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By: Matt Lambro Pepperdine University Ph.D. Global Leadership & Change
For nearly 30 years Kouzes and Posner
have been studying expectations for leaders.
Specifically Asking Others The Question:
“What values, personal traits or characteristics
do you look for and admire in a leader?”
The promise of The
Leadership Challenge
is to make leaders
more effective and
improve the
performance of their
organizations.
This led to 20 traits ...
... and a checklist
The researchers then asked people to:
Select the qualities that they most look for and
admire in a leader, someone whose direction
they would willingly follow.
The resulting data has been strikingly
consistent
Varying Industries
Gender
Geographies
The Resulting Data Has Been Strikingly
Consistent Across…
Age Groups
Time
1987
1995
2002
2007
The Top 4 Characteristics of
Admired Leadership
Honest
Forward-looking
Inspiring
Competent
Honest: It indicates positive and virtuous attributes su
Forward-looking: is not a magical power, it is the char
Inspiring: “speaks to people’s need to have meaning
Competent: Encompass knowledge, skills, attitudes,
The 5 Practices of Exemplary
Leadership
The 4 most important
Characteristics of Admired Leadership
“Complimentary perspectives on the
same subject”
The 5 Practices of
Exemplary Leadership
The 4 most important
Characteristics of Admired Leadership
“Complimentary perspectives on the
same subject”
Model the Way
Inspire a Shared Vision
Challenge the Process
Enable Others to Act
Encourage the Heart
Honest
Forward-looking
Inspiring
Competent
What Do All Of These Have In Common?
Model the Way
Inspire a Shared
Vision
Challenge the
Process
Enable Others to Act
Encourage the Heart
Honest
Forward-looking
Inspiring
Competent
They’re All behavioral
The #1 success factor for people in
the top three jobs in large
organizations:
“Relationships with subordinates”
“It’s how leaders visibly and behaviorally
link rewards with performance.”
Credibility is the foundation of leadership
DWYSYWD
Do
What
You
Say
You
Will
Do
Model The Way
Clarify values
Set the example by aligning actions and values
“People follow first the person, then the plan.”
Group Activity: Simon Says
“Exemplary leaders know that if they want to gain
commitment and achieve the highest standards,
they must be models of the behavior they expect of
others. Leaders must model the way.”
Monkey See, Monkey
Do
Model The Way
“People follow first the person, then the plan.”
“Trifles make perfection, and perfection is no trifle.”
-Michelangelo
Discussion:
What does this mean to you?
How do you translate this to your daily work, your philosophy,
and the organization you are in?
What are the trifles that you deal with?
How do these trifles lead to perfection?
Which trifles do you need to set a personal example?
How do you plan to do that?
Patch Adams: https://www.youtube.com/watch?v=Pr9ruvxA3K4
Inspire A Shared Vision
“Leaders passionately believe that they can
make a difference. They envision the future,
creating an ideal and unique image of what the
organization can become. Through their
magnetism and quiet persuasion, leaders
enlist others in their dreams. They breathe life
into their visions and get people to see exciting
possibilities for the future.”
“Leaders cannot command
commitment,
only inspire it.”
Inspire A Shared Vision
Dead Poets Society
https://www.youtube.com/watch?v=vi0Lbjs5ECI
“Leaders cannot command commitment, only inspire it.”
How do you do this?
• Significance: We desire to be valued by others
and engaged in meaningful work.
• Security: We want to feel safe in our
relationships, our finances, our bodies, etc.
• Satisfaction: We want relationships we enjoy
and some sense of the “good life.”
An inspiring vision speaks strongly to one or more of these motiva
Shared Vision: Able to connect many people to a single thought,
Inspire A Shared Vision
“Leaders cannot command commitment, only inspire it.”
Steps to Creating a Vision:
What would you like your workplace to be known for or
to have accomplished in the future?
What is it about this envisioned future makes this vision
important to you? In what way does it speak to the three
motivators described above?
