9. Website
• We plan on creating an interactive website that
will track teams/schools/organizations reward
points that are redeemable collectively for
donations
• www.applebeesrewards.weebly.com
10. Applebee’s App
• Current app has poor reviews
• Current functions:
• Location finder
• Menu
• Gift card balance/purchase
• Customers want more out of app
11. Improved Applebee’s App
• Improved customer satisfaction
with app
• More functions
• Combined with key tag, new also
app allows customers to earn
points
• Win-win for customers and
Applebee’s