JP Luchetti, Consultancy Director of Mubaloo, gave this presentation at Mezzo Labs' "GAWA7: Key Performance Innovators" event in July 2015. JP describes how analytics should be at the core of an enterprise mobile strategy, defining and measuring the usability and commercial success of your app.

1. Copyright Mubaloo Ltd 2015
Hello
We are Mubaloo
We are the UK’s leading mobile consultancy
& app development company

2. Copyright Mubaloo Ltd 2014
Mubaloo
Mubaloo is the UK’s leading Mobile Consultancy and App Development Company
• Founded in 2009, profitable from year 1, stable growth
• 57 people, 100% in-house capabilities
• 100% custom built apps, IP and source code owned by clients
• Platform agnostic - iOS, Android, Windows, BB and HTML wrapped capabilities
• Full HTML responsive website capabilities through sister company, TRW digital
• Location technology through miBeacons, a division of Mubaloo
• End to end capabilities including mobile strategy, consultancy, UX, design and development
• Multi-award winning, enterprise developer of the year 2012/2013 (Appsters)
• 200+ bespoke applications delivered
Improve
Transform
Disrupt
The Innovation Iceberg

3. Copyright Mubaloo Ltd 2014
Improve
Transform
Disrupt
Define SupportBuild
Traditional linear
Non linear strategy
Ideate
Prioritise
Review
Impleme
nt
Focus on process rather than an end-point
Focus on process rather than an end-poi nt

4. Copyright Mubaloo Ltd 2015
There is no success
without adoption

5. Copyright Mubaloo Ltd 2015
Making life
easier for the
user

6. Copyright Mubaloo Ltd 2015
Making life
easier for the
user

7. Copyright Mubaloo Ltd 2015
Build to CHANGE
Treat your live App as a prototype

8. Copyright Mubaloo Ltd 2015
It’s about listening and reacting

9. Copyright Mubaloo Ltd 2015
It’s about listening and reacting
Analytics
Prototyping
User testing
APIs
Security

10. Copyright Mubaloo Ltd 2015
Top 10
in the app store
for first
7 months
10%
of all trades last
Christmas

11. Copyright Mubaloo Ltd 2015
Thank you
www.mubaloo.com
JP Luchetti
Consultancy Director
01287 384648
Darren Ball
Mobile Strategy Analyst
01287 384648