5. Food Industry:
Consumers-
51% of families are buying more organic products than a year ago
1 in 3 American households shop for organic foods because of intolerance or
allergy
65% of consumers express the desire for foods with organic ingredients
7. Food Industry:
Consumers- Demographics
Top 3
Markets For
Organic
Sales 2014
Phoenix –
Tuscon
Dallas- Fort
Worth
Slat Lake
City
Most Organic Consumers are:
18 to 29 Years Old
Democratic
Annual Household Income- $75,000
Compiled by Author takepart.com
8. Food Industry:
Consumers- Demographics
50 million Americans between the ages of 18 and 32
Currently lack the spending of power of their parents
Less persuaded by marketing
Have greater affinity for natural and organic
Are starting their own families
9. Food Industry:
Consumers- Regional Sales
90%
West
Coast
90%-87%
New
England
86%
Pacific
Northwest
82%
Mountain
West
79%
South
Atlantic
75%
West
South
Central
68%-80%
Southern
States
Sales Penetration By Region in The U.S.
Compiled by Author takepart.com
American households
all over of the country
make organic a part of
their supermarket and
retail purchases
10. Food Industry:
Consumers- Type of Buyers
Strapped Seekers
•Likes to try new things and live a healthy
lifestyle, but knows they should make healthier
choices than they do.
•Median income of $45,000 and median age of 45,
these shoppers represent all levels of education.
Healthy Realists
•Healthy, fit and exercise are important. They are
the first among their friends to try something new.
Have a hard time deciding to buy healthy or not
•Average age is 39, they have attended college and
earn a median income of $65,000.
Indifferent Traditionalists
•Leading a simple life with few passions, they may
try healthy products but do not consider
themselves on the leading edge of change
•Median income of $46,000 that skews under
$25,000, these shoppers are aged 65 on average
and have a high school education.
Struggling Switchers
•Shoppers are focused on staying within their
budgets, have suffered during the last recession,
but know they should be eating healthier and
getting more exercise
•Median income of $56,000, they are aged 39 on
average and attended all levels of school.
Resistant Non-believers
•With very little desire to explore other options for
things to buy, Resistant Non-believers stay loyal to
the products they know.
•Have completed high school, have an average age
of 52 and a median income of $48,000.
Compiled by author from .ibtimes.com
11. Food Industry:
Consumers- Type of Buyers
LOHAS (Lifestyles of Health and
Sustainability):
•Heaviest purchasers of green products. They are
environmental stewards dedicated to personal and
planetary health.
•They are early adopters and influencers in the organic
industry, continually looking for “deeper green”
products
Naturalists:
•They are interested in protecting the environment – an
interest mostly driven by personal health reasons – they
are not as involved in planetary health
•They are engaged and are avid users of natural and
organic consumer packaged products.
Drifters:
•Motivated by the latest trends, DRIFTERS commitment to
sustainability is constantly shifting.
• Less active in the environmental movement. They tend
to participate in certain LOHAS-related activities, such
as corporate boycotting and recycling
Conventionals:
• On the fringe of the environmental movement with no
plans to become further involved
•Well-educated, waste-conscious, practical and rational
consumers motivated by frugality rather than
environmental goals
Unconcerneds:
•Don’t possess much environmental responsibility unless
they feel it imminently affects their livelihood.
•The number of UNCONCERNEDS has fallen in recent
years, suggesting that eco-related messaging is perhaps
beginning to penetrate this consumer segment
compiled by author from source http://academicsreview.org/
12. Food Industry:
Consumers- Type of Buyers
18%
12%
26%
27%
17%
Buyers of Organics:
LOHAS Naturalites Drifters Conventionals Unconcerneds
Compiled by author from academicsreview.org
13. Food Industry:
Consumers- Reasons Why to Buy
Organic Food
Produced With No
Gmo’s:
• Genetically engineered
ingredients are now found
in at least 75% of all non-
organic U.S. Processed
foods, even in many
products labeled or
advertised as "natural"
or €œall natural
Can’t Use Pesticides,
Antibiotics, Growth
Hormones And
Chemical Fertilizers:
• Consumers worry about
pesticide and drug residues
routinely found in non-
organic produce, processed
foods and animal products
Concerned About
Climate-destabilizing
Greenhouse Gas
Pollution, Including
CO2, Methane And
Nitrous Oxide
• Between 35%-50% of these
gasses in North America
come from our energy-
intensive, chemical-
intensive food and farming
system
• Chemical fertilizers pollute
the environment
No Nuclear
Radiation:
• Radiating food with nuclear
waste or electron beams,
which destroy vitamins and
nutrients and produce
cancer-causing chemicals
such as benzene and
formaldehyde.
Rampant E-coli,
Salmonella,
Campylobacter Among
Other Diseases:
• The Centers for Disease
Control admit that millions
of Americans suffer from
food poisoning every year
Complied by Author From organicconsumers.org
14. Food Industry:
Consumers- Reasons Why to Buy
Municipal Sewage
Sludg as Fertilizer in
Other Farms:
• Municipal sewage sludge
contains hundreds of
dangerous pathogens, toxic
heavy metals, flame-
retardants and others.
