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Chapter 1 of Marketing 4.0

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Alexander Michael Bautista
Alexander Michael Bautista

COSLA Presentation for Chapter of Marketing 4.0 by Philip Kotler

Marketing
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CHAPTER 1 Bautista, Alexander Michael N. BA 178THW 1st SemesterAY 2016-2017 University of the Philippines-Diliman
POWER SHIFTSTOTHE CONNECTED CUSTOMERS
OUTLINE From Exclusive to Inclusive FromVertical to Horizontal From Individual to Social
From Exclusive to Inclusive: Failure to tap the growing segment previously referred as non-market will more likely result to short lived existence as other parties drawing interests to the innovation can come up with clone versions.
From Vertical to Horizontal: Innovation does not only come from companies. Moreover, information about products does not only come from companies. Existence of blogs, vlog and social media gives existing and potential customers ways to know brands better.
From Individual to Social: Social conformity continues to increase as customers become cares more about the opinions and reviews of others, It is also more likely that people share their opinions others may be interested.
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Chapter 1 of Marketing 4.0

  • 1. CHAPTER 1 Bautista, Alexander Michael N. BA 178THW 1st SemesterAY 2016-2017 University of the Philippines-Diliman
  • 3. OUTLINE From Exclusive to Inclusive FromVertical to Horizontal From Individual to Social
  • 4. From Exclusive to Inclusive: Failure to tap the growing segment previously referred as non-market will more likely result to short lived existence as other parties drawing interests to the innovation can come up with clone versions.
  • 5. From Vertical to Horizontal: Innovation does not only come from companies. Moreover, information about products does not only come from companies. Existence of blogs, vlog and social media gives existing and potential customers ways to know brands better.
  • 6. From Individual to Social: Social conformity continues to increase as customers become cares more about the opinions and reviews of others, It is also more likely that people share their opinions others may be interested.
  • 7.