
· Organization & Structure: Essay follows the structure
indicated in the E2 PowerPoint and contains-
·
· Clear thesis w/ theme and listed literary elements
· Transitions and topic sentences with main element
· Explanation of literary element
· Specific examples of the element in poems that demonstrate
theme
· Elaboration/Analysis & Significance of two literary
elements/theme
· Sources: Essay uses/introduces/integrate two sources,

5. including one peer-reviewed scholarly source, correctly
according to the MLA and Quoting PowerPoints.
· Academic Language: Essay uses academic language as
specified in the Academic Language page
· Clarity: Essay is generally clear and understandable, free of
grammatical errors
· MLA Format: Essay follows visual MLA format indicated in
the Essay 2 PowerPoint
· Works Cited Page: Works Cited page includes and correctly
cites all sources used in the essay, including two poems
HELPFUL IN-CLASS RESOURCES TO CONSIDER:
· Library Resources
· Scholarly Sources
· Excerpt from White Fragility, DiAngelo (Links to an external
site.)
· “Ethnocentrism” Darity
· “Positionality” excerpt from Merriam & Bierema
· “The Science of Antiscience Thinking” Kenrick et al.
· “Kinds of Thinking” linked in pages
· “Intellectual Traits” Paul and Elder
· Chapter 7 - What is Argument? (Beyond Feelings)
· Chapter 8– “Mine-Is-Better” Thinking (Beyond Feelings)
PENALTIES
· Not meeting word count: F or lower
· Not following directions of choosing two poems and analyzing
common theme and 2 literary elements.
· Not following academic structure/organization indicated in E2
PowerPoint: D or lower
· Not including specific, detailed examples to demonstrate how
literary elements manifest in poems to demonstrate theme: D or
lower
· Not following the specific source requirement: D or lower
· Not following MLA Format: -10% or more
· Not following citation/MLA citation guidelines: -10% or more
· Plagiarizing anything: Zero without opportunity to revise.

6. Essay 2
See the Essay 2 Directions page on Canvas for FULL
Requirements & Guidelines.
Eng 1B
Poems & Resources
ACCEPTABLE POEMS FOR ESSAY 2 ANALYSIS:
(All poems can be located in an internet search)
“Daystar” Rita Dove
“Legal Alien” Pat Mora
“I, Too” Langston Hughes (NA 1279)
“Poem for a Young White Man” Lorna Dee Cervantes
“Hanging Fire” Lorde (NA896)
“The Changeling” Cofer (NA 908);
“Latin Deli: An from Ars Poetica” Cofer (NA 943)
“Sonrisas” Mora
“I Wandered Lonely As A Cloud” Wordsworth (NA 853)
“Dover Beach” Matthew Arnold
*Contact me if you would like to do another poem.
HELPFUL IN-CLASS RESOURCES TO CONSIDER:
Library Resources
Excerpt from White Fragility, DiAngelo
“Ethnocentrism” Darity
“Positionality” excerpt from Merriam & Bierema
“Confirmation Bias and the Power of Disconfirming Evidence”
Kolbert
“Kinds of Thinking” linked in pages
“Intellectual Traits” Paul and Elder

7. Chapter 7 - What is Argument? (BF)
Chapter 8– “Mine-Is-Better” Thinking (BF)
Literary Element: Any element of literature that enhances the
story and creates meaning: Check out powerpoints that discuss
figures of speech and figurative language. These are linked into
the Essay 2 Directions page called the Literary Elements
Resources page.
Essay 2 Directions – Structure
This essay should have about 6 paragraphs:
Introduction
Supporting Point 1A
Supporting Point 1B
Supporting Point 2A
Supporting Point 2B
Conclusion
Introduction
Conclusion
Supporting Point 1A
Supporting Point 1B
Supporting Point 2A
Supporting Point 2B
Essay 2 Directions – Specific Structure
This essay should have 5 paragraphs:
Introduction