Don’t assume that everyone is similarly motivated or
relates to each motivator the same way. How might
others connect to the vision? Does the vision bring value
to all of them?
Challenge The Process
“Every single personal-best leadership case is
involved some kind of challenge.”
This is all about challenging the status quo –
always looking for opportunities to grow, innovate
and change. Leaders who do this are always
looking to introduce new products, processes or
systems, and are willing to take risks in doing so.
They’re not afraid to challenge other people or
speak their mind.
Challenge The Process
Moneyball: https://www.youtube.com/watch?v=TpBcwGOvO80
“Every single personal-best leadership case is
involved some kind of challenge.”
Group Exercise:
In groups we are going to recreate our list of assignments for this class.
Was it liberating to do this? Why?
Leading Variable:
Does a leaders humility effect the ability for this process to happen?
What is another variable be in why some leaders are better at this then others
Enable Others to Act
“Leaders make it possible for others to do good work.”
Foster collaboration + Strengthen others
“Leaders foster collaboration and build spirited
teams. They actively involve others. Leaders
understand that mutual respect is what sustains
extraordinary efforts; they strive to create an
atmosphere of trust and human dignity. They
strengthen others, making each person feel
capable and powerful.”
The Blindside: https://www.youtube.com/watch?v=uuYlHxijIho
Enable Others to Act
“Leaders make it possible for others to do good work.”
Foster collaboration + Strengthen others
“Leaders foster collaboration and build spirited
teams. They actively involve others. Leaders
understand that mutual respect is what sustains
extraordinary efforts; they strive to create an
atmosphere of trust and human dignity. They
strengthen others, making each person feel
capable and powerful.”
Good Will Hunting: https://www.youtube.com/watch?v=8gfipuaIA68
Encourage the Heart
“It’s how leaders visibly and behaviorally
link rewards with performance.”
Recognize contributions
Celebrate values and victories to create community
“Leaders encourage the heart of their
constituents to carry on. Genuine acts
of caring uplift the spirits and draw
people forward.”
Encourage the Heart
“It’s how leaders visibly and behaviorally
link rewards with performance.”
Activity:
Get into groups of 3 of people you know.
Write your name down on a piece of paper.
Pass the paper around and everyone take a minute to write a
note encouraging the person whose name is at the top.
Discussion Questions:
Why does it feel so good to be acknowledged for our work?
What is your favorite way to be acknowledged?
What are some creative ways to celebrate success?
Shawshank Redemption: https://www.youtube.com/watch?v=jiNMRVqLI_c
1. What are the 5 steps to the leadership challenge
2. What was the best part of today’s class?
3. What will you take away as something you need to improve
upon in your leadership?
4. What is the most important step of the leadership challenge to
you?
5. What is the most difficult step of the leadership challenge for
you?

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The Leadership Challenge- Kouzes & Posner

  • 1. By: Matt Lambro Pepperdine University Ph.D. Global Leadership & Change
  • 2. For nearly 30 years Kouzes and Posner have been studying expectations for leaders. Specifically Asking Others The Question: “What values, personal traits or characteristics do you look for and admire in a leader?”
  • 3. The promise of The Leadership Challenge is to make leaders more effective and improve the performance of their organizations.
