1. ®
PDS Entertainment LLC
(ASCAP Music Publishing)
Exclusive Excerpt
#1 Best Selling Book on the Music Business
with the "Hottest" Artist and Their Stories
Hottest New Artist
www.hottestnewartist.com
Lavar by LavarAmy Rose
WEBSITE Hottest New Artist APPScan the codes with your smart phone

2. Introduction
Chapter 1 Hottest New Artist Start
History
Contest, Radio Show and Book
Principles for Success
Chapter 2 Hottest New Artist 2013
Top Ten
Town Rankings
Artists Feature Stories
Pop Quiz: Match Artist to “High Point”
Chapter 3 Music Business 21st Century
What’s Business Got to Do with It?
Pre-test before Your Music Career!
Workin’ 9 to 5: Singer Musician
Workin’ 9 to 5: Songwriter Lyricist
Freelancing and Music Job Opportunities
How to Avoid a Broken Heart
The Grieving Process Is Normal
Artist Who Really Get the Biz!
Break through the Noise
Essential Business Skills
To Blog or Not to Blog
Get Rich Streaming or Damn Close Tryin’
Blogger's Buzz on Streaming!
Digital Album Sales; What’s Zup with That?
Sucker Free? Sound Exchange Paid
Out Billion+
Chapter 4 Do Size Matter:
Major Vs. Indie, DIY
Record Company Anatomy
Major or Independent Record Label
The “Record Deal”
Doing It Yourself (DIY)
Every Hour of Every Day
How to Evaluate You!
Self Taught Vs Formal Education
Chapter 5 Always Use Protection:
“Copyright!”
Your Six Legal Copyrights…
There Are Two Copyrights for Every Song
Use of Music on TV in Movies or Videos
Copyright Claimant and Protected Works
Musical Compositions and Sound Record…
Request Circulars and Forms
Which Form to Use PA or SR?
Instruction Form PA (Performing Arts)
The Short Form PA
Chapter 6 Music Publishing: Royalties
What Is the Music Publishers Role
Show Me the Money!
Major Types of Music Publishing Agreements
Performance Rights Organizations (PROs)
All About Music Royalties
Chapter 7 Collaboration: “Spousal-Sup.,”
Collaboration Could Be the Ticket!
Collaborate Effectively
Types of Collaboration
Agreements
Honey, Why Haven’t You Made It Yet?
Chapter 8 Submitting Music to Industry
Before You Submit
Package, Plan, Tips for Pitch!
Submission Letters
Un-Solicited Vs Solicited
“We Appreciate It But!” Rejection
Submissions professionals receive
Real Advice From Industry Executives
Song Plugging and independent AR Services
Chapter 9 Getting Radio Airplay: Trades
Radio Still Drives Music Choices
College Public and Commercial Radio
There is a Method to The Madness!
DIY Send Out: One Sheet and Bio
Hiring Independent Radio Promoter
“Hot List” Radio Promoters, Services
The Trades (Industry Magazines)
Conclusion
Appendix A: Glossary
Appendix B: Contact Log
Appendix C: CD Release Schedule
Appendix D: Personal Website “EPK”
Artists book signing locations
performances, presale discounts...
hottestnewartist.com
800.886.9076

