Michaela Mora
1 SlideShare 36 Seguidores
Personal Information
Organização/Local de trabalho
Texas United States
Cargo
President
Setor
Advertising / Marketing / PR
Site
www.relevantinsights.com
Sobre
Michaela Mora is the president of Relevant Insights, LLC (http://www.relevantinsights.com), and a seasoned market researcher with more than 20 years of experience in industries such online subscription services, software, entertainment, offline and online retailing, automotive, travel, hospitality, consumer packaged goods, non-profit, insurance, and beverage among others. Using an ever evolving toolbox which includes multivariate analysis techniques, conjoint analysis, MaxDiff, latent class segmentation, and TURF analysis among others, Michaela has been involved in many studies including brand tracking studies, concept testing, market segmentation, customer satisfaction, A&U, pricing researc
Marcadores
brand equity michaela mora brand tracking research brand research
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Apresentações

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Brand Tracking - Taking The Pulse On Your Brand

Há 13 anos • 16127 Visualizações
Personal Information
Organização/Local de trabalho
Texas United States
Cargo
President
Setor
Advertising / Marketing / PR
Site
www.relevantinsights.com
Sobre
Michaela Mora is the president of Relevant Insights, LLC (http://www.relevantinsights.com), and a seasoned market researcher with more than 20 years of experience in industries such online subscription services, software, entertainment, offline and online retailing, automotive, travel, hospitality, consumer packaged goods, non-profit, insurance, and beverage among others. Using an ever evolving toolbox which includes multivariate analysis techniques, conjoint analysis, MaxDiff, latent class segmentation, and TURF analysis among others, Michaela has been involved in many studies including brand tracking studies, concept testing, market segmentation, customer satisfaction, A&U, pricing researc
Marcadores
brand equity michaela mora brand tracking research brand research
Ver mais