  • 4. This led to 20 traits ... ... and a checklist The researchers then asked people to: Select the qualities that they most look for and admire in a leader, someone whose direction they would willingly follow. The resulting data has been strikingly consistent
  • 5. Varying Industries Gender Geographies The Resulting Data Has Been Strikingly Consistent Across… Age Groups Time 1987 1995 2002 2007
  • 6. The Top 4 Characteristics of Admired Leadership Honest Forward-looking Inspiring Competent
  • 7. Honest: It indicates positive and virtuous attributes su Forward-looking: is not a magical power, it is the char Inspiring: “speaks to people’s need to have meaning Competent: Encompass knowledge, skills, attitudes,
  • 8. The 5 Practices of Exemplary Leadership The 4 most important Characteristics of Admired Leadership “Complimentary perspectives on the same subject”
  • 9. The 5 Practices of Exemplary Leadership The 4 most important Characteristics of Admired Leadership “Complimentary perspectives on the same subject” Model the Way Inspire a Shared Vision Challenge the Process Enable Others to Act Encourage the Heart Honest Forward-looking Inspiring Competent
  • 10. What Do All Of These Have In Common? Model the Way Inspire a Shared Vision Challenge the Process Enable Others to Act Encourage the Heart Honest Forward-looking Inspiring Competent They’re All behavioral
  • 11. The #1 success factor for people in the top three jobs in large organizations: “Relationships with subordinates” “It’s how leaders visibly and behaviorally link rewards with performance.”
  • 12. Credibility is the foundation of leadership DWYSYWD Do What You Say You Will Do
  • 13. Model The Way Clarify values Set the example by aligning actions and values “People follow first the person, then the plan.” Group Activity: Simon Says “Exemplary leaders know that if they want to gain commitment and achieve the highest standards, they must be models of the behavior they expect of others. Leaders must model the way.” Monkey See, Monkey Do
  • 14. Model The Way “People follow first the person, then the plan.” “Trifles make perfection, and perfection is no trifle.” -Michelangelo Discussion: What does this mean to you? How do you translate this to your daily work, your philosophy, and the organization you are in? What are the trifles that you deal with? How do these trifles lead to perfection? Which trifles do you need to set a personal example? How do you plan to do that? Patch Adams: https://www.youtube.com/watch?v=Pr9ruvxA3K4
  • 15. Inspire A Shared Vision “Leaders passionately believe that they can make a difference. They envision the future, creating an ideal and unique image of what the organization can become. Through their magnetism and quiet persuasion, leaders enlist others in their dreams. They breathe life into their visions and get people to see exciting possibilities for the future.” “Leaders cannot command commitment, only inspire it.”
  • 16. Inspire A Shared Vision Dead Poets Society https://www.youtube.com/watch?v=vi0Lbjs5ECI “Leaders cannot command commitment, only inspire it.” How do you do this? • Significance: We desire to be valued by others and engaged in meaningful work. • Security: We want to feel safe in our relationships, our finances, our bodies, etc. • Satisfaction: We want relationships we enjoy and some sense of the “good life.” An inspiring vision speaks strongly to one or more of these motiva Shared Vision: Able to connect many people to a single thought,
  • 17. Inspire A Shared Vision “Leaders cannot command commitment, only inspire it.” Steps to Creating a Vision: What would you like your workplace to be known for or to have accomplished in the future? What is it about this envisioned future makes this vision important to you? In what way does it speak to the three motivators described above? Don’t assume that everyone is similarly motivated or relates to each motivator the same way. How might others connect to the vision? Does the vision bring value to all of them?
  • 18. Challenge The Process “Every single personal-best leadership case is involved some kind of challenge.” This is all about challenging the status quo – always looking for opportunities to grow, innovate and change. Leaders who do this are always looking to introduce new products, processes or systems, and are willing to take risks in doing so. They’re not afraid to challenge other people or speak their mind.
