TechRiot Mini XLR8er - How to Build IoT Business Propositions

Mini XLR8 - Optimizing IoT businesses for success 1
May 18th, 2016
Matthew Bailey
Recognized International Pioneer in IoT
Mini XLR8er - Optimizing IoT businesses for success
https://www.linkedin.com/in/matthewjbailey
@pioneerIoT

Mini XLR8 - Optimizing IoT businesses for success
Introduced IoT
to world leaders!
Award Nominee
Set IoT world record - open standards
IoT business builder
IoT Keynote Speaker Business Mentor 28 years high-tech
Cambridge UK
Hello from …. Matthew

Hygiene
“get your business into top shape
to compete and win!”
Activation
“Ignite your business culture
to achieve its highest potential and
performance”
IoT 20,000 & 0 feet
“A-Z Bleeding edge education
master classes on IoT to
incorporate the right strategies”
IoT Guest Speakers
“Learn from the best with interactive
sessions with Colorado’s
leading IoT businesses”
Market Validation

Steve Tronick Ryan Walberg Prof. Ramiro Ken Fricklas Sumanth
Jake Bornstein Stefania Mesoraca Ary Aziz Yitz Finch Anne Sand
TechRioT Curriculum Leaders

View of the Global IoT Landscape Successfully Position Product and
Business
Lets talk about … IoT

iwceexpo.com/nif16 #IWCE201
Introduction to the “IoT” and planetary intelligence

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#IWCE2016
Common terms used for the IoT
Internet of Everything
Internet of Anywhere
Industrial Internet
Internet of Sensing
Internet of Consciousness
Machine to Machine

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The IoT - Next giant leap for Mankind
Billions of cheap sensors located across our planet measuring the physical
world and then “tweeting” tiny amounts of digitized data
3rd Wave of Global innovation (source GE Report 2010)
50 Billion connected devices 2020 (source- Mckinsey)
$Trillions new global economy (M.I.T) Cisco, IBM, Gartner etc.
IoT = Instrumenting (digitizing) the physical world
Digitized data is used by Big Data and processed by IoT Apps to make intelligent
decisions to make our lives better.

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Simply put the IoT is…
Short Range Wireless (100s feet)
Sensor
(in physical world)
Wireless Network Application
“tweeting” IoT Data
Long Range Wireless (5km +)
LPWANs
IoT Intelligence

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#IWCE2016
IoT analogy from nature - Humans
2. Send data
via body networks
3. Store data and Process information
4. Make Decisions and Take Action
5. Actions
Run, Walk, Cry, Speak, Sit, Write, Sleep,
Read, Create, Eat, Pain, Joy, Sadness…….
1. Sensory inputs
Hear, Touch, Taste,
Smell, See
The Brain = Cloud Computer

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IoT - in mobile phone terms
“The Brain”
Sensors & Data
Identity
Location
Accelerometer
Texts
Calls
App Data
“Data”
“Mobile Apps”
1. Store Data
2. Process
3. Create Information
4. Make Decisions
5. Take Actions

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IoT – enables an intelligent planet?
1. IoT sensors & real world data
From “things”, “people”,
“animals”, “environment”,
and “cities”
“Big Data” + “Artificial Intelligence”
3. Store data and Process
4. Create information
5. Make Decisions
2. Send IoT real world data
via networks
“the IoT could create a balanced coexistence
between planet eco-systems and its participants”.
6. Action

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IoT - lead to a Conscious Planet?
Definition of Consciousness
“the state of being awake and aware of one's surroundings”
IoT data from
physical world
Information
on surroundings
Intelligent action
based on awareness
of surroundings
the IoT is an invitation for humanity and
the planet to connect digitally and
co-evolve intelligently

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Multitudes of IoT applications!
The opportunities are endless to instrument
anything in the physical world

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IoT - so where is the value?
Source - McKinsey

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IoT - How big are the markets?
Source - McKinsey

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#IWCE2016
Lets not forget Climate Change
17Sea levels rise as ice caps melt
Plants, animals become extinct
(Fauna and Flora)
Severe storms get stronger
(Hurricane Katrina $$Billions)Global temperatures rise -
ice caps melt, disease increases
Agriculture is severely threatened
Climate Change is GLOBAL
It effects:-
Economies
People
Species

Lets talk about…. food and water
Matthew Bailey - April 2016

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Water precipitation is changing
19
(Source: National Center
for Atmospheric Research.)

