Personal Information
Organização/Local de trabalho
Milan Area, Italy Italy
Cargo
Senior Product Marketing Manager Mobile Applications
Setor
Advertising / Marketing / PR
Site
http://www.cdvm.it
Sobre
As Senior Product Marketing Manager in the Mobile Marketing Innovation Dept, and managing teams of approximately 15 people, I am responsible for the entire lifecycle of new proprietary brand smartphone and tablet applications (including GialloEmergenza, PagineGialle and PagineBianche ebook), ranging from the initial concept, the launch and all the way through to the marketing phases.
In particular, I take care of the following activities:
- Analysis of the market of reference and of the product Key Performance Indicators
- Devising the product concept and market positioning
- Setting out the strategic plan for the long term development of the product,
- Overview of the launch of the...
Marcadores
btb
organic
digital marketing
mobile marketing
fmcg
food
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