How to Pitch an Idea - Lessons from EMC TV & Toastmasters
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I talk a lot these days, and it hasn't always been effective. Four and a half years ago I nearly went to the hospital due to loss of oxygen during a presentation. Today, I'm a multi-year member of Toastmasters International and an anchor for EMCTV at EMC Corporation. This presentation isn't about my story, but rather some elements inherent to ALL of our stories. Take a moment to review the points within the story arc taught here and reflect on how you can make a killer presentation to your target audience.
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How to Pitch an Idea - Lessons from EMC TV & Toastmasters
- 2. 2 GOALS 1 | Understand what makes an effective pitch. 2 | Learn some tools to use when pitching your idea.
- 3. 3 Agenda Why Listen The Story Arc Exercise: Table Topics Tips and Tricks Exercise: You Say This, I Think That Checklist
- 4. 4 Who are I? Social Engagement Mgr & Recovering Engineer
- 5. 5 Inform. Inspire. Engage. I TALK A WHOLE LOT
- 6. 6 THE STORY
- 7. 7 Headline Urgency Relevance Challenge Champion Payoff Call to Action Corroboration Facts & Stats THE ART OF THE ARC
- 8. 8 STORY + ARC Headline Urgency Relevance Challenge Champion Payoff Call to Action Corroboration Facts & Stats
- 9. 9 SO WHAT? WHO CARES? WHAT’S IN IT FOR ME? The Tough Questions
- 10. 10 TABLE TOPICS
- 11. 11 Headline Urgency Relevance Challenge Champion Payoff Call to Action Corroboration Facts & Stats TABLE TOPICS
- 12. 12 Table Topics Lessons Pressure pushes us to use fillers. Must get comfortable with silence. Common Filler Words Kinda Sorta I Think So Um/ah Like Right Ya Know
- 13. 13 TIPS & TRICKS Present & Pitch Like A Pro
- 15. 15 PAINT THE BIGGER PICTURE Relevance My Team My Org My Division My Company Me
- 17. 17 Challenge YOU ARE YOUR OWN WORST CRITIC
- 19. 19 Facts & Stats IF YOU CAN’T BE RIGHT… BE CERTAIN
- 26. 26 YOU SAY I THINK _______ _______ :: Your Turn ::
- 27. 27 Checklist I reviewed the elements of a(n example) story arc – Headline – Relevance – Urgency I gave it a name I’m confident speaking with authority on my idea I speak to every slide as important I’m prepared to show urgency with my body language I connected my idea to the big picture This idea makes life simpler and I can explain how – Challenge – Champion – Facts & Stats – Corroboration – Payoff – Call to Action
- 28. 28 Agenda – In Review • The Story Arc • Exercise: Table Topics • Tips and Tricks • Exercise: You Say This, I Think That • Checklist
Notas do Editor
- Here’s who I am. Next is why I should care.
- I was a terrified public speaker. First week on the job. GSAP presentation.
- Here’s an example of a story arc. THIS IS NOT A CHECKLIST. There’s one at the end. Erin’s point on how Urgency to Champion is “the pitch” while Facts to Payoff is Q&ALet’s walk back through my story.
- I was a terrified public speaker. First week on the job. GSAP presentation.
- Mind you: each one of these is a potential corroboration I can’t convert the apathetic I can work to convert those that disagree
- Take 30 seconds and jot down a story. Make each point along the pitch that comes to mind. Now stop: Each of you will have 1-2 minutes for your story.A problem that was resolved. Fire drill or someone got stung by a bee on memorial day or something. At least 1 minute. Try to use the story arc. Emphasis on the urgency leading to a champion. << go back to arc for this.
- Take 30 seconds and jot down a story. Make each point along the pitch that comes to mind. Now stop: Each of you will have 1-2 minutes for your story.A problem that was resolved. Fire drill or someone got stung by a bee on memorial day or something. At least 1 minute. Try to use the story arc. Emphasis on the urgency leading to a champion. << go back to arc for this.
- Don’t fear the pause. Pregnant pause.
- Trends we’re talking about. >> Social >> Big Data >> Cloud >> Trust >> Mobile “The 3rd Platform”
- The “Challenge” question is about what’s holding back this idea from succeeding right now. On camera is not the time to doubt yourself. You know enough at this point.
- You know enough at this point.
- Some people will hate your idea. Those are the people you need to listen to the most! Lincoln – Team of Rivals.
- Make sure to talk about it in regards to pitch. One less Aprimo slide. One less branded iPhone app. One less branded Twitter account. One less microsite to visit.
- You’re asking Corporate Marketing to put their money where there mouth is on your idea.
- What’s your Return on that investment? Influence? Building a relationship?Loyalty?
- Here’s an example of a story arc. THIS IS NOT A CHECKLIST. There’s one at the end. Erin’s point on how Urgency to Champion is “the pitch” while Facts to Payoff is Q&ALet’s walk back through my story.