3. Appendix A: Glossary Introduction
Matthew Schultz
Dear Artists,
Being successful in the music industry requires an effort going well beyond the daily
grind of writing songs and performing. Are you up to the task of fighting what seems like a
losing battle? Well, I feel your pain! It was not until I learned the hard way trying to get
ahead in this music business.
Now as a business professional I understand; as singer and songwriter in the 1990’s “I did
not have a clue!” Started writing songs and singing a few gigs thinking“I got this.” Clarity
was not my strongest point at the time, so I jumped in full throttle spending $100’s
attempting to plug half baked bread wondering why no-one was eating! $1,000’s later
discovered production studio I hired had put my original lyrics to old music; Also used
“recycled backing tracks” for my “original beats.” It was not until I received a reply from
major record label I pitched to wrote back rejection letter “…music not current, but lyrics
are great!” I lost money, and was extremely embarrassed. The songs were pitched to almost
every major label in the Billboard’s Music Industry Directory! You do not need to make
these mistakes or countless others when starting out in the music business.
Hottest New Artist ® (HNA) the book keeps you from making costly mistakes. New artist
continue to make those same errors over and over because they are not informed. In any
business “It’s good to know what they know!” So educate yourself in every aspect of the
music business and put yourself in that unique position of knowing. This will not only help
you grow professionally as an informed musician, but can save you from making a lot of
costly mistakes. This book will teach you how to connect better with your fans and with the
music industry. Record companies or radio station are in it to make money just as any other
business and economy’s tight, resources are limited. You cannot be dilly-dallying around in
this business if you want to be taken the slightest bit serious!
This book provides concrete tools to empower you to take actions getting replies from those
record company, music publisher, industry contacts you may have been unsuccessfully
connecting with in the past. You will be better educated on proper procedures to engage
them. Today with information and opportunity just click away you can also “Do It
Yourself!” This book also provides those essential tools needed to promote, market, and sell
your music.
Everyone has a story! In the features section of this book you can read about up-n-coming
artist, see how they are breaking down bearers and getting ahead in the business.
Paul D. Spencer
President/CEO/Founder
PDS Entertainment LLC
Hottest New Artist
If you know where you want to go but do not know how to get there, this book can help!
Music Industry Terms and Definitions
A&R (Artists and Repertoire) Finds and develops new artists matching songs
with artists
A&R director Record company executive in charge of A&R. Department.
AC Adult Contemporary
Add The act of adding a new song to radio station's play list.
Advance Money paid to songwriter or recording artist before regular royalty
payment begins.
AFM (American Federation of Musicians) A union for musicians and arrangers.
AFTRA American Federation of Television and Radio Artists.
Agent An individual or firm who finds jobs for people and groups in the
entertainment business
AIMP Association of independent Music Publishers.
Airplay The radio broadcast of a recording.
AOR Album Oriented Rock.
Arrangement Revised work (to record or perform), considering melody, tempo,
style...
ASCAP The American Society of Composers Authors & Publishers. One of the
largest performance rights organizations (PRO’s).
Assignment Transfer of the rights of a song from writer to publisher.
Big four The four major worldwide record companies today: EMI Group, Sony
BMG
Entertainment, Universal music group, and Warner Music Group
Black box money Unclaimed money collected by performance rights organization
Blanket license A Licence by which a music user may use all of the compositions
represented
by a particular entity (usually a PRO)
BMI Broadcast Music, Inc. A performance rights organization.
Booking agent This person would schedule performances for entertainers.
Business manager This person can handle the financial aspects of artist career (in-
vestments,
tax maters, monitoring income from contracts and other financial maters).
Business plan A written document used to develop, grow, and manage a business
C&W Country and western.
Catalog Collected songs of one writer or all songs handled by one publisher.
CD Compact Disc
Charts Trade magazines' listing of the best selling records.
CHB Contemporary Hit Radio, Top 40 pop music.
CHR Contemporary Hit Radio
Clause A section or paragraph in a contract.
CMA Country Music Association
Composer An individual who writes music, not words
Contract A formal record of the terms negotiated between two parties
Co publishing Is Two or more parties' who owns the publishing rights
to same song.