  • 19. Challenge The Process Moneyball: https://www.youtube.com/watch?v=TpBcwGOvO80 “Every single personal-best leadership case is involved some kind of challenge.” Group Exercise: In groups we are going to recreate our list of assignments for this class. Was it liberating to do this? Why? Leading Variable: Does a leaders humility effect the ability for this process to happen? What is another variable be in why some leaders are better at this then others
  • 20. Enable Others to Act “Leaders make it possible for others to do good work.” Foster collaboration + Strengthen others “Leaders foster collaboration and build spirited teams. They actively involve others. Leaders understand that mutual respect is what sustains extraordinary efforts; they strive to create an atmosphere of trust and human dignity. They strengthen others, making each person feel capable and powerful.” The Blindside: https://www.youtube.com/watch?v=uuYlHxijIho
  • 21. Enable Others to Act “Leaders make it possible for others to do good work.” Foster collaboration + Strengthen others “Leaders foster collaboration and build spirited teams. They actively involve others. Leaders understand that mutual respect is what sustains extraordinary efforts; they strive to create an atmosphere of trust and human dignity. They strengthen others, making each person feel capable and powerful.” Good Will Hunting: https://www.youtube.com/watch?v=8gfipuaIA68
  • 22. Encourage the Heart “It’s how leaders visibly and behaviorally link rewards with performance.” Recognize contributions Celebrate values and victories to create community “Leaders encourage the heart of their constituents to carry on. Genuine acts of caring uplift the spirits and draw people forward.”
  • 23. Encourage the Heart “It’s how leaders visibly and behaviorally link rewards with performance.” Activity: Get into groups of 3 of people you know. Write your name down on a piece of paper. Pass the paper around and everyone take a minute to write a note encouraging the person whose name is at the top. Discussion Questions: Why does it feel so good to be acknowledged for our work? What is your favorite way to be acknowledged? What are some creative ways to celebrate success? Shawshank Redemption: https://www.youtube.com/watch?v=jiNMRVqLI_c
  • 24. 1. What are the 5 steps to the leadership challenge 2. What was the best part of today’s class? 3. What will you take away as something you need to improve upon in your leadership? 4. What is the most important step of the leadership challenge to you? 5. What is the most difficult step of the leadership challenge for you?

Notas do Editor

  1. Their first surveys for the five practices started in 1983, by asking people "What do you do as a leader when you're performing at your personal best?” Over 30 years, they have done thousands of interviews and collected approximately 75,000 written responses.
  2. Play Simon Says Find a partner in the room Then discuss a time when you witnessed a leader who did a great job of leading by example. Did it make you want to follow the leader more? Examples of this on company wide marketing scales: https://www.referralcandy.com/blog/monkey-see-monkey-10-examples-public-visibility-used-marketing/ Funny Donald Duck Story- ducks following ducks http://www.disneyavenue.com/2015/08/the-story-behind-donald-duck-and-50.html
  3. https://www.forbes.com/sites/carminegallo/2012/09/06/7-sure-fire-ways-great-leaders-inspire-people-to-follow-them/#45c17802ff23
  4. Challenging the process can often be hardest when you’re in an organization that’s comfortable with ‘the way we do things’. In Moneyball, Oakland Athletics general manager Billy Beane takes on one such establishment, the world of professional baseball. Desperate to find a way to complete against his wealthier rivals, Beane puts his reputation on the line by adopting a revolutionary way of recruiting players – one based on statistics rather than conventional assessments on talent or potential. It’s a huge risk and as the team struggles he has to decide whether to really commit to his plan, or whether to quit. But in the end, he takes his team on the longest winning run in baseball history. Group Exercise: In groups of 4 we are going to recreate a our list of assignments for this class. Was it liberating to do this? Why? Does a leaders humility effect the ability for this process to happen?
  5. Challenging the process can often be hardest when you’re in an organization that’s comfortable with ‘the way we do things’. In Moneyball, Oakland Athletics general manager Billy Beane takes on one such establishment, the world of professional baseball. Desperate to find a way to complete against his wealthier rivals, Beane puts his reputation on the line by adopting a revolutionary way of recruiting players – one based on statistics rather than conventional assessments on talent or potential. It’s a huge risk and as the team struggles he has to decide whether to really commit to his plan, or whether to quit. But in the end, he takes his team on the longest winning run in baseball history. Student doctor Hunter ‘Patch’ Adams (Robin Williams) shakes up established medical thinking with his philosophy that laughter is the best medicine - and that it is the patient who should be treated rather than just the disease. But before graduating from medical school, he is thrown out for his unconventional ways and for setting up his own clinic to practice his philosophy. Having appealed the decision, Patch appears before the State Medical Board to argue his case. Why it works: Patch is totally committed to his convictions, and this is evident in his emotional appeal to the board where he directly challenges established medical practice with his ideas. His pleas are directed not just at the panel but also to the members of the audience, fellow students and nurses. We may not necessarily agree with his views or methods, but he wins friends and supporters with the force of his convictions. Group Exercise: In groups of 4 we are going to recreate a our list of assignments for this class. Was it liberating to do this? Why? Does a leaders humility effect the ability for this process to happen?