8. Supporting Point 1 – Literary Element 1 Poem A
Supporting Point 1 – Literary Element 1 Poem B
Supporting Point 2 – Literary Element 1 Poem A
Supporting Point 2 – Literary Element 1 Poem B
Conclusion
Introduction
(with clear thesis containing authors and poems titles w ith list
of two similar literary elements)
Conclusion
(re-state thesis)
Lit. Element 1 – How Lit. Element 1 manifests in Poem A
Literary Element 1 – How Lit. Element 1 manifests in Poem B
--(Clear transition to Poem B)--
Literary Element 2 – How Lit. Element 2 manifests in Poem A
Literary Element 1 – How Lit. Element 2 manifests in Poem B
--(Clear transition to Literary Element 2)--
--(Clear transition to Poem B)--
Helpful Tip:
Each box is its own paragraph, so you have to make sure you
transition very clearly with topic sentences
Essay 2 Directions – Specific Structure
This essay should have 5 paragraphs:
Introduction
Supporting Point 1 – Literary Element 1 Poem A
Supporting Point 1 – Literary Element 1 Poem B
Supporting Point 2 – Literary Element 1 Poem A
Supporting Point 2 – Literary Element 1 Poem B
Conclusion

9. Introduction
(with clear thesis containing authors and poems titles with list
of two similar literary elements)
Conclusion
(re-state thesis)
Literary Element 1 – How it manifests in Poem A
Literary Element 1 – How it manifests in Poem B
Literary Element 2 – How it manifests in Poem A
Literary Element 1 – How it manifests in Poem B
--(Clear transition to Literary Element 2)--
One literary element that Author A and Author B use to
demonstrate the theme of X is {literary element 1}. In Poem A,
Author A…..
Similarly, in Poem B, Author B demonstrates literary element 1
by…..
Another literary element that Author A and Author B use to
highlight the theme of X is {literary element 2}. In Poem A,
Author A…..
Author B also demonstrates literary element 2 by….
Essay 2 Directions – What should be in the introduction?
Introduction:
Hook: Create a broad statement about topic
Context: Discuss topic/Introduce specific poems you will
analyze (2-3 sentences)
Thesis w/ listed points: State collective singular theme of two
poems and two specific devices you will be analyzing in your
body paragraphs.
Justification: Connect the theme to the human experience.
Sample from poems NOT assigned in class:

10. The loss of a loved one can create intense pain and grief for
those who are “left behind.” Two authors who discuss loss are
W.H Auden in his poem “Stop All the Clocks” and Natasha
Trethewey in her poem “Myth.” These poems utilize specific
literary devices that help readers experience grief in different
ways. Through the use of visual imagery and metaphor, both
Auden and Trethewey convey how the lasting effects of losing a
loved one can impact a person’s life well after their loved one
has passed.
Generate Your Thesis
You must brainstorm and create a thesis before starting your
essay. STOP and visit the “Generating a Thesis” powerpoint to
brainstorm and determine your main points so they are arranged
in a clear thesis statement before you write your paper.
Essay 2 Directions – What should be in the thesis?
Suggested Thesis Structure:
Theme is demonstrated in both Author 1 “Poem A” and Author
2 “Poem B” through the use of device and device.
Through the use of device and device, theme is demonstrated in
both Author 1 “Poem A” and Author 2 “Poem B.”
What is a Theme? See the Setting & Theme PPT in the Literary
Elements Resources page in Canvas. Remember, a theme is not
a command. It is more emphasizing the universal consequence
of something.
What is a Theme?
See the Setting & Theme PPT in the Literary Elements

11. Resources page in Canvas.
Remember, a theme is not a command. It is more emphasizing
the universal consequence of something.
Instead of:
Pat Mora’s poem “Illegal Alien” is about the speaker’s
isolation…
Pat Mora’s poem “Illegal Alien” says don’t cause isolation!…
Pat Mora’s poem “Illegal Alien” demonstrates the theme is
about discrimination for the speaker…
Re-word like this:
Pat Mora’s poem “Illegal Alien” demonstrates the consequences
of isolation that prejudice creates for people of color, as
demonstrated beautifully through the speaker…
IMPORTANT: Note how the better theme can be applied to
ANY context, not just a poem? A theme is a universal
consequence, implication, or occurrence.
Essay 2 Directions – What should be in the supporting points?
Transition + main literary element that highlights poem/s theme
Explain the literary device/define it for the reader
Provide specific example & textual support (no more that 1-2
lines of poetry)
Significance of example & how the example demonstrates the
theme
…One way that theme is demonstrated is through device.
…Device is used in poetry to…in Author 1 Poem A, Author 1
uses it in this way…
For instance…
This is significant because…
**[new paragraph]**

