1. A FRESH TWIST
TO YOUR CREATIVE NEEDS

2. IDEAS THAT ARE SIMPLE, FRESH AND
CONNECT WITH THEIR TARGET AUDIENCE
DO THE JOB BETTER.
Our inspiration is the simple lemonade. It’s simple,
refreshing, cost effective and does what it is meant to do.
It works because it establishes a connection
with our basic senses.

3. MOHNISH KATIAL
Co-Founder & Creative Head
LinkedIn Profile
https://www.linkedin.com/in/mohnishkatial
SHILPI CHOUDHURY
Co-Founder & Chief Storyteller
LinkedIn Profile
https://in.linkedin.com/in/shilpichoudhury
THE
CORE
TEAM

4. BRAND IDENTITY
Logo Design
Brand Guidelines
Brand Presentations
PRINT
Advertising Campaigns
Marketing Collateral Design
Stationary
WEB & DIGITAL
Web Design
Content Development
Web Development
Video Creation
INBOUND MARKETING
Blogging
White Paper & Infographics
Social Media Marketing
Email Campaigns
MOBILE
App UI/UX Design
App Development
Game Design
WHAT
WE DO

5. SOME IDEAS
WE HAVE BROUGHT TO LIFE

6. The Brief - Kyra was a young offline jewellery brand in an
already crowded market. They were looking for a
branding solution which could give them a strong
foundation. The branding should resonate with their
target audience & build trust, as trust is an important
deciding factor in the jewellery space.
Our Solution - Keeping true to the segment it was
operating in, Kyra’s branding was designed to look
elegant, and opulent. The logo was designed in gold &
black, stationary carried the same look in white. A
WhatsApp promo was done to invite people for the
inauguration of the store.
IDENTITY & BRANDING

7. The Brief - Adtrax is a SaaS-based analytics tool for mobile
advertising. They were primarily targeting the global
market. They needed an identity that would resonate
with their international, no-nonsense clientele. The
website was to focus on product trials & the app had to
be user-friendly so that even a non-tech person can use
it.
Our Solution - The Adtrax logo was kept simple and
minimal. The website focused on the CTA right from the
banner. The Adtrax tool was kept clutter-free and used
data viz to communicate key stats. The dashboard gave
snapshots of key metrics and user could drill-down
for details.
BRANDING, WEBSITE, CONTENT AND WEB APP DESIGN

8. The Brief - Vyomo is a home salon
service. It needed a web application that
was simple and easy-to-use so that
women could find the service they were
looking for easily and book it without
any hassle.
Our Solution - The web application was designed focusing on driving
conversions. Each service was depicted pictorially for a visual appeal.
The UI of the booking engine was kept simple so that anybody with
basic internet know-how can use it. Service recommendations were
incorporated within the booking engine for increased opportunities to
upsell and cross sell.
BRAND REVAMP & WEB APP DESIGN

9. The Brief - FreePaisa is an android app that incentivizes
users for trying out new apps. The existing app interface
looked cluttered. The campaigns did not stand out and
looked as mere listings. User engagement was low.
Our Solution - The entire UI was rethought. Each
campaign listing was given a banner space where brands
could convey their story. To drive user engagement,
simple games were designed where users could spend
their earnings and also earn more.
MOBILE APP DESIGN
Old UI New UI

10. The Brief - Battle of Dots is a mobile game that wanted to digitally
recreate the paper-pencil game of yesteryears where you connect
dots to form boxes and the side with the maximum number of
boxes wins. The game UI needed a twist to give it a contemporary
touch without losing out on the nostalgic appeal. It also sought to
expand it’s player base from kids to just about anybody who
enjoyed playing mobile games.
Our Solution - The UI recreated the chalk board
look and feel on mobile. To give it a “battle” feel,
cannons were added to the interface which was
shot when a user played his turn. Users could
convert their points into real money and transfer
it to their mobile wallet.
GAME DESIGN

11. The Brief - Aabhushanam is an online
diamond jewellery store. As part of
Mother’s Day, they wanted a campaign
that would create awareness around
their brand and drive engagement on
their Facebook page.
Our Solution - “My Mum’s Jewellery Box” contest was conceptualized for
the occasion. Participants had to share a pic with their mom and write a line
or 2 about their most memorable jewellery from their mom’s collection.
Several posts were also created to generate buzz around the contest. The
winner was to get a diamond pendant. The contest tied the brand to its
core product “jewellery” and saw a substantial spike in engagement.
SOCIAL MEDIA ENGAGEMENT

12. The Brief - iReff is an app for finding the best prepaid
mobile recharge and other prepaid subscription
related info. It needed content which could help
them with SEO as well as create a “pull” factor for
their target audience the 15-34 years price-
conscious prepaid mobile users in India.
Our Solution - Keeping true to its price-conscious end user,
several content pieces were created which helped the user
with their prepaid subscription and in making them aware
about lesser known prepaid hacks. The core idea was to
establish iReff as the thought leader in its space and the go-to
app for anything related to prepaid subscription.
INBOUND MARKETING

13. THANK YOU!
Please reach us at
shilpichoudhury@outlook.com
+91-9901884913
mohnishkatial@outlook.com
+91-9632688737