1. The Most Simple & Awesome Way To Generate A
Marketing Plan That Will Get You More Clients
Presented By – Michael Trow
Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com

2. The Challenge!

3. 5 Steps To More Revenue
“Before Everything Else, Getting Ready Is The Key To Success” – Henry Ford
1) Set The Goals
2) Define The Target Market(s)
3) Refine The Message
4) Effectively Promote Yourself
5) Effectively Promote The Business
Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com

4. About Michael
Culture and Business Enthusiast
Practitioner of Proven Methodologies
Proven Business Grower
Wine Appreciator, Dog
Lover & Out of
Practice Musician *My perfect Sunday
**Not my dog!
Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com

5. What I Do
“Often businesses and managers have a theory or ideology but fail to convert this
into actionable, measurable steps and a process that can be duplicated with ease”
Help service providers get more clients
By
Working with them to improve the effectiveness and efficiency
of their sales and marketing activity
Through
Coaching, Consultancy & Training
Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com

6. 5 Steps To More Revenue
1) Set The Goals
2) Define The Target Market(s)
3) Refine The Message
4) Effectively Promote Yourself
5) Effectively Promote The Business
Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com

7. 1. Set The Goals
"Goals allow you to control the direction of change in your favor." Brian Tracy
What:
Realistic Targets Based On Fact
Why:
To Know What To Do
How:
Reverse Engineer
When:
Regular Review

8. 1. Continued…
The Result Is:
$$$
Channel 1 -$ Channel 2 - $ Channel 3 -$
KPI Based On KPI Based On KPI Based On
Conversion Conversion Conversion
Rates Rates Rates

9. 2. Define The Target Market(s)
“The aim of marketing is to know and understand the customer so well the
product or service fits him and sells itself.” – Peter Drucker
What:
A Statement Outlining Who You
Can, & Want, To Do Business With
How:
The Larger Collective Of Your Ideal
Clients Based On Circumstances
Why:
You Know Where To Find Them
They Know You Serve Them
You Can Be Consistent

10. 3. Refine Your Message
“If Your Potential Clients Are Going To Purchase Your Services and Products They
Must See Them As Investable Opportunities” – Michael Port
What:
Relevant Statements That
Resonate With Your Audience
How:
Based On The Market’s Needs &
Compelling Desires
Where:
Everywhere
Why:
You Show You Understand Them
You Reaffirm Your ‘Expert’ Status

11. 4. Effectively Promote Yourself
What:
The Activity Of Developing &
Cultivating Relationships With
Referral Partners & Market
Influencers
How:
Systematically Approach
Individuals, Organizations &
Businesses
When:
Daily

12. 5. Effectively Promote The Business
What:
The Optional Activity That Is
Needed To Help Achieve The Goals
How:
Writing, Speaking, Social Media,
Advertising, Sales etc.
When:
Consistently
Where:
Mediums Your Audience Use

13. Summary
Be Systematic, Process Driven,
Methodical and Consistent In
Everything You Do
Know Where The Revenue Is Coming
From
Communicate Effectively The
Result(s) You Deliver
Raise Awareness Through Relevant
Channels

14. Questions: - info@michaeltrow.com
Visit www.michaeltrow.com
Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com