4. Chapter 2 Hottest New Artist 2013: Artist Feature Stories Chapter 4 Does Size Matter? Major vs. Indie and DIY
In This Chapter
• Record Company Anatomy
• Major or Independent Record Label
• The “Record Deal”
• Do It Yourself (DIY)
• Every Hour of Every Day
• How to Evaluate You!
• Self Taught Vs Formal Education
Record Company Anatomy
The operations of most major record companies are carried out by many different depart-
ments each responsible for its own duties while working toward a common goal of getting
music into the marketplace on stereo system and electronics of the consumer. While many
of these departments go about their business with some degree of independence, ultimately,
all must interact to make the company successful.
Usually at the top is the Chief Operating Officer or the Chief Executive Officer (CEO).
They oversee global operations and are the people those presidents of the different interna-
tional division's report to. The company president has responsibility for carrying out com-
pany policy and overseeing day to day operations in a given territory (U.S., Britain or other
countries). Unless you are a major act, you will rarely meet these people. Beneath the pres-
ident is a host of VPs and Sr. vice presidents that heads specific departments over which
they have complete jurisdiction; departments such as:
A&R (Artist and Repertoire) These are the people who find the new or established talent
and signs the acts to the company's roster. They are continually working closely with the
artist, acting as a liaison to the label and as an advisor who will help develop a certain
sound and image. A&R’s also listen to demos, align artists with the right producers, and
offer creative sharing at each stage of artist's development.
A&R reps are street savvy persons with a keen abilities to get into the coolest parties, hot-
test clubs, and knows the who's who of the city they reside in. An A&R Department
might have 100 Jr. A&R guys stationed around the country, or world, finding the talent.
They report directly to the A&R Head and are the folks on the street making things happen.
Sales and Marketing The people that sells the product to retailers and distributors through-
out the country. Some focus on specific large accounts while others may handle several
different outlets in one city or geographical area. Marketing creates additional visibility For
the product by the development of advertising campaigns, special promotions, and in store
posters and displays. Sales and Marketing personnel keep track of radio airplay and make
sure that the product is well stocked in the marketplace. Today its Street Teams, online
SEO Experts, Social Networking Staff, and Traditional/Online broadcasting. The Market-
ing is also in charge of art includes anything made in Marketing that gets used as promo-
tional material.
Matthew Schultz
“ My friends and I started a band and were looking for a
great vocalist to fit our style of music. Chris Daughtry was
one of my buddies in high school, lucky for us Chris was
active in drama, and this is where we found out that he had an
unbelievable voice. We linked up soon after…”

5. Productivity
1. Time management - Time management reduces stress and increases your re-
spect. If you are running late to that recording studio session, production meeting
or gig always call and let the other party know whats going on before scheduled
time if your certain you are going to be few minutes late.
2. Meeting management - Most of us hate meetings but they are a fact of business
life. For the musician it’s essential that everyone of the team members are on the
same page because once you are at that studio recording or performing your first
gig—it can cost you monetarily and professionally if things go wrong because of
the groups failure to have “a meeting of the minds.” And there are many tricks
for firmly sticking to the agenda; so whatever works for you! If you can get
meetings to be productive and under control you will get ahead.
3. Leadership - In business it really helps to be able to take the lead. Can you get
people to follow you? Are you able to get people to do things they do not want to
do for the good of the team?
4. Systems - If you are repeatedly re-inventing the wheel there is something seri-
ously wrong. An effective systems bring consistency, efficiency and reduced
costs. Learning how to create and implement a logical affordable process to pro-
ducing your music; where your can practice with ease!
5. Personal Productivity - What are your rhythms, when are you more sociable,
detail-oriented, creative or lacking energy? Where you excel and areas that is a
struggle? Before you can lead anyone else you need to work out how to get the
best out of yourself.
Creativity
1. Imagination - Some musicians neglect their creative side feeling that it is bet-
ter to be all about the one genre or subject matter staying in their comfort zone
but some of today's hit singer songwriters are most diverse writing songs outside
themselves.
2. Inventiveness - If you can imagine it you can create it, and if you create it then
you can sell it! Look around you, think of the things you, others you know would
do or not do then write about it! Look at objects about you relate it to something
and write about it. You might be surprised how some insane song ideas are in-
vented this way!
3. Problem Solving - A big part of surviving in music business is about solving
problems fast and effectively. While being super creative the craft of songwriting
or performing you must be open to change and then adjust accordingly!
4. Brainstorming - Some people think brainstorming is all about having stupid
ideas while ridiculing the contributions but you will be surprised to know how
many hit songs in rotation that begin on a few people getting together, sharing
ideas and collaborating on songs.
Chapter 3 Music Business 21st Century Chapter 2 Hottest New Artist 2013: Artist Feature Stories
Talk about your voice
“My voice is definitely a classical one; very warm, slightly dark,
and in the mezzo soprano range. My background in operatic
training gives me the advantage of having power and control…”

6. Chapter 2 Hottest New Artist 2013: Artist Feature Stories Chapter 2 Hottest New Artist 2013: Artist Feature Stories
“…appeared in several fashion shows and websites; including
essencemagazine.com. Her exposure has led her to meet
Talk Show Personality Wendy Williams and NBA New York
Knicks basketball player John Starks.”
MilaFranc
“I didn’t fit in, most the kids were white and I guess
interracial was sort of new, so most of them didn’t
understand. They were pretty cruel…“
A. Tone