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20
Texas - 2012 $3.2 Billion of main crops were lost due to drought.
Nearly 50% of the annual state Ag revenue (AgriLife)
Florida - 2010 $100 Million of crops were lost – 2 week freeze.
(Florida Trend)
USA - Heat stress costs the dairy and beef industry $1Billion p.a
India – 1970 – Cyclone – 2 Million cattle lost
UK Parliament report 2012 predicts that…
Increasing amounts of high-quality horticultural and arable land flooded
at least once every 3 years”
Climate Change - already impacts agriculture

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#IWCE2016
We need more food (and water)
21
3.8 Trillion cubic liters potable water used by humans p.a.
70% potable water used in Agriculture
50% potable water is wasted
2050 - 10-13 Trillion cubic liters of potable water needed
to serve humanity and Agriculture consumption!
2050 - Food output must increase by 70% !!
Smart Agriculture
$4 Trillion IoT economy

22
Real-time climate information
at a micro level for Agricultural
Land.
More accurate climate modeling
and prediction leads to better
crop management and yield
Optimize water use in farming!
Save 40% water
Crop yields + 25%
Real-time monitoring health
and location of livestock.
Reduce Heat Stress.
Detect disease early
Save 60% of $1Billion losses
Earlier detection of flooding
More sensors the better
the information.
Results in proactive and
effective disaster management.
The more sensors that are located across non-urban landscapes….
…the more information we have to optimize yield, manage resources and threats
Technology must create impact

The rise of Mega Cities
“The world’s population will move to cities due to
economic and climate change”

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Global Urbanization - a new phenomenon!
Source: Next Big Future 80% of the global
population living in Cities

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#IWCE2016
Mega Cities are growing!
3 Cities
9 Cities

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Statistics - GDP and Mega Cities
http://www.mckinsey.com/insights/urbanization/urban_world
DECLINE in global GDP contributions from 30% of cities within developed economies
MAJORITY global GDP generated from Mega Cities within emerging economies
50% global GDP generated from 380 cities
located in the developed world
20% GDP generated from US - 190 cities
2007
Developed Economies
135 new Mega Cities in emerging economies
100 new Mega Cities in China
2025
Emerging Economies

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#IWCE2016
IoT - Smart City innovation landscape
Platforms, Big Data, AI, Apps
IoT Telecoms Infrastructure
Multitudes of IoT Sensors

Find out where they are
and get involved! Forge partnerships
Get in touch with
organizations like
these!
US Smart City Initiatives

Low Power Wide Area Networks
Long range, low power, low cost wireless telecoms
that bridge the “IoT Connectivity Gap”

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#IWCE2016
Bridging IoT “Connectivity Gap”
30
IoT Gap Requirements GSM LPWAN
Long range wireless sensor
communications?
Yes - 10km + ideal
Yes Yes
Low cost to connect sensor
into wireless network?
Yes - Ideally $2 for a radio module.
Enable multitudes of sensor
deployments and business cases as
possible
No ($30-$50) radio module
$40k - $100k certification
process
Yes ($2-$5) radio module
< $1k certification process
Long sensor battery life? Yes - 5-10 years on AA battery
Maybe 6 months Yes - upto 10 years on AA battery
Realistic sensor to base
station range (non-urban)
10km +
10 km 15 km - antenna at height of 60 feet
Low cost to build large scale
wireless IoT networks?
Yes - deployments cheap as possible
Enable organizations to build IoT
networks
$$ Billions - purchase licensed
spectrum
AND then build infrastructure
$$ Millions uses unlicensed
spectrum.
Levers existing telecoms
infrastructure
LPWANs have been specifically designed to bridge
the IoT “connectivity gap” ,
enabling multitudes of cost effective business propositions