12. Similarly, [same] theme is also demonstrated in Author 2 Poem
2 through [same] device.
For instance, this is demonstrated when…
Sample from poems NOT assigned in class:
One way that loss is portrayed in both Auden and Trethewey’s
poems is through visual imagery. Since poetry paints a picture
for the reader who cannot necessarily visualize what the poet
intends, visual imagery is vital to a poem’s strength in
communicating a message. In both poems, the authors use
intense visual imagery to display the speakers’ emotions after
losing someone. For instance, in Auden’s poem, he uses
hyperbole to construct a visual image of the whole world
shutting down after his partner dies. He states, “Pack up the
moon and dismantle the sun” (line 14). He also emphasizes that
even the stars are not wanted, and that he should “put out every
one” (line 13). This imagery allows the reader to imagine the
utter devastation in the speaker’s heart as not even nature, a
component of life that is fundamental, can exist with the death
of this person.
Similarly, in Trethewey’s poem, she uses visual imagery
…[discussion with examples partially removed]… These
examples demonstrate the complexities of human life by
allowing the reader to visualize grief and sadness, which,
according to Janet Rodriguez in her article “Love and Loss in
Literature,” is an important aspect how poetry can heal. She
states, “the power of words through creative practice can help
cultivate a sense of understanding among people” (89). This
sense of empathy reflects necessary intellectual traits that allow
one to function, make good decisions, and thrive in a complex
world.
Essay 2 Directions – What should be in the conclusion?

13. Restate thesis
Comment on Theme and why/how poems demonstrate
theme…and why theme relevant to humanity/the human
experience, etc.
Also…Copy/Paste the entire Essay 2 Grading Rubric to the last
page of your essay
Where is the Essay 2 Grading Rubric? --Linked at the top of the
Essay 2 Directions page.
**Helpful Hint: Your syllabus correctly cites most sources we
have read. For sources not in the syllabus, use the MLA Citation
PowerPoint to help correctly cite sources.
Essay MLA Format
12-point font
Times New Roman
1-inch margins
Eliminate large gaps/spaces
For this class, single space
Works Cited MLA Format
Cite 2 poems and 2 required sources for a total of 4 citations
Double-space sources
Use a hanging indent: Indent all lines after the first line of the
source.
eliminate large gaps/spaces
12-point font
Times New Roman

14. 1-inch margins
Click here for a sample (on page 9 of the document)
Helpful Resources to Consider
FOLLOW THE STRUCTURE. I will provide clear guidance on
how the essay should be organized from the thesis to the
conclusion. Academic writing is not freewriting, and in a
positive way, you can rely on a specific structure to know what
to write about and where. This is one of the most important
factors of a successful essay.
It is vital that you review powerpoints on MLA Citations,
Integrating Sources & Quotations, Basic Essay Structure, Basic
Paragraph Structure, Generating a Thesis, Improving Your
Thesis Statement, and Introductions & Conclusions. Find these
under Files on Canvas.
Visit the Library Resources page linked in the first Course
Module to learn more about Library Databases. Your external
source needs to come from the Library Databases and be peer -
reviewed.
Revisit materials from the poetry weeks, such as those listed in
the Essay 2 Directions and Slides of this PPT.
Visit Office Hours for help. Hours are listed in the syllabus. For
the link, go to the first module in Canvas.
Essay 2 Grading Rubric
You must copy/paste the Essay 2 Grading Rubric onto your

15. essay’s last page before you submit it. The rubric indicates that
the essay grade will be based on these areas:
· Length: Essay meets the length requirements
· Organization & Structure: Essay follows the structure
indicated in the E2 PowerPoint and contains-
· Clear thesis w/ theme and listed literary elements
· Transitions and topic sentences with main element
· Explanation of literary element
· Specific examples of the element in poem/s
· Elaboration/Analysis & Significance of two literary
elements/theme
· Sources: Essay uses/introduces/integrate two sources,
including one peer-reviewed scholarly source, correctly
according to the MLA and Quoting PowerPoints.
· Academic Language: Essay uses academic language as
specified in the Academic Language page
· Clarity: Essay is generally clear and understandable, free of
grammatical errors
· MLA Format: Essay follows visual MLA format indicated in
the Essay 2 PowerPoint
· Works Cited Page: Works Cited page includes and correctly
cites all sources used in the essay, including two poems
PENALTIES
· Not meeting word count: F or lower
· Not following directions of choosing two poems and analyzing
common theme and 2 literary elements.
· Not following academic structure/organization indicated in E2
PowerPoint: D or lower
· Not including specific, detailed examples to demonstrate how
literary elements manifest in poems to demonstrate theme: D or
lower
· Not following the specific source requirement: D or lower
· Not following MLA Format: -10% or more
· Not following citation/MLA citation guidelines: -10% or more
· Plagiarizing anything: Zero without opportunity to revise.