2017 landing page best practices

MasterPeachBrand.com
The Major goal of landing page is
To STIMULATE page visitors
To Take an Action
Download
CALL TO ACTION
(CTA)
CALL TO ACTION
(CTA)Get started
Register
Try it for free
Purchase
Subscribe
Sign up
Inbound Traffic
+ Search Engines
+ Blogs
+ Adwords
+ Social Media Ads
+ Banner Ads
Conversion
+ Leads
+ Prospects
+ Sales

MasterPeachBrand.comMasterPeachBrand.com
Past
Landing pages were
Short and Sweet
(SEXY)
Now
Landing pages are
Long and Lax
(TOO FAT)

Landing PageLanding PageLanding PageLanding PageLanding PageLanding Page

Many Landing pages focus on
Search Engine Optimization (SEO)
while CONSUMERs are left behind
Client
Programmer
Marketing Creative
Hey!
What’’s in it
for me?

Customer
Pain & Problems
Job to be done
Gains/Benefits
Why this company
What other says
Company
Pain relievers
Products/Services
Gain creators
Profile & Credit
Testimonials
Landing page
1) Headline & Ads
2) Tagline
3) Offer & CTA
4) About us
5) Social proof
MasterPeach Landing Page FormulationMasterPeach Landing Page FormulationMasterPeach Landing Page FormulationMasterPeach Landing Page FormulationMasterPeach Landing Page FormulationMasterPeach Landing Page Formulation

Highlight on Value Proposition: The Solutions/Benefits for your customers
+ Clarity
Is your content Easy to understand?
!Use multimedia to show how
your solution works.
- Distraction:
Long and Lax information
that drive your customers away.
!Take out all unnecesary Info and Links
- Anxiety:
What would make your customers hold
back?
!Show them Reason to Believe and
Some testimonials
Urgency: !Call to Action
+ Relevance:
What’s in it for your customer?
!Make sure that your offer meet their
expectation.
Sexy Landing PageSexy Landing PageSexy Landing PageSexy Landing PageSexy Landing PageSexy Landing Page

Source:
https://ontraport.com/tools/blueprint/the-ultimate-blueprint-to-landing-page-optimization
Landing Page AnatomyLanding Page AnatomyLanding Page AnatomyLanding Page AnatomyLanding Page AnatomyLanding Page Anatomy

Landing Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIES

Starting from the Consumer’s Problems
or Pains then Emphasizing
the SOLUTIONS
that can HELP Customers.

Use Headline to
strongly HIT the
Heart of targeted
customers
Use Tagline to Delight
your Customers
Call to Action!

Secret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing Page

Take customers on a journey with
the company, Make an emotional and
personal connection, Tell customers how you
can help them to overcome problems,
and Live Happily Ever After.
Dragon
Customer’s
Problems
Happy Ending
Customer’s Wish
Knight
Your
Customer
Angel
Your
Supports

STORY to Make an emotional connection
PRODUCTs to Help customers
Reward to Engage targeted customers (Call to Action)
Call to Action!

Show customers Step-By-Step
how your SOLUTION works.
Simplify all processes for customers
to Understand and Take an Action
Step1: Customers Take Action
Step2: Company Processes
Step3: Solution Satisfies
Customers’ Needs
Step to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing Page

Within 10 Seconds!
Customers must know
1) What to get?
2) How to do?
Call to Action!
Step to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing Page

NOW or NEVER!
Create Sense of Urgency
or the NOW factor to
your customers.
Call to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing Page

Adidas utilizes the
countdown timer to
create an excitement
about the new
product launch.
Call to Action!
Call to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing Page

Giving away a free trial is a proven tactic
(or better yet a growth hack) for growing
an email list. By asking visitors to fill out
the contact form in order to get the freebie.
Free Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing Page

Free trial is good to
generate new users
so you have to make
sure that you don’t
give it to the existing
customers.
Free Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing Page
Call to Action!

The shortcut to build the CONFIDENCE between you and
your potential customers is to use the Halo effect from
the Awards, Trust seals, and well-known brands that
support you (Wallmart, BestBuy, NBC, etc.)
The most effective way to build the TRUST is to use
the Testimonials so try adding convincing testimonials
to your Landing Page just make sure they “prove” that
your business is awesome.
Trusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing Page

6 Stars rating from
amazon brings a lot
of credit to this
ebook
Show testimonials
with the real photos
and related with the
targeted customers
Trusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing Page
Call to Action!

Consumer side:
✓ Select Target customers
✓ Analyze customers’ needs
✓ Develop relevant message
✓ Suggest Effective CTA
Company side:
✓ Value proposition
✓ Storytelling about company
✓ Benefit claims (USP)
✓ Reason to Believe
✓ Testimonials
We are ready to serve youWe are ready to serve youWe are ready to serve youWe are ready to serve youWe are ready to serve youWe are ready to serve you
MasterPeachMasterPeachMasterPeachMasterPeachMasterPeachMasterPeach
BrandBrandBrandBrandBrandBrand@gmail.com@gmail.com@gmail.com@gmail.com@gmail.com@gmail.com
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Wish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pages

SPECIAL THANKSSPECIAL THANKSSPECIAL THANKSSPECIAL THANKSSPECIAL THANKSSPECIAL THANKS
and YOUand YOUand YOUand YOUand YOUand YOU

2017 landing page best practices

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2017 landing page best practices