Foursquare Mobile Payments - General Assembly UX DI course, summer 2014
Adding mobile payments to the existing app to drive users engagement - Group project/ 3 weeks duration. The challenge of this project was to understand the problems we could solve for them when paying in physical locations, and subsequently do design a solution for them. By running surveys and interviews, we figured out that most of Foursquare users had the problem of paying for a minimum amount with cards in coffee shops, and wanted to pay by a barcode or similar solution. They wanted to interact with the barista, and they wanted the gesture to still feel like a transaction. We also tested incentives to understand what could led users to be the early adopters of the solution, and it turned out that they wanted something as surprising as a flash sales, not loyalty schemes or games. We then moved to creating a clickable prototype to integrate both payment and incentives into the look and feel of the Foursquare app, and tested it with more users.
Recomendados
Recomendados
Mais conteúdo relacionado
Semelhante a Foursquare Mobile Payments - General Assembly UX DI course, summer 2014
Semelhante a Foursquare Mobile Payments - General Assembly UX DI course, summer 2014 (20)
Último
Último (20)
Foursquare Mobile Payments - General Assembly UX DI course, summer 2014
- 1. Team Forza:! Marta Fioni Paul Huston Ross Robinson 4 July 2014 UXDi Project 3
- 2. 1. Background 2. Research 3. User Testing 4. Scenario 5. Next Steps Presentation Overview
- 4. Increase the level of engagement with Foursquare’s users and merchants by adding a mobile payment component The Brief
- 6. Our solution
- 7. 2. Research
- 8. 1. Surveys & interviews 2. Personas 3. MoSCoW Analysis - what our product must have Research process
- 9. 1. Survey Key Findings Based on 76 survey responses 1. Only 13% of users use Foursquare everyday! 2. 80% of people are frustrated by minimum card payments at coffee shops
- 10. 25 | Junior Management Consultant “I don’t see the point of check-ins - I don’t get any value from them” 2. Personas Olivia
- 11. 2. Personas ! ‘I’m always looking for the best deal’ 34 | Editorial Director Seb ! ‘I want to be an insider in every ! city I travel to’ 31 | Film Producer Nicole
- 13. 3. User Testing
- 14. User Testing Locations Workshop Coffee Co. Clerkenwell ! ! Prufrock Coffee ! Farringdon! ! Look Mum No Hands Shoreditch! ! Shoreditch Grind ! Shoreditch! ! Notes Cafe ! Soho! !
- 15. User Testing 1. Payment !
- 16. Payment Option A - Mobile Credit Why?! No need for ! payment screens ! in app
- 17. Did it work?! No! ! “Too creepy & personal” Payment Option A- Mobile
- 18. Why?! Reduce user error Payment Option B - Code
- 19. Did it work?! No! ! “Not intuitive enough” Payment Option B - Code
- 20. Why?! Reduces time, don’t need to interact with barista Payment Option C - Menu select
- 21. Did it work?! No! ! “I want to interact with the barista!” Payment Option C - Menu select
- 22. What do users really want?! - Normal! - Intuitive! - Human interaction! ! Payment Learnings
- 25. Why?! Common practice Engagement Option A - Loyalty Card
- 26. Did it work?! No! ! “I use Foursquare for discovery, not loyalty” Engagement Option A - Loyalty Card
- 27. Why?! Provide discovery, gamification and curation - all in one Engagement Option B - Seasonal Discovery Game
- 28. Did it work?! No! ! “I want surprise, don’t plan out my year” Engagement Option B - Seasonal Discovery Game
- 29. What do users really want?! Surprise privileges! ! Engagement Learnings
- 31. 4. Scenario
- 32. 5. Next Steps
- 33. User Adoption ! Encourage users to invite friends! ! Business Adoption! Fast payment at the till! ! Next Steps