Market research essentially helps marketers and organizations find answers to their business related problems which they encounter every day. A very informative presentation with pictorial representation of Market Research Process.

1. WhatIsMarketResearch.com
What is Market Research?

2. WhatIsMarketResearch.com
4. Information Evaluation
1. Data Collection
Data
Data
Data
3. Data Analysis
5. Client Presentation
2. Data Processing

3. WhatIsMarketResearch.com
Market research is a process of gathering,
analyzing and interpreting raw data about
target market, product or service, competitors
and about past, present and potential
consumers to derive usable business
information.

4. WhatIsMarketResearch.com
What Questions Can Be Answered Through
Market Research?
 Who are my target audience?
 What do they need?
 What are their wants?
 Which geographies have sales potential?
 What can be the distribution channel?
 Why they will need/want my product and services?
 Who will be our competitors?
 How’s the market environment?

5. WhatIsMarketResearch.com
What Questions Can Be Answered Through
Market Research? Continued….
 What can I do to make my product and service
more attractive?
 What are Government rules and regulations in my
target market?
 What is the best entry strategy for my target
market?

6. WhatIsMarketResearch.com
Cases Where Market Research Can Be Used.
Case 1 : We (foreign manufacturer) want to
know if there is a market in India for
electronic products which operate on
alternative energy systems. Can you tell us ?
Research Solution: In this case an opportunity assessment
study will be conducted to find out if there is a market in
India for targeted products i.e. products which operate on
alternative energy systems.

7. WhatIsMarketResearch.com
Cases Where Market Research Can Be Used.
Case 2 : I have a product which is superior to
the products currently available in the
market. Can you test and tell me if
consumers also think so?
Research Solution: In this case a product testing study will
be conducted to find out how the targeted product fares in
the market against its competitors.

8. WhatIsMarketResearch.com
Cases Where Market Research Can Be Used.
Case 3 : I can launch this product only if it
can manage ‘X’ volumes. Can you do a
research and tell me it would generate ‘X’
volumes?
Research Solution: In this case a market research study will
be conducted to find out if that market will be able to meet
expectations in terms of demand for target product.

9. WhatIsMarketResearch.com
What is Market Research?
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