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#IWCE2016
Introducing LPWANs
31
LPWAN = Low Power Wide Area Network
Unlicensed radio spectrum
Wireless – new form of “tweeting” cellular
Developed specifically for the IoT
New paradigm for build of IoT solutions, Impact and ROI
World first open Standard for IoT LPWANs
Open standards proven to develop wireless markets
Low Cost – sensor connections, data costs, IoT infrastructure build
Low Power – Sub 1Ghz radio, sensors exist on AA battery - years
Long Range – 10km +
(1 base station supports millions of IoT Messages per day)
3.1 Billion LPWAN connections by 2023

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LPWAN Providers
32
30 US Cities 2016
Mumbai - Tata Comms
100 US Cities 2016
Off-Grid LPWAN

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Two types of IoT LPWAN Networks
33
National Eco-systems Private Eco-systems
0 -> X kmDevices
IoT LPWAN
0 -> X kmDevices
IoT LPWAN
0 -> X kmDevices
IoT LPWAN
0 - > X km
Devices
IoT LPWAN
0 - > X km
Devices
IoT LPWAN

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#IWCE2016
US IoT Economic Framework
34
How much would it cost to cover the United
States with an IoT LPWAN?
$60 Million Dollars!
14,000 LPWAN Base Stations
14 Billion IoT sensor connections
LPWANs could be the biggest economic
development phenomenon we have ever seen!
Huge opportunities for new IoT Network Telecoms Infrastructure

Building IoT Businesses

IoT - some basic principles
Security
Design this in from the start!
Ensure FTC Compliance
Check partner compliances
Agility
Technology roadmaps
Strategic partnerships
Business models
Get into the IoT conversation
Your stories, educate, use cases
Become thought leaders
Excite Markets

IoT Sensors
Sensor
(in physical world)
Low energy
Physical Security
Data Security
Remote access
Architecture Security
Local access
Right semi-conductor strategy
Regulation
Compliance
Strategic manufacturing partner
Upgradable
Shoot for $0 BOM
Recurring Revenue

IoT - Wireless Communications
Devices
Understand data requirements
LPWAN will reduce BOM
LPWAN play increases revenue
LPWAN MNO enables new
revenue channels
NB-IoT - 2020?
Get MVP and Roadmap right
Front edge processing
Fog Computing
Private vs Public solution
Third party security, KPIs
Ensure security OTA and cloud
International wireless strategy

IoT data platform and solutions
The platform is key to revenue
Partner with reputable brands
Watch out for average solutions
Align with purpose and culture
Be agile and adapt to markets
Strategic partnerships are key
Don’t tie into one supplier
Balance third party with in-house technologies
Rapid prototyping, client/solution personalization, trial projects

Activating your IoT business
to its highest potential
Activating a “business collective” to its highest potential for impact and success

Its multi-cultural
It protects key life resources
Its a new economy It requires collaborationIts for a global society
It increases efficiency It demands innovation It enables new paradigms
It tackles global issues
The IoT is about PURPOSE, CULTURE, IMPACT

Purpo
se
Cultur
e
Value
s
Individual Mantra
The Individual The Collective
Person
1
Mantra
Person 3
Mantra
Person 2
Mantra
Collective Mantra
IoT Specific
Business Specific
Market Specific
Other
External Purpose
Creating a Purposeful Business Culture

Internal alignment results in
non-resistant collaborative flow
for your team to build success
Clear messaging to external partners
of values, purpose and culture
forges alignment with the right
partners and generates a collaborative
flow to build success
Purposeful culture creates alignment

Useful purpose and culture discovery tools
Joseph Campbell
Find your purpose - The Hero’s Journey
http://findingjoethemovie.com/
Greg Horowitt

“Imagination encircles the world”
IoT is a great opportunity for us all to
imagine and co-create a purposeful world.
What impact will you create?

Thank you!
Any Questions?
matthew@myamplexus.com
https://www.linkedin.com/in/matthewjbailey
@PioneerIoT
http://www.slideshare.net/MatthewBailey9

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