1. Marketing Analytics – How do You Define Success? September 23, 2010 Presented by: Linda Wu

2. 5 things you want to know about this presentation… The presentation will be 45 minutes including Q & A You can send your questions to us via your GoToWebinar controls at any time during the presentation We will answer timely, topic-specific questions during the presentation and save the rest for the Q & A period We answer all the questions we don’t have time for during the presentation in a blog post later in the day We will send out a link to the recording and a PDF of the presentation slides after the presentation

4. Lead Conversions

5. Deals Closed

7. Increase Engagements

8. More Donations & Donors

10. Increase Engagements

11. More Donations & Donors

13. Lead Conversions

14. Deals Closed

15. Value of Deals1 – Marketing Analytics 2 – Sales Analytics

17. Cost Per Lead / Opportunity / Client

18. Lead to Opportunity Conversion

19. Lead to Closed Deals Conversion

20. Margin on Won Deals

22. Email Campaigns

23. Webinars

24. Social Media

25. Lead Scoring

28. Click Through Rate

29. Form Conversions

30. Unsubscribes

31. Bouncebacks

33. Attendees

34. Asked Questions

35. Thank you email responses

38. by Subscriber Attributes

40. Online banner ad click throughs

43. Click Through Rate

44. Form Conversions

45. Unsubscribes

46. Bouncebacks

48. Attendees

49. Asked Questions

50. Thank you email responses

53. by Subscriber Attributes

55. Online banner ad click throughs

56. Offer redemptions / Form Fill ConversionsSelf-Audit: How do you stack up today?

57. Eliminate low value activities Try new activities Increase high value activities Gain maximum return on resources Time, Staff, Budget Relevant Content that is meaningful for your audience Analytics help you continue to focus on writing great content for your audience Content is King! Value of Analytics

59. One Activity to the Next

60. Monthly

61. Quarterly

63. Click Through 2 to 5%

64. Conversion 0.1 to 1%

65. Unsubscribes <1%

67. Organic List vs List Purchase

68. Offer / Content Relevancy

69. Frequency of Send-outs

70. List Quality Maintenance

71. Email Deliverability

73. # of Attendees 50% of Regs

74. Asked Questions Score

75. Attendee Profile Score

76. Thank You Email Stats

78. # of times invite is sent out – standard is 3-4 invites to list

79. # of reminders to registrants – standard is 2-3 prior to event

80. Third party registrant recruitment

81. Leverage Social Media Channels for promotion