IoTMeetupGuildford#19: Stelios Georgoulas, Smart Tag for Unlocking Business potential, TagItSmart project, University of Surrey
1. SmartTags for Unlocking Business Potential
IoT Guildford Meetup #19, 19 July 2016
Stylianos Georgoulas, ICS, University of Surrey
2. What TagItSmart is about
⢠H2020 ICT30 project
⢠1 January 2016 - 31 December 2018
⢠15 partners
⢠2 open calls planned so few more will get on board - keep an eye on that ;)
⢠Key concept
⢠SmartTags attached to products
⢠Functional inks or NFC-based
⢠Can react to light, temperature, humidity, time, other environmental conditions
⢠With end-user engagement you have a bunch of sensors on every day products
⢠Check the two samples going around the room (temperature reactive/reversible)
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3. Ways of unlocking business potential
⢠Lead by example approach followed
⢠5 industrial use cases identified so far driven by real-life interests of consortium partners
⢠Digital Product
⢠Lifecycle Management/Recycling
⢠Brand Protection
⢠Dynamic Pricing
⢠Home Services
⢠All leverage the power of SmartTags
⢠âŚletâs see briefly how!
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6. Digital Product (3/3)
⢠Fast-moving consumer goods
⢠Beer
⢠Functionalities
⢠Item-level tracking, condition monitoring, consumer engagement, life-cycle
management, authenticity control, condition based pricing
⢠Stakeholders
⢠Manufacturers, transport companies, retailers, consumers, authorities, other businesses
(recycling)
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7. Lifecycle Management (1/2)
⢠Focus is on recycling
⢠Too much fragmentation in rules to follow for
recycling
⢠No automated/frequent way to inform citizens
⢠Static leaflets/websites/commercials
⢠So even environment-aware citizens in many cases
are discouraged from recycling
⢠Manufacturers and retailers pay a landfill tax based on
assumptions/calculations on level of recycling
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8. Lifecycle Management (2/2)
⢠Based on location and status of item provide info about
where/how to recycle
⢠Some items can change from non-hazardous to
hazardous based on time and conditions
experienced.
⢠Stakeholders
⢠Manufacturers, retailers, consumers, local
authorities
⢠Reduction in landfill tax, environment protection,
rewards for recycling-conscious citizens
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10. Brand Protection (2/2)
⢠Stakeholders
⢠Manufacturers, retailers, customs, consumers
⢠Significant economic damage reduction to all
⢠In 2010, EU Customs found over 103 million counterfeit and pirated goods, a figure that
has almost doubled since 2009
⢠In 2014 the domestic retail value of counterfeits was ~620 million euros
⢠Clothing, medicine, cigarettes
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11. Dynamic Pricing (1/2)
⢠Focus on fresh meat transport
⢠Find if it is suitable for consumption
⢠Change price based on dynamic âbest before dateâ based
on conditions
⢠Even recommend way to cook based on the above
⢠This âfind weak points in maintenance chainâ approach can be
applied to other sectors, e.g. pharmaceuticals
⢠Stakeholders
⢠Manufacturers, transport companies, retailers, consumers
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13. Home Services (1/2)
⢠Focus on devices at home
⢠Authenticate the device
⢠Ensure proper operating conditions
⢠Track warranty and find if warranty is void due to
inappropriate storage conditions
⢠Track when maintenance/reordering of consumables is
needed
⢠In some cases inform residents of dangerous conditions
⢠Know where to recycle
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14. Home Services (2/2)
⢠Stakeholders
⢠Customers, retailers, service providers, recycling
companies/authorities
⢠âWhoâs fault is itâ, âwho/where can fix/fill itâ, âwho/where to
dispose itâ
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15. Follow us
⢠www.tagitsmart.eu
⢠#TagItSmart (twitter)
⢠TagItSmart (LinkedIn group)
⢠s.georgoulas@surrey.ac.uk
⢠TagItSmart in a nutshell
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