This presentation, from the Aug 8 GoToMeeting, covers four already existing design processes, and a hybrid design process that will be used by Conrad Creative Collaboration.

1. Mario Chris
Design Process Lead
Choosing a Design Process

2. IDEO Human Centered Design
 Connect with people being served
 Desirability; Feasibility; Viability
 “Hear” Phase
 Identify challenge; Learn
 “Create” Phase
 Find opportunity areas; Brainstorm and prototype solutions
 “Deliver” Phase
 Analyze finances and capabilities; Evaluate outcomes

3. IDEO Human Centered Design

4. Frog Collective Action
 Clarify the goal
 Define problem, goals, and timeline
 Build the group
 Share and grow in skills and knowledge
 Seek new understanding
 Understand context and discover patterns
 Imagine more ideas
 Brainstorm and combine various ideas
 Make something real
 Analyze final solutions and create prototypes for testing
 Plan for Action
 Use specific skills to accomplish task list and timeline

5. Frog Collective Action

6. Stanford Design Thinking
Process

7. Duke Social Entrepreneurship
Process

8. Our Design Process
Viability
Feasibility
Desirability
FINAL
SOLUTIO
N
• Research
• Challenge
• Share skills
Define and
Learn
• Brainstorm
• Analyze
• Prototypes
Innovate and
Collaborate • Operating model
• Resources
strategy
• ExamineDown-Select
and
Implement