Case Study on 7Eleven

1. Presented by
Ashim Saikia
Tridib Sarma
Mercilis Kamei
Anupal Sarmah
Mithisar Basumatary

2. Introduction
• 7-Eleven is an American-Japanese
international chain of convenience stores
• 7 to 11 O’clock for 7 days
• Founded in 1927
• Parent Company: Seven & I Holdings Co.
• Its headquarter is in Irving, Texas
• It operates in 18 countries in 56,600 retail
outlets

3. Products

4. Competitors
• OXXO
• ampm
• Family mart

6. Question 1
What factors influence decisions of opening and
closing of stores? Location of stores?
• Customer demand.
• Opening of stores where potential customer
exist.
• Cost effective

7. Question 2
Why has 7-eleven chosen off-site preparation of
fresh food?
• Reduction of lead time
• Low inventory maintenance cost
• Supply made upon request
• Best match of supply and demand

8. Question 3
Why does 7-Eleven discourage direct store
delivery from vendors?
• To reduce transportation cost
• Product differentiation
• Rapid delivery
• Fresh and quality food