  6. Good Will Hunting: 20-year-old Will Hunting (Matt Damon) possesses a genius-level intellect but chooses to work as a janitor at the Massachusetts Institute ofTechnology (MIT) and to hang out with his laborer pals.When the Institute discovers his extraordinary abilities, he is paired with therapist Sean Maguire (Robin Williams) to help address his personal issues. Despite a number of sessions,Will struggles to let go of his difficult past and embrace his potential. In this scene he shares a beer with best friend Chuckie Sullivan (Ben Affleck) and confides that he never plans to leave the town. Why it works Chuckie confounds Will's expectations with his response, forcing him to see his potential and his future from an entirely new perspective.Will doesn't owe it to himself to use his potential, Chuckie tells him, he owes it to him and his friends, each of whom would do anything to have Will’s gifts. Chuckie also uses an emotive personal experience - the feeling he experiences every day just before he knocks on Will's door to pick him up, when he hopes that he won't answer because he's finally left to make the most of his potential. Coming from Chuckie - who has a lot to lose from the departure of his best friend - it gives Will a whole new perspective on his current outlook and lack of ambition. Good Will Hunting (1997) 1 36'50 - 1 39'41 Blind Side: The Blind Side tells the real life story of All American football star Michael ‘Big Mike’ Oher (Quinton Aaron), who is given a home by Leigh Anne Tuohy (Sandra Bullock) and her family, and encouraged to fulfil his potential. Though his size makes his football potential obvious, Mike initially struggles to make an impact on the field. In this scene, Leigh Anne interrupts practice to give him some tips. She reminds him of the times he’s protected her and her son, and instructs him to think of his fellow team members as his family. Why it works This is a classic example of how understanding an individual, and their strengths, is crucial to getting the best out of them - something the coach has been totally unable to do. Leigh-Anne knows that Mike scores highly in ‘protective instincts’, so while the prospect of pounding the opposition doesn't motivate him, the idea that he is protecting the people he cares about does. By simply changing his mindset and focus, she is able to bring about an immediate and dramatic change in his performance.
  7. Accomplishing extraordinary things in organizations is hard work. To keep hope and determination alive, leaders recognize contributions that individuals make. In every winning team, the members need to share in the rewards of their efforts, so leaders celebrate accomplishments. They make people feel like heroes.
  8. Movie: The Shawshank Redemption tells the story of wrongly-convicted banker Andy Dufresne (Tim Robbins) and the friendship he builds with fellow prisoner Ellis 'Red' Redding (Morgan Freeman). After constant hounding of the prison authorities to increase the library budget, Andy receives a shipment of books and records. In this scene, he decides to lift the mood of his fellow inmates by broadcasting opera across the whole prison over the tannoy, incurring the wrath of the prison warden in the process. Why it works As in the previous example on the factory roof,Andy knows the power of seemingly small gestures to lift the spirits of those around him. In a prison environment, where the sameness and drudgery continues for years, the slightest change to routine can have a massive impact. For many of the inmates it may be the first time they have heard music in years - and possibly the first time they have ever heard opera. Though he knows he will be punished,Andy believes that taking the opportunity to fill the prison with music - and encourage the hearts of his fellow inmates, if only for the briefest of moments - is worth the price. The Shawshank Redemption (1994) 1 07'01 - 1 10'46