Coming from residential
drains, storm-water runoff,
hospitals, and industrial
plants
Grinding Up
Slaughterhouse Waste
And Feeding It To
Animals, Has Lead To
Rise Of Mad Cow
Disease:
• Others farmers feed their
animals, slaughterhouse
waste, manure and or
bloodoffal. Organic farmers
can’t feed their animals
any of that.
Consumers Care About
The Humane
Treatment Of
Animals:
• prohibits intensive
confinement of farm
animals. In addition to the
cruelty and unhealthy
confinement of animals on
factory farms produce a lot
of manure which emits
methane.
Want To Purchase
Foods With A Lot Of
Nutrients And No Non-
organic Ingredients:
• Organic foods are
nutritionally dense
compared to foods
produced with toxic
chemicals, chemical
fertilizers, and GMO
seeds. They also have more
vitamins and minerals then
other food.
The Desire of
Preserving American
Family Farms:
• Small organic farms
produce twice as much
food per acre as chemical
and GMO farms, while using
far less fossil fuel and
sequestering large amounts
of excess CO2 in the soil.
They also far out-produce
chemical farms under
extreme weather conditions
of drought or torrential
rains
Complied by Author From organicconsumers.org
15. Food Industry:
Consumers- Word Association
Chemical
Free
Alternative
Lifestyle
Clean/Pure
Fresh Natural Home Grown
Earth
Friendly
Healthier/More
Nutritious
Less than 20%
had negative
word
association
Note: More frequently
cited words by
respondents are
indicated
by larger font
Compiled by author from joe.org
2/3 of buyer’s
Offered Positive
Word Associations
Regarding Organic
Food
16. Food Industry:
Consumers- Knowledge and Perceptions
Respondents
to a
nationwide
survey
believed that
organic foods
are:
Better for the
environment
Better for
health
Buying and
using organic
products is
better for
supporting
small and
local famers
In a Statewide phone survey conducted by the Oregon Survey Research Center, of the 637
interviewed 77% or respondents reported purchasing organic food in the past 6 months
58% 54% 57%
Compiled by author from joe.org
17. Food Industry:
Consumers- Top 10 Specialty Foods
Compiled by author from foodmanufacturing.com
Specialty is defined as premium quality food
that has ethnic and exotic flavors.
Usually found in small shops and markets.
One third of specialty shoppers frequent
natural food stores
One fourth of specialty shoppers visit
farmers markets
Specialty foods should not be
confused with organic foods
18. Food Industry:
Consumers- Benefits
More of certain
vitamins and minerals
may be present in
organic products
Organic farming has
less of an
environmental impact
Reduced exposure to
pesticides and other
chemical additives
Compiled by author from commhealthcare.com
Organically grown produce still has certain favorable
benefits over its conventionally grown counterpart
20. Controversy:
Synthetic Materials in Agricultural-
In 2014 the USDA introduced synthetics to the National List of Allowed and
Prohibited Substances that can be used in organic agriculture - The Sunset
Process law
Opinions of the Law:
It will be harder, or almost impossible to eliminate synthetic materials from the list
It is a power play by large corporate interests to control the organic food industry
The law undermines the process by altering the confidence and the integrity of the
industry
21. Controversy:
GMO- Genetically Modified Organisms-
GMO refers to plants and animals that have undertaken a process by which
scientists alter their genes with DNA.
Today, about two-thirds of all food available in supermarkets has been
genetically engineered
Large biotech companies are developing “terminator seeds” which are sterile
and have to be purchased annually
22. Controversy:
USDA –NOP Controversy-
There are only about 28 employees in the National Organic Program (NOP) to
track and enforce organic standards
When fraud occurs, the compliance and enforcement division of the NOP is
tasked with inspecting and taking appropriate action
23. Controversy:
USDA’s Marketing Service- AMS
Safer Nutritious Healthier
70%
A 2005 survey done by the USDA’s National Organic Standards (NOS) reported
that consumers believed foods carrying the USDA organic seal were:
46% 65%
Compiled by author from academicsreview.org
24. Controversy:
Top Five Biotech Crop Countries 2003-
United States 63% 105.7 million acres (soybean, maze, cotton, canola)
Argentina 21% 34.3 million (soybean, maze, cotton)
Canada 6% 10.9 million (canola, maze, soybean)
Brazil 4% 7.4 million (soybean)
China 4% 6.9 million (cotton)
Other 2% South Africa, Australia, India, Romania, Uruguay, Spain, Mexico, Philippines, Columbia,
Bulgaria, Honduras, Germany, Indonesia
In 2003, the global area of biotech crops was 167.2 million acres
Compiled by author from realtruth.org
25. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com
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https://foodinstitute.com/blog/organic-sales-increase-eleven-percent