Gamification continues to prove its value in many training environments, but what’s the secret? Join Dr. Richard Hyde, E-Learning Consultant at Mind Click, in this exclusive webinar to discover what it takes to increase user engagement and effectively leverage gamification in your organisation to truly capture the hearts and minds of your learners… or your players. This webinar covers: Why gamification is pivotal to increase user engagement The important distinctions between The Learner and The Player What it takes to deliver a successful learning game without compromising on the content The key mechanics of gamification Learning game examples delivered for the likes of Tesco and others

1. Learner vs Player
The secret to improving user engagement
with gamification
love it or
hate it
designing
learning games
where it’s
being used
https://goo.gl/NoyP93
@richardthyde

2. What stops you
using gamification in
your organisation?

3. 1
love it or
hate it

4. Shortened
attention
Social isolationDistractionCost to create

5. [Unicorn, 2016]
30
%
16
%
41
%
28
%
18
%
10
%
8%
48
%
34
%
67
%
32
%
25
%
22
%
5%
11
%
Engagement Immersion Multi-tasking

6. a
voluntary
attempt
to overcome
unnecessary
obstacles

7. safe place to try new behaviours

8. 2
designing
learning games

9. learner
objectives
mandatory
read/watch
instructions
rarely fail
spaced feedback
spaced interaction
player
rules
voluntary
experience
intuition
constant failure
constant feedback
constant interaction

10. flow

11. skill
difficulty
anxiety
boredom

12. multi-session

13. progressive disclosure

14. ANALYSE
DESIGN
DEVELOP
IMPLEMENT
EVALUATE
addie

15. BRAIN STORM
LEVELSAESTHETICS GAME ENGINE
PAPER VERSION
PROTOTYPE
FINAL
agile
SPRINT SPRINT SPRINT

16. 3
where it’s being
used

17. Mortgage advisor course
3 week - face to face - qualification
gamification - rich media - social learning

19. Currency,
goods & values
Virtual
environment
Ownership &
possession
Progress &
development
Scarcity & time-
based
Loss &
avoidance

20. http://goo.gl/dIifK9

21. Game 1:
Move into
Mortgage Ville
Game 2:
Your
Mortgage Ville
customers
Game 3:
Give Mortgage
Ville what it
needs
Game 4:
Mortgage Ville
turns up the
heat
Face to face &
online
consolidation
session
Face to face &
online
consolidation
session
Face to face &
online
consolidation
session
Face to face &
online
consolidation
session
Pre-course study resources & face to face activities
Video resources & documentation
Experiential
Formal (org)
On-demand
Formal
(learner)

22. Boots Christmas product game
Bite-sized chunks - Create excitement - Shake things up
Engage and inspire colleagues
Christmas product game
promote In Store Ordering - time poor
shake things up - emotional reaction

23. Choice Anxiety Repetition

25. https://goo.gl/wM3EiZ

26. 2015
The best
Christmas
ever?
e-Learning Completions
15,000
45,000
20152014

27. epic
meaning
simple
rules
drip feed
help
aesthetics
matter
test to the
point of
annoyance
spread of
scores
balance
game play &
learning
paper
prototype

28. https://goo.gl/NoyP93
@richardthyde